MBA 651 QUIZZES QUESTIONS ANSWERED CORRECTLY LATEST UPDATE 2026
The principal task of the marketing function operating under the marketing concept is to - Answers
Find effective and efficient means of making the business do what suits the interests of customers
Which of the following is the first component of the strategic plan? - Answers Organizational mission
A diversification strategy involves: - Answers Seeking new products for customers not currently being
served
Which of the following statements is true regarding market penetration strategies? - Answers They
involve encouraging present customers to purchase more of a product
In the context of strategic planning, the _______ must be specific, measurable, action commitments
by which the mission of the organization is to be achieved. - Answers Organizational objectives
Which of the following defines the direction in which an organization is heading and is typically
determined in the first stage of strategic planning? - Answers Mission statement
Market development strategies involve: - Answers Finding new customers for its present products
The things that an organization des so well that they give it an advantage over similar organizations
represent that organization's__________. - Answers Distinctive competencies
Candela Inc.'s marketing and product design involves identifying customers needs and then working
backwards to devise products and services to meet those needs. Which of the following statements is
most likely true about Candela Inc.? - Answers It demonstrates customer orientation
Midas Corporation is a sporting goods manufacturer. Most of its energies and resources are devoted
to manufacturing and selling one line of sporting shoes that has been a reasonable hit in the past. The
company rarely undertakes any marketing research studies to assess consumer wants and needs and
seldom devises new advertising or promotional strategies. The company is mostly exhibiting _____. -
Answers Production orientation
What is indicated by the cross-functional perspective in strategic planning? - Answers All functional
area plans should be derived from the strategic plan while at the same time contributing to the
achievement of it.
When using a cost leadership strategy, a firm is most likely to offe: - Answers A standard, no-frills
product
_____ are methods used to determine how resources should be allocated among the various strategic
business units (SBUs) in an organization. - Answers Portfolio models
Once the marketing objectives have been established during marketing planning, the next step is the
_____. - Answers Selection of the target market
The _____ includes the attitudes and reactions of the general public, social and business critics, and
other organizations, such as the Better Business Bureau. - Answers Political environment
While choosing an appropriate strategy to establish competitive advantage, management should
choose an organizational strategy that: - Answers Bears consistency with the organization's mission
and capitalizes on its distinctive competencies.
PureFruit Inc. prices its[products higher than most of its competing brands in the packages fruit juice
industry. However, it still enjoys higher returns than its competitors because it is the only brand that
can rightfully claim the use of fresh fruits and no added sugar. What kind of organizational strategy
based on competitive advantage does PureFruit most likely use? - Answers A strategy based on
differentiation
The _____ for a soft drink manufacturer would include other manufacturers of soft drinks, fruit juices,
bottled water, sports drinks, caffeine-free colas, and dairy beverages. - Answers Competitive
environment
Elite Inc. began as a brand of luxury clothing and accessories targeted at affluent working women.
However, it altered it offerings to include a large proportion of standard clothes at cheaper prices
when the country was faced with severe recessionary pressures. In this scenario, which of the
following did Elite primarily respond to by changing its offerings.? - Answers The economic
environment
The final step of marketing planning is _____. - Answers Developing the market mix
Which of the following is the primary reason for studying consumer and organizational buyer
behavior? - Answers To provide bases for effective market segmentation
World Explorer Cruises advertises that it sells "Cruises for your mind, body, and soul. Even better, it
comes in a pint-sized budget!" What kind of segmentation is the cruise like using? - Answers Benefit
segmentation
, A company is entering the deodorant market. Its marketing manager decides that the market should
be divided on the basis of whether the consumers are nonusers, light users, or heavy users of
deodorant. Which of the following approaches to segmentation is the company using? - Answers A
priori segmentation
A positioning map is: - Answers Constructed by surveying customers about various product attributes
and developing a graph indicating the relative position of competitors
Which of the following constitutes a viable market segment? - Answers A particular group of
consumers of a single item who can be served profitably by a firm
An entrepreneur has developed a self-service soda-bottling machine. customers can fill their own
plastic soda bottles with 18 regular and diet flavors. in order to decide where to locate the machines,
the entrepreneur conducts research findings. this is an example of the _____ segmentation approach.
- Answers Post hoc
Which of the following segmentation bases of consumer markets includes income? - Answers
Demographic
Altron Herbals is trying to market a new sunscreen lotion. In order to identify their target market
segment, they have prepared a questionnaire that asks potential consumers about their lifestyles,
especially their activities, interests, and opinions. Based on their answers, the consumer will be
grouped into separate categories. Which of the following market segmentation approaches has Altron
used in this scenario? - Answers Psychographic segmentation
The group or market segment that a company selects to market to is called a _____. - Answers Target
market
The process of dividing a market into groups of similar consumers and selective the most appropriate
group(s) for the firm to service is called _____. - Answers Market segmentation
Which of the following is a disadvantage of secondary data? - Answers Secondary data is not always
available for strategy-specific research questions.
Which of the following statements best describes primary data? - Answers Data collected by an
organizations specifically for the research problem under investigation
India Apparel Inc. is a popular clothing manufacturer in India. It intends to introduce its clothing line in
the United States. However, before it does so on a large scale, it releases a portion of its line in two
select clothing retail stores in the United States. India Apparel Inc. aims to sell the products on this
small-scale basis to estimate consumer acceptance and competitive retaliation before deciding
whether its products will work in the American market. This approach to marketing a product is called
_____. - Answers Test marketing
Which of the following statements about marketing research is NOT true? - Answers Marketing
research increases the risks associated with managing marketing strategies
Which of the following types of research methods typically involves discussions among a small
number of customers led by an interviewer and is designed to generate insights and ideas about
products and brands? - Answers Focus groups
Charles and Steve are business partners who want to start a publishing house. Both partners
thoroughly research the market before proceeding with the planning. They believe that the research
results guarantee that the new business will be successful. Which of the following will help Charles
and Steve interpret their research results accurately? - Answers Knowing that even the most carefully
executed research can be filled with errors
Redstone Inc. manufactures and markets computer games. Its latest game, Warrior Xero, is designed
specifically for teenagers. The company recently implemented a free trial where they invited
teenagers to their office to ply the game. After the free trial, the company's market research
executives conducted discussion sessions with the teenagers to gain insights into the product and
whether any changes needed to be made. The research conducted by Redstone Inc. best exemplifies
_____. - Answers Focus groups
Which of the following statements is true of secondary data? - Answers They are data that have
previously been collected for other purposes
Which of the following is an advantage of secondary data over primary data? - Answers Secondary
data is cheaper to obtain and utilize
Which of the following statements about marketing research is true? - Answers Marketing research is
an aid to decision making
The principal task of the marketing function operating under the marketing concept is to - Answers
Find effective and efficient means of making the business do what suits the interests of customers
Which of the following is the first component of the strategic plan? - Answers Organizational mission
A diversification strategy involves: - Answers Seeking new products for customers not currently being
served
Which of the following statements is true regarding market penetration strategies? - Answers They
involve encouraging present customers to purchase more of a product
In the context of strategic planning, the _______ must be specific, measurable, action commitments
by which the mission of the organization is to be achieved. - Answers Organizational objectives
Which of the following defines the direction in which an organization is heading and is typically
determined in the first stage of strategic planning? - Answers Mission statement
Market development strategies involve: - Answers Finding new customers for its present products
The things that an organization des so well that they give it an advantage over similar organizations
represent that organization's__________. - Answers Distinctive competencies
Candela Inc.'s marketing and product design involves identifying customers needs and then working
backwards to devise products and services to meet those needs. Which of the following statements is
most likely true about Candela Inc.? - Answers It demonstrates customer orientation
Midas Corporation is a sporting goods manufacturer. Most of its energies and resources are devoted
to manufacturing and selling one line of sporting shoes that has been a reasonable hit in the past. The
company rarely undertakes any marketing research studies to assess consumer wants and needs and
seldom devises new advertising or promotional strategies. The company is mostly exhibiting _____. -
Answers Production orientation
What is indicated by the cross-functional perspective in strategic planning? - Answers All functional
area plans should be derived from the strategic plan while at the same time contributing to the
achievement of it.
When using a cost leadership strategy, a firm is most likely to offe: - Answers A standard, no-frills
product
_____ are methods used to determine how resources should be allocated among the various strategic
business units (SBUs) in an organization. - Answers Portfolio models
Once the marketing objectives have been established during marketing planning, the next step is the
_____. - Answers Selection of the target market
The _____ includes the attitudes and reactions of the general public, social and business critics, and
other organizations, such as the Better Business Bureau. - Answers Political environment
While choosing an appropriate strategy to establish competitive advantage, management should
choose an organizational strategy that: - Answers Bears consistency with the organization's mission
and capitalizes on its distinctive competencies.
PureFruit Inc. prices its[products higher than most of its competing brands in the packages fruit juice
industry. However, it still enjoys higher returns than its competitors because it is the only brand that
can rightfully claim the use of fresh fruits and no added sugar. What kind of organizational strategy
based on competitive advantage does PureFruit most likely use? - Answers A strategy based on
differentiation
The _____ for a soft drink manufacturer would include other manufacturers of soft drinks, fruit juices,
bottled water, sports drinks, caffeine-free colas, and dairy beverages. - Answers Competitive
environment
Elite Inc. began as a brand of luxury clothing and accessories targeted at affluent working women.
However, it altered it offerings to include a large proportion of standard clothes at cheaper prices
when the country was faced with severe recessionary pressures. In this scenario, which of the
following did Elite primarily respond to by changing its offerings.? - Answers The economic
environment
The final step of marketing planning is _____. - Answers Developing the market mix
Which of the following is the primary reason for studying consumer and organizational buyer
behavior? - Answers To provide bases for effective market segmentation
World Explorer Cruises advertises that it sells "Cruises for your mind, body, and soul. Even better, it
comes in a pint-sized budget!" What kind of segmentation is the cruise like using? - Answers Benefit
segmentation
, A company is entering the deodorant market. Its marketing manager decides that the market should
be divided on the basis of whether the consumers are nonusers, light users, or heavy users of
deodorant. Which of the following approaches to segmentation is the company using? - Answers A
priori segmentation
A positioning map is: - Answers Constructed by surveying customers about various product attributes
and developing a graph indicating the relative position of competitors
Which of the following constitutes a viable market segment? - Answers A particular group of
consumers of a single item who can be served profitably by a firm
An entrepreneur has developed a self-service soda-bottling machine. customers can fill their own
plastic soda bottles with 18 regular and diet flavors. in order to decide where to locate the machines,
the entrepreneur conducts research findings. this is an example of the _____ segmentation approach.
- Answers Post hoc
Which of the following segmentation bases of consumer markets includes income? - Answers
Demographic
Altron Herbals is trying to market a new sunscreen lotion. In order to identify their target market
segment, they have prepared a questionnaire that asks potential consumers about their lifestyles,
especially their activities, interests, and opinions. Based on their answers, the consumer will be
grouped into separate categories. Which of the following market segmentation approaches has Altron
used in this scenario? - Answers Psychographic segmentation
The group or market segment that a company selects to market to is called a _____. - Answers Target
market
The process of dividing a market into groups of similar consumers and selective the most appropriate
group(s) for the firm to service is called _____. - Answers Market segmentation
Which of the following is a disadvantage of secondary data? - Answers Secondary data is not always
available for strategy-specific research questions.
Which of the following statements best describes primary data? - Answers Data collected by an
organizations specifically for the research problem under investigation
India Apparel Inc. is a popular clothing manufacturer in India. It intends to introduce its clothing line in
the United States. However, before it does so on a large scale, it releases a portion of its line in two
select clothing retail stores in the United States. India Apparel Inc. aims to sell the products on this
small-scale basis to estimate consumer acceptance and competitive retaliation before deciding
whether its products will work in the American market. This approach to marketing a product is called
_____. - Answers Test marketing
Which of the following statements about marketing research is NOT true? - Answers Marketing
research increases the risks associated with managing marketing strategies
Which of the following types of research methods typically involves discussions among a small
number of customers led by an interviewer and is designed to generate insights and ideas about
products and brands? - Answers Focus groups
Charles and Steve are business partners who want to start a publishing house. Both partners
thoroughly research the market before proceeding with the planning. They believe that the research
results guarantee that the new business will be successful. Which of the following will help Charles
and Steve interpret their research results accurately? - Answers Knowing that even the most carefully
executed research can be filled with errors
Redstone Inc. manufactures and markets computer games. Its latest game, Warrior Xero, is designed
specifically for teenagers. The company recently implemented a free trial where they invited
teenagers to their office to ply the game. After the free trial, the company's market research
executives conducted discussion sessions with the teenagers to gain insights into the product and
whether any changes needed to be made. The research conducted by Redstone Inc. best exemplifies
_____. - Answers Focus groups
Which of the following statements is true of secondary data? - Answers They are data that have
previously been collected for other purposes
Which of the following is an advantage of secondary data over primary data? - Answers Secondary
data is cheaper to obtain and utilize
Which of the following statements about marketing research is true? - Answers Marketing research is
an aid to decision making
