(WGU D099) BUS 3130 SALES
MANAGEMENT - OA REVIEW, PRE-
ASSESSMENT SALES MANAGEMENT
(NBO1) (PNBO) 2026 LATEST UPDATE WITH
COMPLETE SOLUTION (HIGHLY
RECOMMENDED) BY EXPERT TO PASS
WGU EXAM.
A consumer is looking to buy a new house. He has chosen
the neighborhood, price point, and type of house he is
looking for. He has even been pre-approved for the loan. He
contacts a real estate agent and asks to see houses that
match his requirements.
At which stage is this consumer on the buyer's journey?
Desire
What are the 4Ps of Marketing mix?
Price, Place, Product, Promotion
What are the 4 stages of the product lifecycle?
introduction, growth, maturity, decline
T or F: Sales are slow and profits are low during the
introductory phase.
True
,Dina's PetMart has started offering free delivery to customers
within a five mile radius of the physical store. What part of
the marketing mix does this strategy represent?
Place
Taco Bell creates a value meal, bundling tacos, chips and
salsa, and a drink into a menu offering, for a special price.
Which controllable marketing mix element is Taco Bell
utilizing to appeal to its target market?
Product
Price
Promotion
Place
Product, Price
Cassandra's Halloween Emporium has established an e-
commerce website, and has started advertising on social
media to drive traffic to the website. Which marketing mix
elements are represented in these strategies?
Place, Promotion
The sales team of a reputable appliance retailer reaches out
to their current customers two weeks after a purchase to
ensure their products have met their customers'
expectations and to determine if they have any other needs
or wants. How do the actions of the appliance retailer
exemplify the primary role of sales in a business?
They are creating a customer base by building a relationship with
their customers.
,The combination of advertising, personal selling, sale
promotion, and public relations used to promote a product..
Promotional mix
What does AIDA stand for?
Attention, Interest, Desire, Action
What is a sales funnel?
Leads, Suspects, Prospects, Customer
A department store is launching a new clothing brand. The
brand sends a representative to help the store set up an area
to display the latest apparel. Which type of salesperson is
the representative from the brand?
Trade
A food distributor is analyzing data from their CRM to
understand the status of their accounts. They are specifically
looking for those customers who consistently make
purchases with the company so they can offer promotional
items to retain those clients. Which type of accounts is the
food distributor specifically trying to identify?
Active accounts
What is the purpose of key account management (KAM)?
To focus efforts on building and sustaining long-term, jointly
beneficial relationships with major accounts
A sales manager for a major packaging distributor works
with the sales team to generate company growth and
increase revenue by looking for opportunities with current
clients and seeking out potential clients.
, Business development
A salesperson was just given a new account to service. She
decides that before going to meet the client, she will
research the client's website, find out information about the
company contact on social media, and look at CRM data to
see what the client activity has been in the last few months.
What essential skill is this salesperson utilizing?
Research
A sales manager for a national insurance company is faced
with unexpected changes in the market and must manage his
team in meeting sales goals as these changes arise. To do
this, he sets up ongoing training sessions to improve the
sales team's knowledge of the market. What type of
managing skill is this sales manager utilizing?
Coaching
A sales manager for a clothing distributor notices that one
sales region is not doing as well as the others. She develops
a roadmap to better distribute the sales team and direct the
sales efforts in the underperforming region. What process is
the sales manager using?
Strategic plan development
Which two areas of the sales funnel are considered TOFU?
Leads and suspects
Which two areas of the sales funnel are considered MOFU?
Suspects and prospects
Which tow areas of the sales funnel are considered BOFU?
MANAGEMENT - OA REVIEW, PRE-
ASSESSMENT SALES MANAGEMENT
(NBO1) (PNBO) 2026 LATEST UPDATE WITH
COMPLETE SOLUTION (HIGHLY
RECOMMENDED) BY EXPERT TO PASS
WGU EXAM.
A consumer is looking to buy a new house. He has chosen
the neighborhood, price point, and type of house he is
looking for. He has even been pre-approved for the loan. He
contacts a real estate agent and asks to see houses that
match his requirements.
At which stage is this consumer on the buyer's journey?
Desire
What are the 4Ps of Marketing mix?
Price, Place, Product, Promotion
What are the 4 stages of the product lifecycle?
introduction, growth, maturity, decline
T or F: Sales are slow and profits are low during the
introductory phase.
True
,Dina's PetMart has started offering free delivery to customers
within a five mile radius of the physical store. What part of
the marketing mix does this strategy represent?
Place
Taco Bell creates a value meal, bundling tacos, chips and
salsa, and a drink into a menu offering, for a special price.
Which controllable marketing mix element is Taco Bell
utilizing to appeal to its target market?
Product
Price
Promotion
Place
Product, Price
Cassandra's Halloween Emporium has established an e-
commerce website, and has started advertising on social
media to drive traffic to the website. Which marketing mix
elements are represented in these strategies?
Place, Promotion
The sales team of a reputable appliance retailer reaches out
to their current customers two weeks after a purchase to
ensure their products have met their customers'
expectations and to determine if they have any other needs
or wants. How do the actions of the appliance retailer
exemplify the primary role of sales in a business?
They are creating a customer base by building a relationship with
their customers.
,The combination of advertising, personal selling, sale
promotion, and public relations used to promote a product..
Promotional mix
What does AIDA stand for?
Attention, Interest, Desire, Action
What is a sales funnel?
Leads, Suspects, Prospects, Customer
A department store is launching a new clothing brand. The
brand sends a representative to help the store set up an area
to display the latest apparel. Which type of salesperson is
the representative from the brand?
Trade
A food distributor is analyzing data from their CRM to
understand the status of their accounts. They are specifically
looking for those customers who consistently make
purchases with the company so they can offer promotional
items to retain those clients. Which type of accounts is the
food distributor specifically trying to identify?
Active accounts
What is the purpose of key account management (KAM)?
To focus efforts on building and sustaining long-term, jointly
beneficial relationships with major accounts
A sales manager for a major packaging distributor works
with the sales team to generate company growth and
increase revenue by looking for opportunities with current
clients and seeking out potential clients.
, Business development
A salesperson was just given a new account to service. She
decides that before going to meet the client, she will
research the client's website, find out information about the
company contact on social media, and look at CRM data to
see what the client activity has been in the last few months.
What essential skill is this salesperson utilizing?
Research
A sales manager for a national insurance company is faced
with unexpected changes in the market and must manage his
team in meeting sales goals as these changes arise. To do
this, he sets up ongoing training sessions to improve the
sales team's knowledge of the market. What type of
managing skill is this sales manager utilizing?
Coaching
A sales manager for a clothing distributor notices that one
sales region is not doing as well as the others. She develops
a roadmap to better distribute the sales team and direct the
sales efforts in the underperforming region. What process is
the sales manager using?
Strategic plan development
Which two areas of the sales funnel are considered TOFU?
Leads and suspects
Which two areas of the sales funnel are considered MOFU?
Suspects and prospects
Which tow areas of the sales funnel are considered BOFU?
