AIPMM - CPM PRACTICE EXAM | MOST RECENT EXAM 2026-
2027 ACTUAL COMPLETE REAL EXAM QUESTIONS AND
CORRECT ANSWERS (VERIFIED ANSWERS) ALREADY
GRADED A+ | NEWEST EXAM | JUST RELEASED!!
It is a group of closely related products that shares the
similar attributes and
target markets - ANSWER -
Product line
Describe product decision where you are filling in the product
line - ANSWER -
Create products beyond the current range
of products
Describe product decision where you are stretching in
the product line -
ANSWER -Create products beyond the within range
of products
Examples of product line extension - ANSWER -Hidden Valley
and Farm House
BMW
What are the 4 parameters involved in Product Mix
decisions? - ANSWER -
,width, length, depth,
consistency
A commonly used growth-share framework that categorizes
products within a company's portfolio according to growth rate,
market share, and positive or negative cash flow - ANSWER -
Boston Consulting Group Market-Share Matrix
An identifying mark, label, trademark, imprint, or name that
distinguishes the originator, creator, or manufacturer of a
product or service. -
ANSWER -Brand
Introducing a new or improved product by associating it with
an established
brand image - ANSWER -brand
extension
The first phase of the product management lifecycle where
product ideas are generated and assessed for market viability.
This phase is sometimes referred to as the fuzzy front end -
ANSWER -Conceive Phase
Items bought on a regular basis to meet
immediate
needs. - ANSWER -Convenience
Products
The sixth phase of the product management lifecycle where
product managers
,seek to optimize the successful growth,
profitability, and
longevity of a product - ANSWER -
Deliver Phase
The third phase of the product management lifecycle where
promising product
concepts and plans are converted into a marketable
product. - ANSWER -
Develop
Phase
Customers that are willing to utilize a newly available or
partial product that delivers a core benefit, and are willing to
sacrifice attributes of the product or other commonly
associated expectations in order to be first in obtaining the
product - ANSWER -Early Adopters
Term used to describe the early stage of product
development where the outline of a future product is
unclear. This term
coincides with the Conceive phase of the product management
lifecycle. - ANSWER -Fuzzy Front End
A product that lacks a physical presence. - ANSWER -Intangible
Product
The fifth phase of the product management lifecycle, which is
focused on the
, mechanics of successfully bringing a product to market. -
ANSWER -Launch
Phase
Adding new versions, types, or varieties of existing
branded products or
services - ANSWER -Line
Extensions
Market segment-specific definition
of needs, which focuses on describing the market problem,
gap, or need to be addressed. - ANSWER -Market Requirements
Document
Segregating specific parts of a market based on criteria -
ANSWER -Market
Segmentation
Commonly referred to as the 4Ps: product, price, place,
and promotion. -
ANSWER -
Marketing Mix
The minimum amount of functionality that you deliver to the
market with the specific intent of testing that you correctly
identified the problem and core benefit with customers
before investing more heavily in producing the full product. -
ANSWER -MVP
2027 ACTUAL COMPLETE REAL EXAM QUESTIONS AND
CORRECT ANSWERS (VERIFIED ANSWERS) ALREADY
GRADED A+ | NEWEST EXAM | JUST RELEASED!!
It is a group of closely related products that shares the
similar attributes and
target markets - ANSWER -
Product line
Describe product decision where you are filling in the product
line - ANSWER -
Create products beyond the current range
of products
Describe product decision where you are stretching in
the product line -
ANSWER -Create products beyond the within range
of products
Examples of product line extension - ANSWER -Hidden Valley
and Farm House
BMW
What are the 4 parameters involved in Product Mix
decisions? - ANSWER -
,width, length, depth,
consistency
A commonly used growth-share framework that categorizes
products within a company's portfolio according to growth rate,
market share, and positive or negative cash flow - ANSWER -
Boston Consulting Group Market-Share Matrix
An identifying mark, label, trademark, imprint, or name that
distinguishes the originator, creator, or manufacturer of a
product or service. -
ANSWER -Brand
Introducing a new or improved product by associating it with
an established
brand image - ANSWER -brand
extension
The first phase of the product management lifecycle where
product ideas are generated and assessed for market viability.
This phase is sometimes referred to as the fuzzy front end -
ANSWER -Conceive Phase
Items bought on a regular basis to meet
immediate
needs. - ANSWER -Convenience
Products
The sixth phase of the product management lifecycle where
product managers
,seek to optimize the successful growth,
profitability, and
longevity of a product - ANSWER -
Deliver Phase
The third phase of the product management lifecycle where
promising product
concepts and plans are converted into a marketable
product. - ANSWER -
Develop
Phase
Customers that are willing to utilize a newly available or
partial product that delivers a core benefit, and are willing to
sacrifice attributes of the product or other commonly
associated expectations in order to be first in obtaining the
product - ANSWER -Early Adopters
Term used to describe the early stage of product
development where the outline of a future product is
unclear. This term
coincides with the Conceive phase of the product management
lifecycle. - ANSWER -Fuzzy Front End
A product that lacks a physical presence. - ANSWER -Intangible
Product
The fifth phase of the product management lifecycle, which is
focused on the
, mechanics of successfully bringing a product to market. -
ANSWER -Launch
Phase
Adding new versions, types, or varieties of existing
branded products or
services - ANSWER -Line
Extensions
Market segment-specific definition
of needs, which focuses on describing the market problem,
gap, or need to be addressed. - ANSWER -Market Requirements
Document
Segregating specific parts of a market based on criteria -
ANSWER -Market
Segmentation
Commonly referred to as the 4Ps: product, price, place,
and promotion. -
ANSWER -
Marketing Mix
The minimum amount of functionality that you deliver to the
market with the specific intent of testing that you correctly
identified the problem and core benefit with customers
before investing more heavily in producing the full product. -
ANSWER -MVP
