SPMT 270- exam 1 Questions with Correct Answers 100% Verified By Experts| Latest Update
Guaranteed Success
Marketing Myopia lack of forsight, future planning, sporting sold itself at this point
sport ? itself sold
historical challenges in SM lack of market research (get to know your consumer), poor sales
training and techniques "life blood" of marketing
George Tex Rickard Boxing promoter; operated saloons and gambling dens; promoted Jack
Johnson v Jim Jeffries Fight; president of Madison Square Garden
Tex Rickard was awarded a NHL team- texas rangers
Fred Corcoran The architect of the professional golf tournament, brought $$ to PGA
"the man who sold the world of golf" Fred Corcoran
Bill Veeck Sport marketing pioneer in professional baseball, MLB owner
Larry Doby A native of Camden, S.C., Doby was the first black baseball player in the
American League, following Jackie Robinson, who broke the color barrier in the National
League.
Don Canham University of Michigan athletic director, one of the first to have a business
background, brought him to make $$
Jon Spoelstra NBA executive, marketing guru, mets, trailblazers, had crazy ideas from bill
veeck
, grandfather of modern Sport Marketing, had outrageous ideas Bill Veeck
Bill Veeck believed -sporting events should be fun and entertaining (giveaways)
-experience to be remembered(exploding scoreboard , comiskey park)
-loyal fans
1950s not a lot of stadiums had lights
Bill Veeck created ? commandments 12 commandments of SM
bill veeck commandment- take your ? seriously work
bill veeck commandment- never take ? yourself too seriously
bill veeck commandment- if you're a president, owner, or operator... attend every home
game and never leave until the last out
bill veeck commandment- listen and... be available to your fans
bill veeck commandment- if you do not think a promotion is fun do not do it, do not insult
fans
bill veeck commandment-create an ?, make them think that aura; if they are not in stadium
they will miss something.
sport organizations always looking for competitive advantage in marketing
Guaranteed Success
Marketing Myopia lack of forsight, future planning, sporting sold itself at this point
sport ? itself sold
historical challenges in SM lack of market research (get to know your consumer), poor sales
training and techniques "life blood" of marketing
George Tex Rickard Boxing promoter; operated saloons and gambling dens; promoted Jack
Johnson v Jim Jeffries Fight; president of Madison Square Garden
Tex Rickard was awarded a NHL team- texas rangers
Fred Corcoran The architect of the professional golf tournament, brought $$ to PGA
"the man who sold the world of golf" Fred Corcoran
Bill Veeck Sport marketing pioneer in professional baseball, MLB owner
Larry Doby A native of Camden, S.C., Doby was the first black baseball player in the
American League, following Jackie Robinson, who broke the color barrier in the National
League.
Don Canham University of Michigan athletic director, one of the first to have a business
background, brought him to make $$
Jon Spoelstra NBA executive, marketing guru, mets, trailblazers, had crazy ideas from bill
veeck
, grandfather of modern Sport Marketing, had outrageous ideas Bill Veeck
Bill Veeck believed -sporting events should be fun and entertaining (giveaways)
-experience to be remembered(exploding scoreboard , comiskey park)
-loyal fans
1950s not a lot of stadiums had lights
Bill Veeck created ? commandments 12 commandments of SM
bill veeck commandment- take your ? seriously work
bill veeck commandment- never take ? yourself too seriously
bill veeck commandment- if you're a president, owner, or operator... attend every home
game and never leave until the last out
bill veeck commandment- listen and... be available to your fans
bill veeck commandment- if you do not think a promotion is fun do not do it, do not insult
fans
bill veeck commandment-create an ?, make them think that aura; if they are not in stadium
they will miss something.
sport organizations always looking for competitive advantage in marketing
