SPMT 270 Exam Questions with Correct Answers 100% Verified By Experts| Latest Update
Guaranteed Success
Without proper attention, sport organizations could Risk losing intellectual property
Decieve costumers
What is Intellectual property creations from the mind
Copyright
Trademarks
Patents
Copy rights Original works of authorship
(slogans, brochures, videos, music/lyrics, books/wtitten materials, pictures)
Trademarks Word, phrase, name, symbol, and/or design that identifies and distinguishes the
source of a product.
Registered trademark easy to define
Unregistered Trademark not officially registered (TM symbol)
A Trademark applies to anything that can Identify the source of a product
Trade dress protects product packaging (uniforms)
Purpose of Trademarks Identify the source
protect costumers
represent goodwill
, Lanham Act Trademark Infringement and Dilution
Infringement Unauthorized use of a protectable property of interest that creates a
likelihood of confusion among consumers
Dilution Uses damages, tarnishes, or weakens the reputation of mark
Licensing act of granting another party the right to use a protected intellectual property
(logo, design, trademark) Inexpensive or even revenue generating way to increase consumer
awareness, exposure, interest, and brand equity
Licensee gets the rights (Nike, adidas)
Licensor Original owner (TAMU)
Ambush Marketing Two or more entities overlapping
(Team and individual
Individual and league)
Licensing can be inexpensive and even revenue generating marketing strategy
you control your name, logo, colors, etc.
Inquire legal advice when creating names, logos, slogans, marketing materials
protect yourself and your organization
Guaranteed Success
Without proper attention, sport organizations could Risk losing intellectual property
Decieve costumers
What is Intellectual property creations from the mind
Copyright
Trademarks
Patents
Copy rights Original works of authorship
(slogans, brochures, videos, music/lyrics, books/wtitten materials, pictures)
Trademarks Word, phrase, name, symbol, and/or design that identifies and distinguishes the
source of a product.
Registered trademark easy to define
Unregistered Trademark not officially registered (TM symbol)
A Trademark applies to anything that can Identify the source of a product
Trade dress protects product packaging (uniforms)
Purpose of Trademarks Identify the source
protect costumers
represent goodwill
, Lanham Act Trademark Infringement and Dilution
Infringement Unauthorized use of a protectable property of interest that creates a
likelihood of confusion among consumers
Dilution Uses damages, tarnishes, or weakens the reputation of mark
Licensing act of granting another party the right to use a protected intellectual property
(logo, design, trademark) Inexpensive or even revenue generating way to increase consumer
awareness, exposure, interest, and brand equity
Licensee gets the rights (Nike, adidas)
Licensor Original owner (TAMU)
Ambush Marketing Two or more entities overlapping
(Team and individual
Individual and league)
Licensing can be inexpensive and even revenue generating marketing strategy
you control your name, logo, colors, etc.
Inquire legal advice when creating names, logos, slogans, marketing materials
protect yourself and your organization
