Page 1
MARKETING 231>Marketing Management
15th edition Test Bank
Marketing Management chapter 1 practice test
1. Which of the following statements about marketing is true?
A) It is of little importance when products are standardized.
B) It can help create jobs in the economy by increasing demand for goods and services.
C) It helps to build a loyal customer base but has no impact on a firm's intangible assets.
D) It is more important for bigger organizations than smaller ones.
E) It is seldom used by nonprofit organizations.
Page: 4
B
2. is the art and science of choosing target markets and getting, keeping, and
growing customers through creating, delivering, and communicating superior customer
value.
A) Marketing management
B) Knowledge management
C) Operations management
D) Strategic management
E) Distribution management
Page: 5
A
MARKETING 231>Marketing Management 15th edition
Test Bank
, Page 2
3. Identify the correct statement about marketing management.
A) It is primarily concerned with the systematic gathering, recording, and analysis of
data aboutissues related to marketing products and services.
B) It focuses mostly on monitoring the profitability of a company's products and services.
C) It focuses solely on attaining an organization's sales goals in an efficient manner.
D) It is defined as the field that deals with planning and managing a business at the
highest level ofcorporate hierarchy.
E) It occurs when at least one party to a potential exchange thinks about the means of
achieving desired responses from other parties.
Page: 5
E
4. A social definition of marketing says .
A) effective marketing requires companies to remove intermediaries to achieve a closer
connection with direct consumers
B) a company should focus exclusively on achieving high production efficiency, low costs,
and mass distribution to facilitate the broadest possible access to the company's products
C) marketing is the process by which individuals and groups obtain what they need
and wantthrough creating, offering, and freely exchanging products and services of
value with others
D) marketing is the process of extracting the maximum value from consumers to
facilitate corporate growth
E) marketing is the process of aggressive selling and promotion to encourage the
purchase ofproducts that might otherwise be unsought by the consumer
Page: 5
MARKETING 231>Marketing Management 15th edition
Test Bank
, Page 3
C
5. goods constitute the bulk of most countries' production and marketing efforts.
A) Durable
B) Impulse
C) Physical
D) Luxury
E) Intangible
Page: 5
C
6. As economies advance, a growing proportion of their activities focuses on the production of
.
A) products
B) events
C) experiences
D) luxury goods
E) services
Page: 5
E
7. Car rental firms, hair dressers, and management consultants provide .
A) goods
B) experiences
C) events
D) services
E) information
MARKETING 231>Marketing Management 15th edition
Test Bank
, Page 4
Page: 5
D
8. The Soccer World Cup is promoted aggressively to both companies and fans. This is an
example ofmarketing a(n) .
A) idea
B) place
C) luxury item
D) event
E) service
Page: 5
D
9. The "Malaysia, Truly Asia" ad campaign that showcased Malaysia's beautiful landscape
and its multicultural society in order to attract tourists is an example of marketing.
A) event
B) property
C) service
D) place
E) idea
Page: 6
D
10. In Walt Disney's Magic Kingdom, customers can visit a fairy kingdom, a pirate ship,
or even ahaunted house. Disney is marketing a(n) .
A) experience
MARKETING 231>Marketing Management 15th edition
Test Bank
MARKETING 231>Marketing Management
15th edition Test Bank
Marketing Management chapter 1 practice test
1. Which of the following statements about marketing is true?
A) It is of little importance when products are standardized.
B) It can help create jobs in the economy by increasing demand for goods and services.
C) It helps to build a loyal customer base but has no impact on a firm's intangible assets.
D) It is more important for bigger organizations than smaller ones.
E) It is seldom used by nonprofit organizations.
Page: 4
B
2. is the art and science of choosing target markets and getting, keeping, and
growing customers through creating, delivering, and communicating superior customer
value.
A) Marketing management
B) Knowledge management
C) Operations management
D) Strategic management
E) Distribution management
Page: 5
A
MARKETING 231>Marketing Management 15th edition
Test Bank
, Page 2
3. Identify the correct statement about marketing management.
A) It is primarily concerned with the systematic gathering, recording, and analysis of
data aboutissues related to marketing products and services.
B) It focuses mostly on monitoring the profitability of a company's products and services.
C) It focuses solely on attaining an organization's sales goals in an efficient manner.
D) It is defined as the field that deals with planning and managing a business at the
highest level ofcorporate hierarchy.
E) It occurs when at least one party to a potential exchange thinks about the means of
achieving desired responses from other parties.
Page: 5
E
4. A social definition of marketing says .
A) effective marketing requires companies to remove intermediaries to achieve a closer
connection with direct consumers
B) a company should focus exclusively on achieving high production efficiency, low costs,
and mass distribution to facilitate the broadest possible access to the company's products
C) marketing is the process by which individuals and groups obtain what they need
and wantthrough creating, offering, and freely exchanging products and services of
value with others
D) marketing is the process of extracting the maximum value from consumers to
facilitate corporate growth
E) marketing is the process of aggressive selling and promotion to encourage the
purchase ofproducts that might otherwise be unsought by the consumer
Page: 5
MARKETING 231>Marketing Management 15th edition
Test Bank
, Page 3
C
5. goods constitute the bulk of most countries' production and marketing efforts.
A) Durable
B) Impulse
C) Physical
D) Luxury
E) Intangible
Page: 5
C
6. As economies advance, a growing proportion of their activities focuses on the production of
.
A) products
B) events
C) experiences
D) luxury goods
E) services
Page: 5
E
7. Car rental firms, hair dressers, and management consultants provide .
A) goods
B) experiences
C) events
D) services
E) information
MARKETING 231>Marketing Management 15th edition
Test Bank
, Page 4
Page: 5
D
8. The Soccer World Cup is promoted aggressively to both companies and fans. This is an
example ofmarketing a(n) .
A) idea
B) place
C) luxury item
D) event
E) service
Page: 5
D
9. The "Malaysia, Truly Asia" ad campaign that showcased Malaysia's beautiful landscape
and its multicultural society in order to attract tourists is an example of marketing.
A) event
B) property
C) service
D) place
E) idea
Page: 6
D
10. In Walt Disney's Magic Kingdom, customers can visit a fairy kingdom, a pirate ship,
or even ahaunted house. Disney is marketing a(n) .
A) experience
MARKETING 231>Marketing Management 15th edition
Test Bank
