DMI PRO EXAM TEST BANK 2026
UPDATED QUESTIONS AND ANSWERS
GRADED A+
⩥ Outbound Marketing. Answer: Associated with traditional and digital
marketing, uses volume and repetition to spread word of existence, push
strategy
⩥ Owned Media Example. Answer: Blog, Website, Social Media
Account,
⩥ Paid Media Example. Answer: Display Ads, Social Media,
Retargeting
⩥ Earned Media Example. Answer: Word of mouth promotion, reviews,
and mentions
⩥ Direct Marketing. Answer: Mailings and brochures, flyers, and
coupons
⩥ Broadcast Marketing. Answer: Product placement, program
sponsorship, and cinema advertisement
, ⩥ Referral Marketing. Answer: Fidelity cards, word of mouth, and
discounts for sponsorships
⩥ Traditional Marketing characteristics. Answer: Outbound, one-to-
many, mass, passive audience
⩥ Digital Marketing characteristics. Answer: Active audience, inbound,
one-to-one, individual
⩥ 3i principles. Answer: 1. Initiate
2. Iterate
3. Integrate
⩥ What elements of a SMART objective are illustrated in the following
statement?
In order to establish myself as a digital marketing expert, I will complete
a diploma in digital marketing.. Answer: Specific and Measurable
⩥ Audience Research. Answer: Survey tool, marketing research
company, social media platform, behavior analytics
⩥ Social Listening. Answer: Hootsuite, hashtags, Tweetdeck, influencers
⩥ Social listening. Answer: identifies audiences interests
UPDATED QUESTIONS AND ANSWERS
GRADED A+
⩥ Outbound Marketing. Answer: Associated with traditional and digital
marketing, uses volume and repetition to spread word of existence, push
strategy
⩥ Owned Media Example. Answer: Blog, Website, Social Media
Account,
⩥ Paid Media Example. Answer: Display Ads, Social Media,
Retargeting
⩥ Earned Media Example. Answer: Word of mouth promotion, reviews,
and mentions
⩥ Direct Marketing. Answer: Mailings and brochures, flyers, and
coupons
⩥ Broadcast Marketing. Answer: Product placement, program
sponsorship, and cinema advertisement
, ⩥ Referral Marketing. Answer: Fidelity cards, word of mouth, and
discounts for sponsorships
⩥ Traditional Marketing characteristics. Answer: Outbound, one-to-
many, mass, passive audience
⩥ Digital Marketing characteristics. Answer: Active audience, inbound,
one-to-one, individual
⩥ 3i principles. Answer: 1. Initiate
2. Iterate
3. Integrate
⩥ What elements of a SMART objective are illustrated in the following
statement?
In order to establish myself as a digital marketing expert, I will complete
a diploma in digital marketing.. Answer: Specific and Measurable
⩥ Audience Research. Answer: Survey tool, marketing research
company, social media platform, behavior analytics
⩥ Social Listening. Answer: Hootsuite, hashtags, Tweetdeck, influencers
⩥ Social listening. Answer: identifies audiences interests
