MNG3701
Assignment 1
Semester 1
Due March 2026
, Vodacom Limited: Strategic Management Analysis
Financial Year Ended 31 March 2025 (FY2025) Module: MNG3701
Introduction
Vodacom Group Limited is a South African-based telecommunications company with
operations across several African markets. Over time, Vodacom has evolved from a
traditional mobile network operator into a diversified digital services provider, offering
mobile connectivity, financial services, digital platforms, and technology-driven
solutions. For the financial year ended 31 March 2025 (FY2025), Vodacom
demonstrated resilience despite economic and regulatory pressures, supported by
growth in financial services and continued investment in digital transformation
(Vodacom Group Limited, 2025).
This essay analyses Vodacom Limited’s strategic direction, macro-environment,
strategic capabilities, and use of Fourth Industrial Revolution (4IR) technologies.
Question 1
1.1 Strategic Direction and Its Application at Vodacom Limited (4 marks)
Definition of strategic direction
Strategic direction refers to the long-term path an organisation chooses to follow in
order to achieve its purpose and objectives. It provides guidance on where the
organisation is heading, how it intends to compete, and what priorities shape decision-
making.
Application to Vodacom Limited
Assignment 1
Semester 1
Due March 2026
, Vodacom Limited: Strategic Management Analysis
Financial Year Ended 31 March 2025 (FY2025) Module: MNG3701
Introduction
Vodacom Group Limited is a South African-based telecommunications company with
operations across several African markets. Over time, Vodacom has evolved from a
traditional mobile network operator into a diversified digital services provider, offering
mobile connectivity, financial services, digital platforms, and technology-driven
solutions. For the financial year ended 31 March 2025 (FY2025), Vodacom
demonstrated resilience despite economic and regulatory pressures, supported by
growth in financial services and continued investment in digital transformation
(Vodacom Group Limited, 2025).
This essay analyses Vodacom Limited’s strategic direction, macro-environment,
strategic capabilities, and use of Fourth Industrial Revolution (4IR) technologies.
Question 1
1.1 Strategic Direction and Its Application at Vodacom Limited (4 marks)
Definition of strategic direction
Strategic direction refers to the long-term path an organisation chooses to follow in
order to achieve its purpose and objectives. It provides guidance on where the
organisation is heading, how it intends to compete, and what priorities shape decision-
making.
Application to Vodacom Limited
