, Contents
Module 1: Introduction to Strategic Storytelling ................................................ 3
What Is Strategic Storytelling? ............................................................................... 3
Why Storytelling Matters in Strategic Communication ................................... 4
Module 2: Psychological Foundations of Storytelling ......................................... 4
1. Narrative Transportation Theory ....................................................................... 4
2. Emotional Resonance ......................................................................................... 4
3. Cognitive Bias & Storytelling .............................................................................. 5
Module 3: Core Strategic Storytelling Frameworks ............................................ 5
1. The Hero–Guide Model (Modern Adaptation) ................................................... 5
2. Problem–Agitate–Solve (PAS)............................................................................. 5
3. Vision-Driven Storytelling ................................................................................... 6
Module 4: Case Studies (Premium Section)......................................................... 6
Case Study 1: Apple – Strategic Brand Storytelling.......................................... 6
Case Study 2: Nike – Purpose-Driven Communication .................................... 7
Case Study 3: Barack Obama – Political Storytelling ....................................... 7
Case Study 4: Airbnb – Community-Centered Storytelling .............................. 8
Module 5: Storytelling in Crisis Communication ................................................. 9
Strategic Use During Crisis:..................................................................................... 9
Module 6: Applying Storytelling in Academic & Professional Work ................... 9
Harvard Evaluation Criteria: ................................................................................... 9
Key Takeaways (Exam-Ready) ........................................................................ 10
2
Module 1: Introduction to Strategic Storytelling ................................................ 3
What Is Strategic Storytelling? ............................................................................... 3
Why Storytelling Matters in Strategic Communication ................................... 4
Module 2: Psychological Foundations of Storytelling ......................................... 4
1. Narrative Transportation Theory ....................................................................... 4
2. Emotional Resonance ......................................................................................... 4
3. Cognitive Bias & Storytelling .............................................................................. 5
Module 3: Core Strategic Storytelling Frameworks ............................................ 5
1. The Hero–Guide Model (Modern Adaptation) ................................................... 5
2. Problem–Agitate–Solve (PAS)............................................................................. 5
3. Vision-Driven Storytelling ................................................................................... 6
Module 4: Case Studies (Premium Section)......................................................... 6
Case Study 1: Apple – Strategic Brand Storytelling.......................................... 6
Case Study 2: Nike – Purpose-Driven Communication .................................... 7
Case Study 3: Barack Obama – Political Storytelling ....................................... 7
Case Study 4: Airbnb – Community-Centered Storytelling .............................. 8
Module 5: Storytelling in Crisis Communication ................................................. 9
Strategic Use During Crisis:..................................................................................... 9
Module 6: Applying Storytelling in Academic & Professional Work ................... 9
Harvard Evaluation Criteria: ................................................................................... 9
Key Takeaways (Exam-Ready) ........................................................................ 10
2
