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Examen

Introduction to Business IM Chapter 13 Key Concepts 2025/ 2026 Study Guide with Solution

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Master Introduction to Business IM Chapter 13 with solution. This 2025/ 2026 study guide explains key sales strategies and business practices, helping you understand core concepts and excel in exams efficiently.

Institución
Introduction To Business
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Introduction to Business









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Institución
Introduction to Business
Grado
Introduction to Business

Información del documento

Subido en
27 de enero de 2026
Número de páginas
15
Escrito en
2025/2026
Tipo
Examen
Contiene
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This OpenStax ancillary resource is © Rice University under a CC BY 4.0 International license; it may be reproduced or modified but must be
attributed to OpenStax, Rice University and any changes must be noted.




CHAPTER THIRTEEN
Using Technology to Manage Information

CHAPTER SUMMARY

Because most jobs today depend on managing information – obtaining, using, creating, and
sharing it – this chapter begins with the role of information in decision making and the
relationship between computers and information systems. Information technology (IT) includes
the equipment and techniques used to manage and process information. Information is at the
heart of all organizations. Without information about the processes of and participants in an
organization – including orders, products, inventory, scheduling, shipping, customers, suppliers,
and employees—a business cannot operate.

Management information systems methods and equipment that provide information about all
aspects of a firm’s operations provide managers with the information they need to make
decisions. Businesses collect a great deal of data – raw, unorganized facts that can be moved
and stored – in their daily operations. Databases are electronic filing systems that collect and
organize data and information. Using software called database management systems (DBMS),
managers can quickly and easily enter, store, organize, select, and retrieve data in a database.

A computer network is a group of two or more computer systems linked together by
communications channels to share data and information. Networks make it possible for
companies to run enterprise software, large programs with integrated modules that manage all
the corporation’s internal operations. Two basic types of networks are distinguished by the area
they cover. A local area network (LAN) lets people at one site exchange data and share the use
of hardware and software from a variety of computer manufacturers. A wide area network
(WAN) connects computers at different sites via telecommunications media such as phone
lines, satellites, and microwaves.

Like LANs, intranets are private corporate networks. One type of intranet is an enterprise
portal, an internal website that provides proprietary corporate information to a defined user
group. Wireless technology allows us to use devices such as cellular phones, mobile devices,
garage door openers, and television remote controls – without thinking of them as examples of
wireless technology. Businesses use wireless technologies to improve communications with
customers, suppliers, and employees.

Virtual private networks (VPNs) connect two or more private networks (such as LANs) over a
public network, such as the internet. VPNs include strong security measures to allow only
authorized users to access the network and its sensitive corporate information. Application
service providers (ASP) offer a different approach to this problem. Companies subscribe, usually



September 17, 2018 1

, This OpenStax ancillary resource is © Rice University under a CC BY 4.0 International license; it may be reproduced or modified but must be
attributed to OpenStax, Rice University and any changes must be noted.



monthly, to an ASP and use the applications much like you would use telephone voice mail, the
technology for which resides at the phone company.

Whereas individuals use business productivity software such as word processing, spreadsheet,
and graphics programs to accomplish a variety of tasks, the job of managing a company’s
information needs falls to management information systems: users, hardware, and software
that support decision-making. Information systems collect and store the company’s key data
and produce the information managers need for analysis, control, and decision-making. A firm’s
integrated information system starts with its transaction processing system (TPS). The TPS
receives raw data from internal and external sources and prepares these data for storage in a
database like a microcomputer database but vastly larger.

Management support systems (MSS) use the internal master database to perform high-level
analyses that help managers make better decisions. A data warehouse combines many
databases across the whole company into one central database that supports management
decision-making. Data warehouses may contain many data marts, special subsets of a data
warehouse that each deal with a single area of data. Data marts are organized for quick
analysis.

A decision support system (DSS) helps managers make decisions using interactive computer
models that describe real-world processes. It is a tool for answering “what if” questions about
what would happen if the manager made certain changes. Although like a DSS, an executive
information system (EIS) is customized for an individual executive. An expert system gives
managers advice like what they would get from a human consultant. Artificial intelligence
enables computers to reason and learn to solve problems in much the same way humans do,
using what-if reasoning.

Knowledge management (KM) focuses on researching, gathering, organizing, and sharing an
organization’s collective knowledge to improve productivity, foster innovation, and gain
competitive advantage. Some companies are even creating a new position, chief knowledge
officer, to head up this effort.

In response to mounting security concerns, companies have increased spending on technology
to protect their IT infrastructure and data. Along with specialized hardware and software,
companies need to develop specific security strategies that take a proactive approach to
prevent security and technical problems before they start. Creating formal written information
security policies to set standards and provide the basis for enforcement is the first step in a
company’s security strategy.

Sophisticated database applications that look for hidden patterns in a group of data, a process
called data mining, increase the potential for tracking and predicting people’s daily activities.
Increasingly, consumers are fighting to regain control of personal data and how that



September 17, 2018 2
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