WGU D376 VQM2 Task 1 Scenario: Pricing and Promotion Strategies
for ODC | 2026 Update with complete solutions.
,
, Task Overview & Requirements
Course: VQM2 - Marketing Applications
Task: Develop integrated pricing and promotion strategies for Oregon Desert Classics
(ODC)
Scenario Type: B2B wholesale/distribution business facing competitive pressures
Word Count: Typically 1,500-2,000 words
Submission Format: Business report with specific sections
Executive Summary Template
To: ODC Management Team
From: [Your Name], Marketing Consultant
Date: [Current Date]
Subject: Integrated Pricing and Promotion Strategy Recommendations for ODC
This report presents comprehensive pricing and promotion strategies to address ODC's
current challenges with increased competition and margin pressure. Our analysis
indicates that ODC must transition from traditional cost-plus pricing to value-based
strategies while implementing targeted promotional initiatives to strengthen
relationships with outdoor retailers. Key recommendations include implementing a
tiered pricing structure, developing a co-op advertising program, and launching a digital
education platform for retailers. These strategies aim to increase ODC's market share by
15% within 18 months while maintaining gross margins above 35%.
Section 1: Company & Situation Analysis
for ODC | 2026 Update with complete solutions.
,
, Task Overview & Requirements
Course: VQM2 - Marketing Applications
Task: Develop integrated pricing and promotion strategies for Oregon Desert Classics
(ODC)
Scenario Type: B2B wholesale/distribution business facing competitive pressures
Word Count: Typically 1,500-2,000 words
Submission Format: Business report with specific sections
Executive Summary Template
To: ODC Management Team
From: [Your Name], Marketing Consultant
Date: [Current Date]
Subject: Integrated Pricing and Promotion Strategy Recommendations for ODC
This report presents comprehensive pricing and promotion strategies to address ODC's
current challenges with increased competition and margin pressure. Our analysis
indicates that ODC must transition from traditional cost-plus pricing to value-based
strategies while implementing targeted promotional initiatives to strengthen
relationships with outdoor retailers. Key recommendations include implementing a
tiered pricing structure, developing a co-op advertising program, and launching a digital
education platform for retailers. These strategies aim to increase ODC's market share by
15% within 18 months while maintaining gross margins above 35%.
Section 1: Company & Situation Analysis
