Test Bank for M: Marketing, 2025 Release by Dhruv Grewal

Answers Included ✅
Chap 01 2025 Release Grewal
TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false.
1) Good marketing should mean doing good for the world at large.
1) ______
⊚ true
⊚ false

Question Details
Accessibility : Screen Reader/Keyboard/CC
Bloom's : Understand
Business Competency : Analytical Thinking
Difficulty : 2 Medium
Learning Objective : 01-01 Define the role of marketing.
Topic : Define Marketing
Source : Chapter 01 Test Bank > TF Qu. 01 Good marketing should mean doing good for th...



2) The marketing plan is broken down into various components—how the product or service
will be conceived or designed, how much it should cost, where and how it will be promoted,
and how it will get to the consumer.
2) ______
⊚ true
⊚ false

Question Details
Accessibility : Screen Reader/Keyboard/CC
Bloom's : Understand
Business Competency : Analytical Thinking
Difficulty : 2 Medium
Learning Objective : 01-01 Define the role of marketing.
Topic : Define Marketing
Source : Chapter 01 Test Bank > TF Qu. 02 The marketing plan is broken down into vario...




1

,3) Understanding the marketplace and especially a consumer's needs and wants, is fundamental
to marketing success.
3) ______
⊚ true
⊚ false

Question Details
Accessibility : Screen Reader/Keyboard/CC
Bloom's : Remember
Business Competency : Reflective Thinking
Difficulty : 1 Easy
Learning Objective : 01-01 Define the role of marketing.
Topic : Define Marketing
Source : Chapter 01 Test Bank > TF Qu. 03 Understanding the marketplace and especially...



4) In their battle for chocolate lovers, companies like Godiva and Hershey's would divide the
population into different categories of consumers, for example, those looking for a quick
energy boost versus those looking for a gift. Companies do this in order to satisfy different
consumer needs and wants.
4) ______
⊚ true
⊚ false

Question Details
Accessibility : Screen Reader/Keyboard/CC
Bloom's : Understand
Business Competency : Reflective Thinking
Difficulty : 2 Medium
Learning Objective : 01-01 Define the role of marketing.
Topic : Define Marketing
Source : Chapter 01 Test Bank > TF Qu. 04 In their battle for chocolate lovers, compan...




2

,5) Sara and her husband had a delicious Italian dinner at Maretta’s. When the meal was over,
they paid the bill and left a tip. This is an example of an exchange.
5) ______
⊚ true
⊚ false

Question Details
Accessibility : Screen Reader/Keyboard/CC
Bloom's : Understand
Business Competency : Reflective Thinking
Difficulty : 2 Medium
Evergreen Release : Updated 2025
Learning Objective : 01-01 Define the role of marketing.
Topic : Define Marketing
Source : Chapter 01 Test Bank > TF Qu. 05 Sara and her husband had a delicious Italian...



6) The four Ps of the marketing mix are product, promotion, planning, and place.
6) ______
⊚ true
⊚ false

Question Details
Accessibility : Screen Reader/Keyboard/CC
Bloom's : Remember
Business Competency : Reflective Thinking
Difficulty : 1 Easy
Learning Objective : 01-01 Define the role of marketing.
Topic : The Four Ps
Source : Chapter 01 Test Bank > TF Qu. 06 The four Ps of the marketing mix are product...




3

, 7) Without a strong and efficient supply chain management system, merchandise isn't available
when customers want it.
7) ______
⊚ true
⊚ false

Question Details
Accessibility : Screen Reader/Keyboard/CC
Bloom's : Remember
Business Competency : Reflective Thinking
Difficulty : 1 Easy
Evergreen Release : Updated 2025
Learning Objective : 01-01 Define the role of marketing.
Topic : Supply Chain Management
Source : Chapter 01 Test Bank > TF Qu. 07 Without a strong and efficient marketing cha...



8) A bottle of Tide laundry detergent is an example of an idea.
8) ______
⊚ true
⊚ false

Question Details
Accessibility : Screen Reader/Keyboard/CC
Bloom's : Remember
Business Competency : Reflective Thinking
Difficulty : 1 Easy
Evergreen Release : Updated 2025
Learning Objective : 01-01 Define the role of marketing.
Topic : Define Marketing
Source : Chapter 01 Test Bank > TF Qu. 08 A bottle of Tide laundry detergent is an ...




4