WGU D373 MARKETING IN THE DIGITAL
ERA | OBJECTIVE ASSESSMENT (OA) |
2026 UPDATE WITH COMPLETE
SOLUTION
Chief Marketing Officer - ANSWERS-Top-level marketing position responsible
for planning, executing, and managing a variety of functions to deliver value
to the customer and the organization, with 20+ years of experience
Who is responsible for ROI? (return on investments) - ANSWERS-Chief
marketing officer
What is the traditional marketing mix? - ANSWERS-Product, price, place,
promotion
What is the expanded marketing mix? - ANSWERS-Product, price, place,
promotion people,process, physical evidence
Strategy - ANSWERS-Represents what the company intends to do
Execution - ANSWERS-Represents how the company intends to do it
Prospects - ANSWERS-Potential customers who haven't bought from the
company yet
Customers - ANSWERS-People who have bought from the company
,Positioning - ANSWERS-The culmination of the products, services, and
experiences that a brand provides to convey value and meet customer
wants, needs, and expectations
Conflict - ANSWERS-Occurs when different companies or competitors have
conflicting goals
Buyer's Journey - ANSWERS-The process a buyer goes through from
recognizing a need or opportunity to making a purchase decision and
evaluating the post-purchase experience
Brand - ANSWERS-An identifiable and differentiated product, service, person,
movement, etc.
Target customers - ANSWERS-Customers based on a predefined geographic
boundary
Market segmentation - ANSWERS-Dividing a market through variables such
as age, gender, education level, family size, occupation, income, and more
Psychographic - ANSWERS-Focus on the intrinsic traits the target customer
has, such as values, personalities, interests, attitudes, conscious and
subconscious motivators, lifestyles, and opinions
Behavioral - ANSWERS-The way customers go through their decision making
and buying processes, including attitudes towards the brand, the way they
use it, and their knowledge base
What is marketing? - ANSWERS-The set of institutions and processes for
creating, communicating, delivering, and exchanging offers that have value
for customers, clients, partners, and society
, Marketing Coordinator - ANSWERS-Entry-level marketing position responsible
for planning, executing, and managing a variety of functions to deliver value
to the customer and the organization (1-3 years).
Marketing Director - ANSWERS-Mid-level marketing position responsible for
planning, executing, and managing a variety of functions to deliver value to
the customer and the organization, with 7-10 years of experience
Vice President - ANSWERS-Senior-level marketing position responsible for
planning, executing, and managing a variety of functions to deliver value to
the customer and the organization, with 11-15 years of experience
Brand promise - ANSWERS-What a brand promises to deliver to a customer
Brand awareness - ANSWERS-Awareness of the existence of a brand
Brand positioning - ANSWERS-The unique place the brand occupies in the
consumer's mind, linked to benefits received
Brand relevance - ANSWERS-Occurs when there is only one relevant choice,
making all other brands irrelevant
Brand purpose - ANSWERS-The reason the brand exists, goes beyond just
selling
Brand storytelling - ANSWERS-Expressing the mission, vision, values, and
passion of a brand through a narrative that draws in the audience
ERA | OBJECTIVE ASSESSMENT (OA) |
2026 UPDATE WITH COMPLETE
SOLUTION
Chief Marketing Officer - ANSWERS-Top-level marketing position responsible
for planning, executing, and managing a variety of functions to deliver value
to the customer and the organization, with 20+ years of experience
Who is responsible for ROI? (return on investments) - ANSWERS-Chief
marketing officer
What is the traditional marketing mix? - ANSWERS-Product, price, place,
promotion
What is the expanded marketing mix? - ANSWERS-Product, price, place,
promotion people,process, physical evidence
Strategy - ANSWERS-Represents what the company intends to do
Execution - ANSWERS-Represents how the company intends to do it
Prospects - ANSWERS-Potential customers who haven't bought from the
company yet
Customers - ANSWERS-People who have bought from the company
,Positioning - ANSWERS-The culmination of the products, services, and
experiences that a brand provides to convey value and meet customer
wants, needs, and expectations
Conflict - ANSWERS-Occurs when different companies or competitors have
conflicting goals
Buyer's Journey - ANSWERS-The process a buyer goes through from
recognizing a need or opportunity to making a purchase decision and
evaluating the post-purchase experience
Brand - ANSWERS-An identifiable and differentiated product, service, person,
movement, etc.
Target customers - ANSWERS-Customers based on a predefined geographic
boundary
Market segmentation - ANSWERS-Dividing a market through variables such
as age, gender, education level, family size, occupation, income, and more
Psychographic - ANSWERS-Focus on the intrinsic traits the target customer
has, such as values, personalities, interests, attitudes, conscious and
subconscious motivators, lifestyles, and opinions
Behavioral - ANSWERS-The way customers go through their decision making
and buying processes, including attitudes towards the brand, the way they
use it, and their knowledge base
What is marketing? - ANSWERS-The set of institutions and processes for
creating, communicating, delivering, and exchanging offers that have value
for customers, clients, partners, and society
, Marketing Coordinator - ANSWERS-Entry-level marketing position responsible
for planning, executing, and managing a variety of functions to deliver value
to the customer and the organization (1-3 years).
Marketing Director - ANSWERS-Mid-level marketing position responsible for
planning, executing, and managing a variety of functions to deliver value to
the customer and the organization, with 7-10 years of experience
Vice President - ANSWERS-Senior-level marketing position responsible for
planning, executing, and managing a variety of functions to deliver value to
the customer and the organization, with 11-15 years of experience
Brand promise - ANSWERS-What a brand promises to deliver to a customer
Brand awareness - ANSWERS-Awareness of the existence of a brand
Brand positioning - ANSWERS-The unique place the brand occupies in the
consumer's mind, linked to benefits received
Brand relevance - ANSWERS-Occurs when there is only one relevant choice,
making all other brands irrelevant
Brand purpose - ANSWERS-The reason the brand exists, goes beyond just
selling
Brand storytelling - ANSWERS-Expressing the mission, vision, values, and
passion of a brand through a narrative that draws in the audience
