BIS 245 BUSINESS TECHNOLOGY CASEBOOK
LEARNING SET 2026 RESULTS VALIDATED A+
◉ Coco-Cola Case Study - Public Issue. Answer: The company had
depleted local water supplies by diverting water for their own use.
Also, the product had been contaminated by pesticide residue in
water used as an ingredient.
◉ Coco-Cola Case Study - Strategic radar environment(s) would be
most significant. Answer: Geophysical environment and possible
scarcity and contamination of an important natural resource—fresh
water. Also challenges in its political and legal environment, since
some government entities had taken regulatory action against the
company.
◉ Coco-Cola Case Study - Issue Management Life Cycle Process
Answer: 1) identify issue; 2) analyze issue; 3) generate options; 4)
take action; and 5) evaluate results.
◉ Coco-Cola Case Study - Stakeholder engagement and dialogue
Answer: Internally, the company consulted with its bottlers and
operating groups, and externally, it consulted with a range of
environmental organizations and academic experts. The creative
solution the company adopted is evidence that these meetings were
productive.
, ◉ Coco-Cola Case Study - Response to public issue Answer: The
company responded appropriately by declaring a goal of water
neutrality. The company's commitment was appropriate—because it
addresses stakeholder concerns directly—and appears to be far-
reaching and comprehensive.
◉ CSR at Gravity Payments Case Study - Demonstrating CSR Answer:
CEO uses corporate powers appropriately; demonstrates Iron Law of
Responsibility; embraces giving back to employees
◉ CSR at Gravity Payments Case Study - Demonstrates Corporate
Citizenship Answer: Provides an equitable reward and wage system
for employees (notion of an equitable (equal) wage system)
◉ CSR at Gravity Payments Case Study - Arguments For CSR Answer:
Embracing the notion that a firm's leader must "balance corporate
power with responsibility" - (acquired wealth is power) by
providing a fair wage to his employees; "long-term profits for his
business" could be sustained by the higher wages paid to employees,
although this belief is seriously challenged by others outside of the
company; "improve stakeholder (employee) relations" and likely
will "enhance the company's business's reputation."
◉ CSR at Gravity Payments Case Study - Arguments Against CSR
Answer: Increasing employee wages could lead to "lower economic
LEARNING SET 2026 RESULTS VALIDATED A+
◉ Coco-Cola Case Study - Public Issue. Answer: The company had
depleted local water supplies by diverting water for their own use.
Also, the product had been contaminated by pesticide residue in
water used as an ingredient.
◉ Coco-Cola Case Study - Strategic radar environment(s) would be
most significant. Answer: Geophysical environment and possible
scarcity and contamination of an important natural resource—fresh
water. Also challenges in its political and legal environment, since
some government entities had taken regulatory action against the
company.
◉ Coco-Cola Case Study - Issue Management Life Cycle Process
Answer: 1) identify issue; 2) analyze issue; 3) generate options; 4)
take action; and 5) evaluate results.
◉ Coco-Cola Case Study - Stakeholder engagement and dialogue
Answer: Internally, the company consulted with its bottlers and
operating groups, and externally, it consulted with a range of
environmental organizations and academic experts. The creative
solution the company adopted is evidence that these meetings were
productive.
, ◉ Coco-Cola Case Study - Response to public issue Answer: The
company responded appropriately by declaring a goal of water
neutrality. The company's commitment was appropriate—because it
addresses stakeholder concerns directly—and appears to be far-
reaching and comprehensive.
◉ CSR at Gravity Payments Case Study - Demonstrating CSR Answer:
CEO uses corporate powers appropriately; demonstrates Iron Law of
Responsibility; embraces giving back to employees
◉ CSR at Gravity Payments Case Study - Demonstrates Corporate
Citizenship Answer: Provides an equitable reward and wage system
for employees (notion of an equitable (equal) wage system)
◉ CSR at Gravity Payments Case Study - Arguments For CSR Answer:
Embracing the notion that a firm's leader must "balance corporate
power with responsibility" - (acquired wealth is power) by
providing a fair wage to his employees; "long-term profits for his
business" could be sustained by the higher wages paid to employees,
although this belief is seriously challenged by others outside of the
company; "improve stakeholder (employee) relations" and likely
will "enhance the company's business's reputation."
◉ CSR at Gravity Payments Case Study - Arguments Against CSR
Answer: Increasing employee wages could lead to "lower economic
