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Chapter 1 -
The difference between a company's strategy and a company's
business model is that -
correct answer ✅its strategy is defined by the specific market
positioning, competitive moves, and business approaches
management employes to try to produce good business results
while its business model relates to management's blueprint for
delivering a valuable product or service to customers in a manner
that will generate revenues sufficient to cover costs and yield an
attractive profit
Which of the following is NOT something a company's strategy is
concerned with -
correct answer ✅Management's choice of which of several
alternative business models to employ in delivering value to
customers and to shareholders
A portion of a company's strategy is always developed on the fly
because -
correct answer ✅managers must always be willing to supplement
or modify various proactive strategy elements with as-needed
,MGMT 5560 Exam 1 Glo-Bus Exam
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reactions to unanticipated happenings in the surrounding
environment
Which of the following questions can be used to distinguish a
winning strategy from a mediocre or losing strategy? -
correct answer ✅How well does the strategy fit the company's
situation?
The reputational and financial damage that unethical strategies and
behavior can do to a company -
correct answer ✅is substantial; consequently, there are good
business reasons for a company and its personnel to avoid
unethical strategic actions and behaviors
A company's business model -
correct answer ✅sets forth how its strategy and operating
approaches will create value for customers while at the same time
generating revenues sufficient to cover costs and realize a profit
The two crucial elements of a company's business model are -
correct answer ✅its customer value propoition (which lays out the
company's approach to satisfying buyer needs and requirements at
,MGMT 5560 Exam 1 Glo-Bus Exam
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a price they will consider a good value) and its profit proposition or
"profit formula" (its business approach to generating sufficiently
large revenues and controlling the costs of its customer value
propoition, such that the company will be able to simultaneously
deliver the intended value to customers and delvier appealing
profits to shareholders)
How well a company performs and the degree of market success it
achieves are directly attributable to -
correct answer ✅the caliber of its strategy and the proficiency
with which the strategy is executed
What makes a competitive advantage sustainable or durable as
opposed to temporary is -
correct answer ✅actions or elements in the strategy that cause an
attractive number of buyers to have lasting reasons to purchase a
company's products or services, despite competitors' best efforts to
nullify or overcome those reasons
The competitive moves and business apporaches a company's
management is using to attract and please customers, compete
successfully, grow the business, respond to changing market
conditions, conduct oeprations, and achieve the targeted financial
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and market performance is what defines a company's -
correct answer ✅strategy
A company's strategy is a "work in progress" and evolves over time
because of -
correct answer ✅the need to react and respond to changing
market and competitive conditions and ongoing management
efforts to improve this or that piece of the strategy
Which of the following statements about a company's strategy is
false? -
correct answer ✅A company's strategy is deliberately kept under
wraps by top-level managers so as to catch rival companies by
surprise and keep them off-balance
A company's strategy can be considered "ethical" -
correct answer ✅if it does not entail actions or behaviors that
cross the moral line from "can do" to "should not do"
According to Figure 1.1, which of the following is NOT something to
look for in identifying a company's strategy -
correct answer ✅Actions to strengthen the company's competitive