LSUS MBA 703 EXAM STUDY GUIDE 2026
PRACTICE QUESTIONS WITH FULL SOLUTION
GRADED A+
◉ prediction market. Answer: Polling a diverse crowd and
aggregating opinions in order to form a forecast of an eventual
outcome.
◉ Crowdsourcing. Answer: inviting broad communities of people -
customers, employees, independent scientists and researchers, and
even the public at large - into the new product innovation process
◉ Sock puppetry/catfishing. Answer: using a fake online identity. A
common way for cyberbullies to get information about their victims.
◉ Astroturfing. Answer: creating a movement controlled by a large
organization or group designed to look like a citizen-founded,
grassroots campaign
◉ embassy approach to social media. Answer: firms establish their
online presence at various services with a consistent name
◉ SMARTS. Answer: Social media teams
, ◉ Experts on good social media policy. Answer: Short
Simple
Clear
◉ Three R's. Answer: Representation, Responsibility, Respect
◉ digerati. Answer: people knowledgeable about digital
technologies
◉ Online Reputation Management. Answer: The process of tracking
and responding to online mentions of a product, organization, or
individual. Services supporting online reputation management
range from free Google Alerts to more sophisticated services that
blend computer-based and human monitoring of multiple media
channels.
◉ end-user services. Answer: support functions provided to buyer
by vendors. includes everything except the sales effort, which is
provided by a sales rep, such as food broker
◉ Dells ideastorm. Answer: Dell's Ideastorm is an external program
designed to get input from customers.
PRACTICE QUESTIONS WITH FULL SOLUTION
GRADED A+
◉ prediction market. Answer: Polling a diverse crowd and
aggregating opinions in order to form a forecast of an eventual
outcome.
◉ Crowdsourcing. Answer: inviting broad communities of people -
customers, employees, independent scientists and researchers, and
even the public at large - into the new product innovation process
◉ Sock puppetry/catfishing. Answer: using a fake online identity. A
common way for cyberbullies to get information about their victims.
◉ Astroturfing. Answer: creating a movement controlled by a large
organization or group designed to look like a citizen-founded,
grassroots campaign
◉ embassy approach to social media. Answer: firms establish their
online presence at various services with a consistent name
◉ SMARTS. Answer: Social media teams
, ◉ Experts on good social media policy. Answer: Short
Simple
Clear
◉ Three R's. Answer: Representation, Responsibility, Respect
◉ digerati. Answer: people knowledgeable about digital
technologies
◉ Online Reputation Management. Answer: The process of tracking
and responding to online mentions of a product, organization, or
individual. Services supporting online reputation management
range from free Google Alerts to more sophisticated services that
blend computer-based and human monitoring of multiple media
channels.
◉ end-user services. Answer: support functions provided to buyer
by vendors. includes everything except the sales effort, which is
provided by a sales rep, such as food broker
◉ Dells ideastorm. Answer: Dell's Ideastorm is an external program
designed to get input from customers.
