MCS*2600 Final Review Exam Study Set With
Complete Solutions
Consumer behaviour - ANSWER The study of the processes involved when individuals or
groups select, purchase, use, or dispose of products, services, ideas, or experiences to
satisfy needs and desires
Sensation - ANSWER Immediate response of our sensory receptors to basic sensory
stimuli
Perception - ANSWER The process by which these sensations are selected, organized,
and interpreted
Sensory marketing - ANSWER Using sensations to influence product experience
Hedonic consumption - ANSWER The multi-sensory, fantasy, and emotional aspects of
consumers' interactions with products
Utilitarian consumption - ANSWER Functional aspects of consumers' interactions with
products
Scented marketing - ANSWER Put scents into products
,Slow and soft music - ANSWER Increases time spent in stores and consumption in
restaurants
Quick and loud music - ANSWER Makes people impatient, decreases time spent in
stores, increases speed of shopping
Plosives - ANSWER The letters b, c, d, g, k, p, and t; result in better memory of product
Need for touch - ANSWER May influence consumers' judgement, attitude toward
product, and choice of shopping environment
Endowment effect - ANSWER What is yours is more valued than what is not yours
Peck and Shu (2009) - ANSWER Touching a product can make you feel a sense of
ownership
Embodied cognition - ANSWER Without our conscious awareness, our bodily sensations
help determine the decisions we make
Exposure - ANSWER The degree to which people notice a stimulus that is within range of
their sensory system
Absolute threshold - ANSWER The minimum amount of stimulation that can be detected
, Differential threshold - ANSWER The minimal changes in a stimulus that can be detected
or the differences between two stimulus
Weber's Law - ANSWER The amount of change that is necessary to be noticed is
systematically related to the original intensity of the stimulus
Attention - ANSWER The extent to which the processing activity is devoted to a
particular stimulus
Perceptual selectivity - ANSWER Consumers are selective about what they pay attention
to
Perceptual vigilance - ANSWER More light to be aware of stimuli that relate to current
needs
Perceptual defence - ANSWER See what you want to see and ignore what you don't want
to see
Adaptation - ANSWER Get used to stimulus because of familiarity
Complex ad design - ANSWER Can attract more attention to the picture in the ad and
the ad as a whole
Complete Solutions
Consumer behaviour - ANSWER The study of the processes involved when individuals or
groups select, purchase, use, or dispose of products, services, ideas, or experiences to
satisfy needs and desires
Sensation - ANSWER Immediate response of our sensory receptors to basic sensory
stimuli
Perception - ANSWER The process by which these sensations are selected, organized,
and interpreted
Sensory marketing - ANSWER Using sensations to influence product experience
Hedonic consumption - ANSWER The multi-sensory, fantasy, and emotional aspects of
consumers' interactions with products
Utilitarian consumption - ANSWER Functional aspects of consumers' interactions with
products
Scented marketing - ANSWER Put scents into products
,Slow and soft music - ANSWER Increases time spent in stores and consumption in
restaurants
Quick and loud music - ANSWER Makes people impatient, decreases time spent in
stores, increases speed of shopping
Plosives - ANSWER The letters b, c, d, g, k, p, and t; result in better memory of product
Need for touch - ANSWER May influence consumers' judgement, attitude toward
product, and choice of shopping environment
Endowment effect - ANSWER What is yours is more valued than what is not yours
Peck and Shu (2009) - ANSWER Touching a product can make you feel a sense of
ownership
Embodied cognition - ANSWER Without our conscious awareness, our bodily sensations
help determine the decisions we make
Exposure - ANSWER The degree to which people notice a stimulus that is within range of
their sensory system
Absolute threshold - ANSWER The minimum amount of stimulation that can be detected
, Differential threshold - ANSWER The minimal changes in a stimulus that can be detected
or the differences between two stimulus
Weber's Law - ANSWER The amount of change that is necessary to be noticed is
systematically related to the original intensity of the stimulus
Attention - ANSWER The extent to which the processing activity is devoted to a
particular stimulus
Perceptual selectivity - ANSWER Consumers are selective about what they pay attention
to
Perceptual vigilance - ANSWER More light to be aware of stimuli that relate to current
needs
Perceptual defence - ANSWER See what you want to see and ignore what you don't want
to see
Adaptation - ANSWER Get used to stimulus because of familiarity
Complex ad design - ANSWER Can attract more attention to the picture in the ad and
the ad as a whole
