Exam (elaborations) MBA MKT640

MBA MKT640 / MKT 640 OBJECTIVITY IN DATA ANALYSIS Question 1 Which of the following are false regarding observational research? Requires researchers to observe the behaviors of others Allows researchers to describe phenomena Conducted in a non-laboratory setting (e.g., outside) Conducted in a laboratory setting Question 2 If a researcher was interested in seeing how often people checked their email during 10 minute blocks, what type of method would they most likely use? Frequency method Interval method Duration method Quality method Question 3 Which of the following explains the interval method of observational research? The behaviors are simply counted regardless of the time intervals A stopwatch is used to record how long the behaviors last Behavior is measured in time periods that are divided into discrete intervals Behaviors are sporadically counted Question 4 Which of the following explains the duration method of observational research? No behaviors are observed during this time The researcher records the length of time between each behavioral episode Behaviors are sporadically counted A stopwatch is used to record how long the behaviors last Question 5 Which of the following statements are true regarding naturalistic observational research? This type of research is specifically geared towards studying adults The researcher must act in a natural manner in order to obtain results This type of research can only be used to study children Conducted in a non-laboratory setting I don't know