Answers Included ✅
Chap 01 2024 Release - Kerin
1) In response to needs at homeless shelters, Bombas introduced a “One Purchased = One
Donated” program for
1) ______
A) feminine products.
B) 100-calorie snack packs.
C) winter coats.
D) clothing.
E) shoes.
Question Details
Accessibility : Screen Reader/Keyboard/CC
Bloom's : Remember
Business Competency : Reflective Thinking
Difficulty : 1 Easy
Evergreen Release : Updated 2024
Learning Objective : 01-02 Explain how marketing discovers and satisfies consumer needs.
Topic : Environmental Influences on Marketing
Source : Chapter 01 Test Bank > MC Qu. 01 In response to needs at homeless shelters, B...
2) In addition to the “One Purchased = One Donated” program, Bombas socks are attractive to
consumers because they
2) ______
A) are made of entirely natural and vegan ingredients.
B) are among the least expensive products available.
C) have been engineered for superior comfort.
D) are conveniently sold in mass merchandise stores like Walmart and Target.
E) are considered the most fashion-forward in the category.
Question Details
Accessibility : Screen Reader/Keyboard/CC
Bloom's : Remember
Business Competency : Reflective Thinking
Difficulty : 2 Medium
Evergreen Release : Updated 2024
Learning Objective : 01-03 Distinguish between marketing mix factors and environmental forces.
Topic : 4Ps of Marketing
Source : Chapter 01 Test Bank > MC Qu. 02 In addition to the “One Purchased = One...
1
,3) Bombas has a social mission to help homeless shelters with its a “One Purchased = One
Donated” program. The company name comes from the Latin for
3) ______
A) “comfort,” the primary point of difference for its products.
B) “bumblebee,” because of the creature’s association with working together.
C) “cotton,” the main ingredients in its products.
D) “service,” the central focus of the business.
E) “antelope,” because of its speed and agility.
Question Details
Accessibility : Screen Reader/Keyboard/CC
Bloom's : Understand
Business Competency : Analytical Thinking
Difficulty : 2 Medium
Evergreen Release : Updated 2024
Learning Objective : 01-03 Distinguish between marketing mix factors and environmental forces.
Topic : 4Ps of Marketing
Source : Chapter 01 Test Bank > MC Qu. 03 Bombas has a social mission to help homeless...
4) Which statement about marketing is most accurate?
4) ______
A) Unless you take a marketing class, you will never truly know anything about
marketing.
B) Marketing is nothing more than common sense.
C) Marketing requires an innate sense of creativity; you either have it or you don’t.
D) You can call yourself a marketing expert only if you have sold something for a profit.
E) You have significant marketing expertise since you make marketing-related decisions
every day.
Question Details
Accessibility : Screen Reader/Keyboard/CC
Bloom's : Understand
Business Competency : Analytical Thinking
Difficulty : 2 Medium
Learning Objective : 01-01 Define marketing and identify the diverse factors that influence marketing
Topic : Define Marketing
Source : Chapter 01 Test Bank > MC Qu. 04 Which statement about marketing is most accu...
2
,5) Elon Musk was involved in the inception of all of these companies except
5) ______
A) SpaceX.
B) PayPal.
C) Tesla.
D) Meta.
E) Zip2.
Question Details
Accessibility : Screen Reader/Keyboard/CC
Bloom's : Remember
Business Competency : Reflective Thinking
Difficulty : 1 Easy
Evergreen Release : Updated 2024
Learning Objective : 01-01 Define marketing and identify the diverse factors that influence marketing
Topic : The Role of the Marketing Manager
Source : Chapter 01 Test Bank > MC Qu. 05 Elon Musk was involved in the inception of a...
6) Marketing refers to the
6) ______
A) production of products or services that will generate the highest return on investment.
B) strategies used in the advertising and promotion of products and services to customers
around the globe.
C) process of identifying target market segments for a product or service and using
selling tactics to reach them.
D) activity involved in getting a product or service from the manufacturer to ultimate
consumers and organizational buyers.
E) activity, set of institutions, and processes for creating, communicating, delivering,
and exchanging offerings that have value for customers, clients, partners, and society
at large.
Question Details
Accessibility : Screen Reader/Keyboard/CC
Bloom's : Remember
Business Competency : Reflective Thinking
Difficulty : 1 Easy
Learning Objective : 01-01 Define marketing and identify the diverse factors that influence marketing
Topic : Define Marketing
Source : Chapter 01 Test Bank > MC Qu. 06 Marketing refers to the
3
, 7) The activity, set of institutions, and processes for creating, communicating, delivering, and
exchanging offerings that have value for customers, clients, partners, and society at large is
referred to as
7) ______
A) manufacturing.
B) advertising.
C) marketing.
D) selling.
E) promotion.
Question Details
Accessibility : Screen Reader/Keyboard/CC
Bloom's : Remember
Business Competency : Reflective Thinking
Difficulty : 1 Easy
Learning Objective : 01-01 Define marketing and identify the diverse factors that influence marketing
Topic : Define Marketing
Source : Chapter 01 Test Bank > MC Qu. 07 The activity, set of institutions, and proce...
8) All of these statements are true about marketing except
8) ______
A) marketing is a broader activity than advertising.
B) marketing stresses the importance of delivering genuine benefits in the offerings of
goods, services, and ideas sold to customers.
C) successful marketing usually results in one “winner” and one or more “losers.”
D) when an organization engages in marketing, it should also create value for its partners
and society.
E) marketing is a broader activity than personal selling.
Question Details
Accessibility : Screen Reader/Keyboard/CC
Bloom's : Understand
Business Competency : Analytical Thinking
Difficulty : 2 Medium
Evergreen Release : Updated 2024
Learning Objective : 01-01 Define marketing and identify the diverse factors that influence marketing
Topic : Define Marketing
Source : Chapter 01 Test Bank > MC Qu. 08 All of these statements are true about marke...
4
Chap 01 2024 Release - Kerin
1) In response to needs at homeless shelters, Bombas introduced a “One Purchased = One
Donated” program for
1) ______
A) feminine products.
B) 100-calorie snack packs.
C) winter coats.
D) clothing.
E) shoes.
Question Details
Accessibility : Screen Reader/Keyboard/CC
Bloom's : Remember
Business Competency : Reflective Thinking
Difficulty : 1 Easy
Evergreen Release : Updated 2024
Learning Objective : 01-02 Explain how marketing discovers and satisfies consumer needs.
Topic : Environmental Influences on Marketing
Source : Chapter 01 Test Bank > MC Qu. 01 In response to needs at homeless shelters, B...
2) In addition to the “One Purchased = One Donated” program, Bombas socks are attractive to
consumers because they
2) ______
A) are made of entirely natural and vegan ingredients.
B) are among the least expensive products available.
C) have been engineered for superior comfort.
D) are conveniently sold in mass merchandise stores like Walmart and Target.
E) are considered the most fashion-forward in the category.
Question Details
Accessibility : Screen Reader/Keyboard/CC
Bloom's : Remember
Business Competency : Reflective Thinking
Difficulty : 2 Medium
Evergreen Release : Updated 2024
Learning Objective : 01-03 Distinguish between marketing mix factors and environmental forces.
Topic : 4Ps of Marketing
Source : Chapter 01 Test Bank > MC Qu. 02 In addition to the “One Purchased = One...
1
,3) Bombas has a social mission to help homeless shelters with its a “One Purchased = One
Donated” program. The company name comes from the Latin for
3) ______
A) “comfort,” the primary point of difference for its products.
B) “bumblebee,” because of the creature’s association with working together.
C) “cotton,” the main ingredients in its products.
D) “service,” the central focus of the business.
E) “antelope,” because of its speed and agility.
Question Details
Accessibility : Screen Reader/Keyboard/CC
Bloom's : Understand
Business Competency : Analytical Thinking
Difficulty : 2 Medium
Evergreen Release : Updated 2024
Learning Objective : 01-03 Distinguish between marketing mix factors and environmental forces.
Topic : 4Ps of Marketing
Source : Chapter 01 Test Bank > MC Qu. 03 Bombas has a social mission to help homeless...
4) Which statement about marketing is most accurate?
4) ______
A) Unless you take a marketing class, you will never truly know anything about
marketing.
B) Marketing is nothing more than common sense.
C) Marketing requires an innate sense of creativity; you either have it or you don’t.
D) You can call yourself a marketing expert only if you have sold something for a profit.
E) You have significant marketing expertise since you make marketing-related decisions
every day.
Question Details
Accessibility : Screen Reader/Keyboard/CC
Bloom's : Understand
Business Competency : Analytical Thinking
Difficulty : 2 Medium
Learning Objective : 01-01 Define marketing and identify the diverse factors that influence marketing
Topic : Define Marketing
Source : Chapter 01 Test Bank > MC Qu. 04 Which statement about marketing is most accu...
2
,5) Elon Musk was involved in the inception of all of these companies except
5) ______
A) SpaceX.
B) PayPal.
C) Tesla.
D) Meta.
E) Zip2.
Question Details
Accessibility : Screen Reader/Keyboard/CC
Bloom's : Remember
Business Competency : Reflective Thinking
Difficulty : 1 Easy
Evergreen Release : Updated 2024
Learning Objective : 01-01 Define marketing and identify the diverse factors that influence marketing
Topic : The Role of the Marketing Manager
Source : Chapter 01 Test Bank > MC Qu. 05 Elon Musk was involved in the inception of a...
6) Marketing refers to the
6) ______
A) production of products or services that will generate the highest return on investment.
B) strategies used in the advertising and promotion of products and services to customers
around the globe.
C) process of identifying target market segments for a product or service and using
selling tactics to reach them.
D) activity involved in getting a product or service from the manufacturer to ultimate
consumers and organizational buyers.
E) activity, set of institutions, and processes for creating, communicating, delivering,
and exchanging offerings that have value for customers, clients, partners, and society
at large.
Question Details
Accessibility : Screen Reader/Keyboard/CC
Bloom's : Remember
Business Competency : Reflective Thinking
Difficulty : 1 Easy
Learning Objective : 01-01 Define marketing and identify the diverse factors that influence marketing
Topic : Define Marketing
Source : Chapter 01 Test Bank > MC Qu. 06 Marketing refers to the
3
, 7) The activity, set of institutions, and processes for creating, communicating, delivering, and
exchanging offerings that have value for customers, clients, partners, and society at large is
referred to as
7) ______
A) manufacturing.
B) advertising.
C) marketing.
D) selling.
E) promotion.
Question Details
Accessibility : Screen Reader/Keyboard/CC
Bloom's : Remember
Business Competency : Reflective Thinking
Difficulty : 1 Easy
Learning Objective : 01-01 Define marketing and identify the diverse factors that influence marketing
Topic : Define Marketing
Source : Chapter 01 Test Bank > MC Qu. 07 The activity, set of institutions, and proce...
8) All of these statements are true about marketing except
8) ______
A) marketing is a broader activity than advertising.
B) marketing stresses the importance of delivering genuine benefits in the offerings of
goods, services, and ideas sold to customers.
C) successful marketing usually results in one “winner” and one or more “losers.”
D) when an organization engages in marketing, it should also create value for its partners
and society.
E) marketing is a broader activity than personal selling.
Question Details
Accessibility : Screen Reader/Keyboard/CC
Bloom's : Understand
Business Competency : Analytical Thinking
Difficulty : 2 Medium
Evergreen Release : Updated 2024
Learning Objective : 01-01 Define marketing and identify the diverse factors that influence marketing
Topic : Define Marketing
Source : Chapter 01 Test Bank > MC Qu. 08 All of these statements are true about marke...
4
