Summary Understanding Customers: Consumer Behavior, Segmentation & Buying Decisions

Why do customers buy some products and ignore others? This book helps you think like a customer, not just memorize theory. Perfect for students who want to understand consumer behavior in real life. What this book offers: Easy explanation of consumer behavior Practical buying-decision examples Clear breakdown of segmentation & targeting Funny but mature storytelling Exam-ready answers with examples Topics Covered: Who is a customer? Consumer behavior basics Factors influencing buying decisions Customer needs & motivation Market segmentation Targeting strategies Positioning Customer journey & buyer personas Best for: Diploma & Degree students Marketing, management & entrepreneurship Understanding real customer thinking This book turns theory into common sense.