MKT3411 Test 1 kuo Questions With
Answers 100% Solved
Marketing 1.0: - ANSWER -Early 20th century; industrial age marketing
-standardize and mass produce(factories)
-marketing: making and selling as much as you can
Marketing 1.0- marketing based economy: the 4 P's: - ANSWER -price
-product
-placement
-promotion
Henry Fords quote: - ANSWER "any car you want as long as its black"
-Didn't want to paint any bc then they would be differentiated and couldn't mass
produce as fast
Globalization(1980s): - ANSWER tactical(short-term) to strategic(long-term)
marketing 1.0:
marketing should be: - ANSWER Consumer centric not product centric
,Marketing 2.0: - ANSWER -Information age(today)
-Changes in consumer behavior
-value defined by customer
assumes customers are passive "targets"
-prices are easier to compare
3.0 Social media: Consumer behavior as marketing- - ANSWER -Age of participation?
-technology cheap and accessible
-shift in technology= shift in marketing
Consumer behavior- - ANSWER study of processes involved when individuals or groups
select, purchase or dispose of products, services, ideas or experiences to satisfy needs
and desires.
3.0
facebook, twitter, snapchat, and instagram have all been created and are a part of
marketing, making marketers scared bc- - ANSWER just one or two bad reviews can ruin
their business
Goal of marketing is to change the consumption patterns of consumers by influencing: -
ANSWER -cognitions(thoughts)
-affects(feelings)
-behavior
, Consumer behaviorist understand that: - ANSWER -We are ALL susceptible to the
influence of marketing. Many of us are unaware of marketing. If you are more aware of it
you will market better to others.
-Our own opinions are irrelevant
-Basic marketing concept states that firms exist to satisfy needs.
-Marketers can serve needs only to the extent they understand the people or
organizations who will use products and services they sell.
Prego example: - ANSWER Prego sales were down so needed a way to boost them.
Howard came in and created 45 different sauces for people to sample. Clustered them
into liking categories of plain, spicy, and chunky. Realized not a single company was
making chunky sauce-so introduced it and sales went up
IMPORTANT: can't always explain what we want until we taste it
Horizontal Segmentation: - ANSWER different people have different tastes
-came about from prego ex
Vertical segmentation: - ANSWER by class ranks-high, middle, low
Mustards French's vs. Grey poupon: - ANSWER Frenchs is basic and for regular people vs
Poupon is aimed at classy and above average people
Answers 100% Solved
Marketing 1.0: - ANSWER -Early 20th century; industrial age marketing
-standardize and mass produce(factories)
-marketing: making and selling as much as you can
Marketing 1.0- marketing based economy: the 4 P's: - ANSWER -price
-product
-placement
-promotion
Henry Fords quote: - ANSWER "any car you want as long as its black"
-Didn't want to paint any bc then they would be differentiated and couldn't mass
produce as fast
Globalization(1980s): - ANSWER tactical(short-term) to strategic(long-term)
marketing 1.0:
marketing should be: - ANSWER Consumer centric not product centric
,Marketing 2.0: - ANSWER -Information age(today)
-Changes in consumer behavior
-value defined by customer
assumes customers are passive "targets"
-prices are easier to compare
3.0 Social media: Consumer behavior as marketing- - ANSWER -Age of participation?
-technology cheap and accessible
-shift in technology= shift in marketing
Consumer behavior- - ANSWER study of processes involved when individuals or groups
select, purchase or dispose of products, services, ideas or experiences to satisfy needs
and desires.
3.0
facebook, twitter, snapchat, and instagram have all been created and are a part of
marketing, making marketers scared bc- - ANSWER just one or two bad reviews can ruin
their business
Goal of marketing is to change the consumption patterns of consumers by influencing: -
ANSWER -cognitions(thoughts)
-affects(feelings)
-behavior
, Consumer behaviorist understand that: - ANSWER -We are ALL susceptible to the
influence of marketing. Many of us are unaware of marketing. If you are more aware of it
you will market better to others.
-Our own opinions are irrelevant
-Basic marketing concept states that firms exist to satisfy needs.
-Marketers can serve needs only to the extent they understand the people or
organizations who will use products and services they sell.
Prego example: - ANSWER Prego sales were down so needed a way to boost them.
Howard came in and created 45 different sauces for people to sample. Clustered them
into liking categories of plain, spicy, and chunky. Realized not a single company was
making chunky sauce-so introduced it and sales went up
IMPORTANT: can't always explain what we want until we taste it
Horizontal Segmentation: - ANSWER different people have different tastes
-came about from prego ex
Vertical segmentation: - ANSWER by class ranks-high, middle, low
Mustards French's vs. Grey poupon: - ANSWER Frenchs is basic and for regular people vs
Poupon is aimed at classy and above average people
