Comm 1130 Midterm Vocab questions
well answered 2025/2026
Strategic Communications - ANS ✔✔Combines all communication functions into one function to
speak with one brand voice to create a brand
Brand - ANS ✔✔A person's gut feeling about a product, service or organization
AP writing stylebook - ANS ✔✔Most widely accepted style guide in the US news industry
Inverted Pyramid - ANS ✔✔Most Important -> More detail -> least important
Professional News Writing Standard - ANS ✔✔Objectivity, timeliness, accuracy, and verification
The 5 W's and H - ANS ✔✔Who, What, When, Why, Where and How
Situational News Values (6) - ANS ✔✔Impact, Proximity, Timeliness, Conflict, Oddity or Novelty
Impact - ANS ✔✔An issue that directly affects people in your community
Proximity - ANS ✔✔An event, issue, or situation that occurs close to you
Timeliness - ANS ✔✔An event, issue, or situation that is happening right now
Conflict - ANS ✔✔A local controversy that puts one person or organization against another
well answered 2025/2026
Strategic Communications - ANS ✔✔Combines all communication functions into one function to
speak with one brand voice to create a brand
Brand - ANS ✔✔A person's gut feeling about a product, service or organization
AP writing stylebook - ANS ✔✔Most widely accepted style guide in the US news industry
Inverted Pyramid - ANS ✔✔Most Important -> More detail -> least important
Professional News Writing Standard - ANS ✔✔Objectivity, timeliness, accuracy, and verification
The 5 W's and H - ANS ✔✔Who, What, When, Why, Where and How
Situational News Values (6) - ANS ✔✔Impact, Proximity, Timeliness, Conflict, Oddity or Novelty
Impact - ANS ✔✔An issue that directly affects people in your community
Proximity - ANS ✔✔An event, issue, or situation that occurs close to you
Timeliness - ANS ✔✔An event, issue, or situation that is happening right now
Conflict - ANS ✔✔A local controversy that puts one person or organization against another
