MGMT 300 CHAPTER 4 EXAM
QUESTIONS WITH 100% CORRECT
ANSWERS
A ______ is relatively homogeneous group of customer who will respond to a marketing
mix in a similar way - Answer-market segment
Clustering techniques - Answer-try to find similar patterns within sets of data
Positioning - Answer-helps strategy planners understand how customers think about
various brands or products in relation to each other.
A product market is a market in which - Answer-sellers offer very close substitution
ways of satisfying potential customers' needs.
Qualifying dimensions in contrast to determining dimensions - Answer-indicate whether
a person might be a potential customer but do not show which product or brand that
person might buy
A _____ is market with very similar needs and sellers offering various close substitute
ways of satisfying those needs - Answer-product market
Which of the following offers a firm the greatest potential for profit - Answer-any of the
above-depending on the situation
The first step in marketing segmentation should be - Answer-defining some broad
product-markets where you may be able to operate profitability
Which of the following segmenting dimensions probably would be least likely to result i
segments that would meet the criteria that product-market segments should be
operational - Answer-personality
______ segmenting dimensions help decide whether a person might be a potential
customer- but not which specific products or brands that person might buy - Answer-
qualifying
Segmenting international markets (as contrasted with domestic markets) - Answer-may
be more difficult because critical data may not be available or dependable
QUESTIONS WITH 100% CORRECT
ANSWERS
A ______ is relatively homogeneous group of customer who will respond to a marketing
mix in a similar way - Answer-market segment
Clustering techniques - Answer-try to find similar patterns within sets of data
Positioning - Answer-helps strategy planners understand how customers think about
various brands or products in relation to each other.
A product market is a market in which - Answer-sellers offer very close substitution
ways of satisfying potential customers' needs.
Qualifying dimensions in contrast to determining dimensions - Answer-indicate whether
a person might be a potential customer but do not show which product or brand that
person might buy
A _____ is market with very similar needs and sellers offering various close substitute
ways of satisfying those needs - Answer-product market
Which of the following offers a firm the greatest potential for profit - Answer-any of the
above-depending on the situation
The first step in marketing segmentation should be - Answer-defining some broad
product-markets where you may be able to operate profitability
Which of the following segmenting dimensions probably would be least likely to result i
segments that would meet the criteria that product-market segments should be
operational - Answer-personality
______ segmenting dimensions help decide whether a person might be a potential
customer- but not which specific products or brands that person might buy - Answer-
qualifying
Segmenting international markets (as contrasted with domestic markets) - Answer-may
be more difficult because critical data may not be available or dependable
