BADM Ch 5 EXAM QUESTIONS AND ANSWERS 100% PASS

BADM Ch 5 EXAM QUESTIONS AND
ANSWERS 100% PASS

Competitive advantage with product differentiation occurs when a company




a) creates competitive advantage by grouping customers on the basis of important

differences in




their needs.




b) helps firms keep costs to a minimum.




c) creates, makes, and sells a product in a way that better satisfies customer needs

than its rivals.

,d) is focused on corporate-level strategy.




e) allows its managers to ignore costs. - CORRECT ANSWER-c) creates, makes,

and sells a product in a way that better satisfies customer needs than its rivals.

Which of the following markets offers the best opportunity for product

differentiation and market




segmentation?




a) Bulk chemicals




b) Wheat




c) Cement




d) Home theater




e) Fax machines - CORRECT ANSWER-d) Home theater


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, Which of the following is not a generic competitive strategy?




a) Cost leadership




b) Differentiation




c) Focused cost leadership




d) Focused differentiation




e) Innovation - CORRECT ANSWER-e) Innovation

Which of the following industries offers the least opportunity for product

differentiation and market segmentation?




a) Oil and gas




b) Clothing