AND CORRECT ANSWERS GRADED A+
What is the most significant factor that a non-profit organisation would want to use
in evaluating the director of development?
a. Significant improvement in data input and staff computer literacy
b. Tangible fundraising results within the first 18 months
c. An increase in net-contributed income
d. A 100% increase in direct mail revenues
c. An increase in net-contributed income
When preparing a fund development plan, it is most effective to:
a. Assess the effectiveness of current fundraising activities
b. Involve various stakeholders and constituents in the process
c. Build the plan in relation to the organisation's strategic plan
d. Include a section on how to measure outcomes and results
c. Build the plan in relation to the organisation's strategic plan
When planning a capital campaign, the most effective procedure for establishing a
volunteer organisation is to:
a. Recruit a campaign chair and ask the chair to recruit peers and other board
members to assist by serving as division chairs
,b. Recruit a campaign chair and then determine divisions
c. Recruit a board member to chair the campaign and let other board members take
the division responsibility
d. Divide the campaign into divisions and recruit and overall chair and a chair for
each division
d. Divide the campaign into divisions and recruit and overall chair and a chair for
each division
An organisation that helps low income elderly individuals plans to launch its first
annual giving campaign and needs to develop a list of potential donors. Which
activity would result in the identification of the likeliest donors?
a. Purchase a list of the community's wealthy senior citizens from a direct mail
order company
b. Use donor lists from organisations with similar missions to generate the list
c. Use the recipients of the organisation's monthly newsletter and other in-house
contacts to develop the list
d. Ask the board members to generate a list of potential donors based on their
contacts' financial capacity
c. Use the recipients of the organisation's monthly newsletter and other in-house
contacts to develop the list
The key research information needed for prospect review meetings and discussions
include:
a. A prospect's interest in current funding promotions
b. Staff and volunteer solicitation teams
c. Gift range and inclination to give
d. Cultivation steps and recognition options
, c. Gift range and inclination to give
In direct mail, different prospecting approaches are best used to determine:
a. Cost effectiveness
b. New markets
c. Board policy
d. Suspect interest
a. Cost effectiveness
The most important attribute of a promising prospective donor is:
a. Wealth
b. A history of giving to many different organisations
c. A history of giving large gifts to similar organisations
d. Interest and involvement in the donor-seeking organisation
d. Interest and involvement in the donor-seeking organisation
The prospective donor is the head of a large publicly held corporation. One
indication of the prospective donor's ability to make a gift might be found in that
corporation's:
a. Proxy statement
b. Corporate publications
c. Fiscal balance sheet
d. Directory of corporate officers