MBUS 3100 Test 1 questions with
100% complete solutions 2025/2026
integrated music marketing campaign - CORRECT ANSWER ✔✔all aspects of artist's campaign
work together
support team - CORRECT ANSWER ✔✔label, publicist, booking agent, attorney, and tour
manager
target market or core audience - CORRECT ANSWER ✔✔who are you trying to reach? narrow
your scope for this!
data mining - CORRECT ANSWER ✔✔a process of extracting and discovering patterns in large
data sets involving methods at the intersection of machine learning, statistics, and database
systems
through social media/streaming, you can see who and where your audience is
what are the various press outlets we discussed? - CORRECT ANSWER ✔✔national
entertainment print outlets, national print music magazines, regional print, college print, trade
publications, blogs, TV and radio
national entertainment print outlets - CORRECT ANSWER ✔✔USA Today, People, Vanity Fair, NY
Times, Entertainment Weekly
national print music magazines - CORRECT ANSWER ✔✔Rolling Stone, American Songwriter,
Magnet, Fader, Alternative Press
, regional print - CORRECT ANSWER ✔✔Flagpole, Creative Loafing, Chicago Reader, Village Voice,
LA Times
college print - CORRECT ANSWER ✔✔Red and Black (@ every school)
trade publications - CORRECT ANSWER ✔✔Billboard, Pollstar, Inside Radio
blogs - CORRECT ANSWER ✔✔Pitchfork, Stereogum, Brooklyn Vegan, Loudwire, The Fader
TV and radio - CORRECT ANSWER ✔✔NPR, SNL, Colbert
independent publicist - CORRECT ANSWER ✔✔a person or a company that performs the work
of a label publicist on a contract or retainer basis, works with many labels and artists
"in-house" publicist - CORRECT ANSWER ✔✔work exclusively for one label
reporting - CORRECT ANSWER ✔✔should be done weekly, with confirmed placements, who
they talked to, follow ups, who passed, etc.
PR, publicity, publicist - CORRECT ANSWER ✔✔tree, branches, waters the tree and keeps it
healthy
press kit - CORRECT ANSWER ✔✔all of your press mentions, both good and bad
spin - CORRECT ANSWER ✔✔taking a part of your story and turning it into press, or
downplaying something negative
100% complete solutions 2025/2026
integrated music marketing campaign - CORRECT ANSWER ✔✔all aspects of artist's campaign
work together
support team - CORRECT ANSWER ✔✔label, publicist, booking agent, attorney, and tour
manager
target market or core audience - CORRECT ANSWER ✔✔who are you trying to reach? narrow
your scope for this!
data mining - CORRECT ANSWER ✔✔a process of extracting and discovering patterns in large
data sets involving methods at the intersection of machine learning, statistics, and database
systems
through social media/streaming, you can see who and where your audience is
what are the various press outlets we discussed? - CORRECT ANSWER ✔✔national
entertainment print outlets, national print music magazines, regional print, college print, trade
publications, blogs, TV and radio
national entertainment print outlets - CORRECT ANSWER ✔✔USA Today, People, Vanity Fair, NY
Times, Entertainment Weekly
national print music magazines - CORRECT ANSWER ✔✔Rolling Stone, American Songwriter,
Magnet, Fader, Alternative Press
, regional print - CORRECT ANSWER ✔✔Flagpole, Creative Loafing, Chicago Reader, Village Voice,
LA Times
college print - CORRECT ANSWER ✔✔Red and Black (@ every school)
trade publications - CORRECT ANSWER ✔✔Billboard, Pollstar, Inside Radio
blogs - CORRECT ANSWER ✔✔Pitchfork, Stereogum, Brooklyn Vegan, Loudwire, The Fader
TV and radio - CORRECT ANSWER ✔✔NPR, SNL, Colbert
independent publicist - CORRECT ANSWER ✔✔a person or a company that performs the work
of a label publicist on a contract or retainer basis, works with many labels and artists
"in-house" publicist - CORRECT ANSWER ✔✔work exclusively for one label
reporting - CORRECT ANSWER ✔✔should be done weekly, with confirmed placements, who
they talked to, follow ups, who passed, etc.
PR, publicity, publicist - CORRECT ANSWER ✔✔tree, branches, waters the tree and keeps it
healthy
press kit - CORRECT ANSWER ✔✔all of your press mentions, both good and bad
spin - CORRECT ANSWER ✔✔taking a part of your story and turning it into press, or
downplaying something negative
