Chapter #z01 #z– #zSpecify #zthe #zQuestion: #zUsing #zBusiness #zAnalytics #zto #zAddress #zBusiness
#zQuestions
Chapter 1 End-of-Chapter Assignment Solutions
#z #z #z #z
Multiple #zChoice #zQuestions
1. (LO 1.1) A coordinated, standardized set of activities conducted by both people and equipment to accomplish a
specific business task is called .
a. business processes
b. business analysis
c. business procedure
d. business value
2. (LO 1.2) According to the information value chain, data combined with context is
a. Information.
b. Knowledge.
c. Insight.
d. Value.
3. (LO 1.5) Which phase of the SOAR analytics model addresses the proper way to communicate results to the
decision maker?
a. Specify the question
b. Obtain the data
c. Analyze the data
d. Report the results
4. (LO 1.5) Which phase of the SOAR analytics model involves finding the most appropriate data needed to address
the business question?
a. Specify the question
b. Obtain the data
c. Analyze the data
d. Report the results
5. (LO 1.5) Which questions seek information about Tesla’s sales in the next quarter?
a. What happened? What is happening?
b. Why did it happen? What are the causes of past results?
c. Will it happen in the future? What is the probability something will happen? Can we forecast what
will happen?
d. What should we do, based on what we expect will happen? How do we optimize our performance based
on potential constraints?
6. (LO 1.5) Which questions seek information on the routing of products from Queretaro, Mexico to Chicago,
United States in the last quarter?
a. What happened? What is happening?
b. Why did it happen? What are the causes of past results?
c. Will it happen in the future? What is the probability something will happen? Can we forecast what will
happen?
d. What should we do, based on what we expect will happen? How do we optimize our performance based
on potential constraints?
© #zMcGraw #zHill #zLLC. #zAll #zrights #zreserved. #zNo #zreproduction #zor #zdistribution #zwithout #zthe #zprior #zwritten #zconsent #zof #zMcGraw #zHill #zLLC.
1
, Chapter #z01 #z– #zSpecify #zthe #zQuestion: #zUsing #zBusiness #zAnalytics #zto #zAddress #zBusiness
#zQuestions
7. (LO #z1.5) #zWhich #zquestions #zask #zwhy #znet #zincome #zis #zincreasing #zwhen #zrevenues #zare #zdecreasing,
#zcounter #zto #zexpectations?
a. What #zhappened? #zWhat #zis #zhappening?
b. Why #zdid #zit #zhappen? #zWhat #zare #zthe #zcauses #zof #zpast #zresults?
c. Will #zit #zhappen #zin #zthe #zfuture? #zWhat #zis #zthe #zprobability #zsomething #zwill #zhappen? #zCan #zwe #zforecast
#zwhat #zwill #zhappen?
d. What #zshould #zwe #zdo, #zbased #zon #zwhat #zwe #zexpect #zwill #zhappen? #zHow #zdo #zwe #zoptimize #zour
#zperformance #zbased #zon #zpotential #zconstraints?
8. (LO #z1.5) #zWhich #zquestions #zhelp #zmanagers #zunderstand #zhow #zto #zorganize #zfuture #zshipments #zbased #zon
#zexpected #zdemand?
a. What #zhappened? #zWhat #zis #zhappening?
b. Why #zdid #zit #zhappen? #zWhat #zare #zthe #zcauses #zof #zpast #zresults?
c. Will #zit #zhappen #zin #zthe #zfuture? #zWhat #zis #zthe #zprobability #zsomething #zwill #zhappen? #zCan #zwe #zforecast
#zwhat #zwill #zhappen?
d. What #zshould #zwe #zdo, #zbased #zon #zwhat #zwe #zexpect #zwill #zhappen? #zHow #zdo #zwe #zoptimize #zour
#zperformance #zbased #zon #zpotential #zconstraints?
9. (LO # z 1.5) #zWhich #zterm #zrefers #zto #zthe #zcombined #zaccuracy, #zvalidity, #zand #zconsistency #zof #zdata #zstored #zand
#zused #zover #ztime?
a. Data #zintegrity
b. Data #zoverload
c. Data #zvalue
d. Information #zvalue
10. (LO #z1.3) #zA #zspecialist #zwho #zknows #zhow #zto #zwork #zwith, #zmanipulate, #zand #zstatistically #ztest #zdata #zis #za
a. decision #zmaker.
b. data #zscientist.
c. data #zanalyst.
d. decision #zscientist.
11. (LO # z 1.4) #zWhich #ztype #zof #zanalysts #zpredicts #zthe #zamount #zof #zmoney #zthat #za #zcompany #zwill #zreceive #zfrom #zits
#zcustomers #zto #zhelp #zmanagement #zevaluate #zfuture #zinvestments #zbased #zon #zexpected #zinvestment
#zperformance, #zsuch #zas #zinvestments #zin #zequipment #zor #zemployee #ztraining?
a. Marketing #zanalyst
b. Operations #zanalyst
c. Financial #zanalyst
d. Accounting #zanalyst
12. (LO #z1.4) #zWhich #ztype #zof #zanalyst #zaddresses #zquestions #zregarding #ztax #zand #zauditing?
a. Marketing #zanalyst
b. Operations #zanalyst
c. Financial #zanalyst
d. Accounting #zanalyst
13. (LO # z 1.5) #zSuppose #za #zcompany #zhas #ztimely #zproduct #zreviews #zthat #zare #zavailable #zwhen #zneeded, #zbut #zthe
#zreviews #zare #zbiased. #zThese #zproduct #zreviews #zare #zwhich #ztype #zof #zdata?
a. Reliable
b. Relevant
c. Curated
d. Consistent
© #zMcGraw #zHill #zLLC. #zAll #zrights #zreserved. #zNo #zreproduction #zor #zdistribution #zwithout #zthe #zprior #zwritten #zconsent #zof #zMcGraw #zHill #zLLC.
2
, Chapter #z01 #z– #zSpecify #zthe #zQuestion: #zUsing #zBusiness #zAnalytics #zto #zAddress #zBusiness
#zQuestions
14. (LO #z1.6) #zWhich #zcommon #zvisualization #ztype #zshows #ztrends #zin #zvalues #zover #ztime?
a. Line #zgraph
b. Scatterplot
c. Pie #zchart
d. Bar #zchart
15. (LO #z1.6) #zWhich #zcommon #zvisualization #ztype #zshows #zthe #zcomposition #zof #zvalues #zover #ztime?
a. Line #zgraph
b. Scatterplot
c. Pie #zchart
d. Bar #zchart
Discussion #zQuestions
1. (LO # z 1.1) #zGive #zfive #zexamples #zof #zbusiness #zprocesses #zat #zTesla. # z How #zdo #zthey #zcreate #zbusiness #zvalue #zfor
#zTesla #zand #zits #zshareholders?
Suggested#zSolution:
Answers #zwill #zvary,
1. Tesla #zprocures #zautomobile #zparts #zfrom #zauto #zsuppliers #z– Because #zof #zTesla’s #zunique #zstyling, #zgetting
#zquality #zparts #zfrom #zits #zsuppliers #zon #za #ztimely #zbasis #zwill #zsupport #zits #zmanufacturing #zbusiness.
2. Tesla #zmanufactures #zbatteries #zfor #zits #zelectric #zvehicle #zat #zits #zdesired #zspecifications #z– #zThe #zquantity
#zand #zquality #zof #zits #zbatteries #zare #zof #zcritical #zimportance #zto #zTesla.
3. Accepting #zand #zprocessing #zpreorders #zfrom #zits #zcustomers #z– #zTesla #zreceives #zsome #zindication #zof #zthe
#zdemand #zfor #zeach #zof #zits #zproducts, #zthat #zhelps #zwith #zplanning.
4. Tesla #zmarkets #zits #zproducts #z– #zTesla #zworks #zto #zget #zTesla #zproducts #zin #zthe #zfront #zof #zmind #zfor #zits #zcustomers.
5. Tesla #zcar #zand #ztruck #zdesign #z– #zTesla #zdesigns #zits #zautomobiles #zin #za #zway #zthat #zwill #zappeal #zto #zits
#zcustomers #z(for #zexample, #zCybertruck).
2. (LO # z 1.2) #zExplain #zthe #zinformation #zvalue #zchain #zby #zsummarizing #zhow #zdata #zare #ztransformed #zinto
#zknowledge #zinsights #zfor #zdecision-making. #zUse #zthe #zexample #zof #za #zbook #zreview #zon #zAmazon #zand #zhow #zit
#zmight #zlead #zAmazon #zto #zdecide #zhow #zmany #zof #zthose #zbooks #zto #zstock #zat #zits #zwarehouses.
Suggested#zSolution:
Amazon #zallows #zthose #zwho #zpurchase #zbooks #zand #zother #zproducts #zat #zits #zwebsite #zto #zgive #zproduct #zreviews
#zand #zassign #zproduct #zratings. # z The #zproduct #zreviews #zmay #zprovide #ztext #zwhich #ztextual #zanalytics #zcould #zuse
#zto #zunderstand #zthe #zgeneral #zsentiment #zabout #zthe #zspecific #zbook. # z The #zproduct #zrating #zcould #zalso #zbe #zused
#zto #zunderstand #zhow #zwell #zthe #zbook #zis #zliked #zby #zverified #zbuyers. # z Statistical #zcorrelations #zcould #zbe #zrun
#zamong #zproduct #zreview #zsentiment, #zproduct #zratings #zand #zproduct #zsales #zto #zhelp #zforecast #zdemand #zfor #zthe
#zproduct. # z This #zwill #zhelp #zAmazon #zdetermine #zhow #zmany #zbooks #zto #zkeep #zin #zits #zwarehouse #zready #zfor
#zdelivery.
This #zis #zan #zexample #zof #zhow #zdata #zturns #zinto #zinformation, #zknowledge #zand #zultimately #zhelps #zwith #zdecision
#zmaking.
(LO # z 1.3) #zExplain #zthe #zinformation #zvalue #zchain #zby #zsummarizing #zhow #zdata #zare #ztransformed #zinto #zknowledge
#zinsights #zfor #zdecision-making. #zUse #zthe #zexample #zof #za #zbook #zreview #zof #zthis #zbook #zon #zAmazon #zand #zhow #zit
#zmight #zhelp #zthe #zpublisher, #zMcGraw #zHill, #zdetermine #zwhether #zto #zrevise #zthis #zbook #zfor #za #znew, #zupdated
#zedition #zas #zthe #zdiscipline #zof #zdata #zanalytics #zevolves. Suggested #zSolution:
3
, Chapter #z01 #z– #zSpecify #zthe #zQuestion: #zUsing #zBusiness #zAnalytics #zto #zAddress #zBusiness
McGraw #zHill #zwill #zuse #zmany #zdeterminants #zto #zdetermine #zhow #zwell #zeach #zone #zof #zits #ztextbooks #zare #zperforming.
#zQuestions
They’ll #zlook #zat #zoverall #zsales #zof #zthe #zbook, #zcompared #zto #zcompetitors. # z But #zthey #zmay #zalso #zsurvey #zusers #zto
#zdetermine #zhow #zwell #zthe #zbook #zis #zliked, #zwhat #zis #zdeficient #zin #zthe #zbook, #zwhat #znew #ztopics #zshould #zbe
#zconsidered, #zetc. # z All #ztold, #zall #zof #zthe #zdata #zwill #zbe #zput #ztogether, #zanalyzed, #zknowledge #zwill #zbe #zgained,
#zand #za #zdecision #zwill #zbe #zmade.
3. (LO # z 1.3) #zExplain #zthe #zdifference #zbetween #za #zdecision-maker, #za #zdata #zscientist, #zand #za #zbusiness #zanalyst.
#zWhat #zis #zthe #zrole #zof #zeach?
Suggested#zSolution:
While #zthere #zare #znot #zalways #zdefinitive #zdistinctions #zbetween #zthese #zthree #zpositions, #zthe #zdecision #zmaker
#zneeds #zquestions #zanswered #zbefore #zthey #zcan #zmake #zdata-informed #zdecisions. # z The #zdata #zscientist #zis #zmost
#zfamiliar #zwith #zthe #zdata, #zas #zthat #zis #ztheir #zspecialty, #zcollecting #zand #zmaintaining #zdata #zin #zdatabases,
#zmanipulating, #ztransforming #zand #zanalyzing #zdata. # z The #zbusiness #zanalyst #zgenerally #zunderstands #zthe
#zbusiness #zand #zthe #zinformation #zneeds #zof #zthe #zdecision #zmaker, #zbut #zalso #zunderstands #zthe #zdata. # z The
#zbusiness #zanalyst #zcan #zserve #zas #za #zgo #zbetween, #zbetween #zthe #zdecision #zmaker #zand #zthe #zdata #zscientist, #zall
#zworking #ztogether #zto #zmake #zdata-informed #zdecisions.
4. (LO1.4) # z Compare #zand #zcontrast #zmarketing #zanalytics #zwith #zaccounting #zanalytics. # z How #zare #zthey
#zsimilar? #zHow #zare #zthey #zdifferent?
Suggested#zSolution:
Both #zmarketing #zand #zaccounting #zanalytics #zaddress #zmanagement #zquestions #zusing #zappropriate #zdata #zand
#zanalytics. #zBut #zthey #zalso #zdiffer #zfrom #zeach #zother. #zFor #zexample, #zmarketing #zanalytics #zare #zused #zto #zaddress
#zthe #zneeds #zof #zthe #zmarketing #zdepartment, #zthe #zbusiness #zof #zpromoting #zand #zselling #zproducts #zand #zservices.
# z Marketing #zanalytics #zis # z often #zinvolved #zin #zproviding #zinsights #zinto #zcustomer #zpreferences #zand #ztrends. # z In
#zcontrast, #zaccounting #zanalytics #zuses #zbusiness #zanalytics #zto #zhelp #zmeasure #zaccounting #zperformance #zand
#zaddress #zaccounting #zquestions, #zsuch #zas #zanalyzing #zwhether #za #zcompany #zcommitted #zfraud #zor #zpredicting
#zfuture #zsales #zor #zearnings #zof #za #zcompany.
5. (LO1.4) # z Compare #zand #zcontrast #zfinancial #zanalytics #zwith #zoperations #zanalytics. #z. # z How #zare #zthey
#zsimilar? #zHow #zare #zthey #zdifferent?
Suggested#zSolution:
Both #zfinancial #zanalytics #zand #zoperations #zanalytics #zaddress #zmanagement #zquestions #zusing #zappropriate #zdata
#zand #zanalytics. # z But #zthey #zalso #zdiffer #zfrom #zeach #zother. # z For #zexample, #zfinancial #zanalytics #zuses #zbusiness
#zanalytics #zto #zhelp #za #zcompany #zmeasure #zand #zevaluate #zits #zfinancial #zperformance, #zfrom #zpredicting
#zreceivables #zcollection #zfrom #zits #zcustomers #zto #zhelping #zmanagement #zevaluate #zfuture #zinvestments #zbased
#zon #zexpected #zinvestment #zperformance. # z In #zcontrast, #zoperations #zanalytics #zuses #zbusiness #zanalytics #zto
#zmeasure #zand #zimprove #zthe #zefficiency #zand #zeffectiveness #zof #zthe #zcompany’s #zoperations, #zsince #zoperations #zis
#zall #zactions #zneeded #zto #zrun #zthe #zcompany #zand #zgenerate #zincome.
(LO # z 1.5) #zIdentify #zthe #zfour #zsteps #zin #zthe #zSOAR #zanalytics #zmodel. #zExplain #zhow #zmarketing #zanalysts #zmight #zuse
#zthe #zSOAR #zmodel #zto #zhelp #zNetflix #zbetter #zunderstand #zits #zcustomers. Suggested #zSolution:
Specify#zthe#zQuestion:
Who #zis #zthe #zmodel #zcustomer #zfor #zNetflix? #zHow #zcan #zNetflix #zkeep #ztheir #zcurrent #zand #zprospective
#zusers #zhappy? #zWhat #zlevel #zof #zvariety #zdo #zNetflix #zusers #zexpect?
4
#zQuestions
Chapter 1 End-of-Chapter Assignment Solutions
#z #z #z #z
Multiple #zChoice #zQuestions
1. (LO 1.1) A coordinated, standardized set of activities conducted by both people and equipment to accomplish a
specific business task is called .
a. business processes
b. business analysis
c. business procedure
d. business value
2. (LO 1.2) According to the information value chain, data combined with context is
a. Information.
b. Knowledge.
c. Insight.
d. Value.
3. (LO 1.5) Which phase of the SOAR analytics model addresses the proper way to communicate results to the
decision maker?
a. Specify the question
b. Obtain the data
c. Analyze the data
d. Report the results
4. (LO 1.5) Which phase of the SOAR analytics model involves finding the most appropriate data needed to address
the business question?
a. Specify the question
b. Obtain the data
c. Analyze the data
d. Report the results
5. (LO 1.5) Which questions seek information about Tesla’s sales in the next quarter?
a. What happened? What is happening?
b. Why did it happen? What are the causes of past results?
c. Will it happen in the future? What is the probability something will happen? Can we forecast what
will happen?
d. What should we do, based on what we expect will happen? How do we optimize our performance based
on potential constraints?
6. (LO 1.5) Which questions seek information on the routing of products from Queretaro, Mexico to Chicago,
United States in the last quarter?
a. What happened? What is happening?
b. Why did it happen? What are the causes of past results?
c. Will it happen in the future? What is the probability something will happen? Can we forecast what will
happen?
d. What should we do, based on what we expect will happen? How do we optimize our performance based
on potential constraints?
© #zMcGraw #zHill #zLLC. #zAll #zrights #zreserved. #zNo #zreproduction #zor #zdistribution #zwithout #zthe #zprior #zwritten #zconsent #zof #zMcGraw #zHill #zLLC.
1
, Chapter #z01 #z– #zSpecify #zthe #zQuestion: #zUsing #zBusiness #zAnalytics #zto #zAddress #zBusiness
#zQuestions
7. (LO #z1.5) #zWhich #zquestions #zask #zwhy #znet #zincome #zis #zincreasing #zwhen #zrevenues #zare #zdecreasing,
#zcounter #zto #zexpectations?
a. What #zhappened? #zWhat #zis #zhappening?
b. Why #zdid #zit #zhappen? #zWhat #zare #zthe #zcauses #zof #zpast #zresults?
c. Will #zit #zhappen #zin #zthe #zfuture? #zWhat #zis #zthe #zprobability #zsomething #zwill #zhappen? #zCan #zwe #zforecast
#zwhat #zwill #zhappen?
d. What #zshould #zwe #zdo, #zbased #zon #zwhat #zwe #zexpect #zwill #zhappen? #zHow #zdo #zwe #zoptimize #zour
#zperformance #zbased #zon #zpotential #zconstraints?
8. (LO #z1.5) #zWhich #zquestions #zhelp #zmanagers #zunderstand #zhow #zto #zorganize #zfuture #zshipments #zbased #zon
#zexpected #zdemand?
a. What #zhappened? #zWhat #zis #zhappening?
b. Why #zdid #zit #zhappen? #zWhat #zare #zthe #zcauses #zof #zpast #zresults?
c. Will #zit #zhappen #zin #zthe #zfuture? #zWhat #zis #zthe #zprobability #zsomething #zwill #zhappen? #zCan #zwe #zforecast
#zwhat #zwill #zhappen?
d. What #zshould #zwe #zdo, #zbased #zon #zwhat #zwe #zexpect #zwill #zhappen? #zHow #zdo #zwe #zoptimize #zour
#zperformance #zbased #zon #zpotential #zconstraints?
9. (LO # z 1.5) #zWhich #zterm #zrefers #zto #zthe #zcombined #zaccuracy, #zvalidity, #zand #zconsistency #zof #zdata #zstored #zand
#zused #zover #ztime?
a. Data #zintegrity
b. Data #zoverload
c. Data #zvalue
d. Information #zvalue
10. (LO #z1.3) #zA #zspecialist #zwho #zknows #zhow #zto #zwork #zwith, #zmanipulate, #zand #zstatistically #ztest #zdata #zis #za
a. decision #zmaker.
b. data #zscientist.
c. data #zanalyst.
d. decision #zscientist.
11. (LO # z 1.4) #zWhich #ztype #zof #zanalysts #zpredicts #zthe #zamount #zof #zmoney #zthat #za #zcompany #zwill #zreceive #zfrom #zits
#zcustomers #zto #zhelp #zmanagement #zevaluate #zfuture #zinvestments #zbased #zon #zexpected #zinvestment
#zperformance, #zsuch #zas #zinvestments #zin #zequipment #zor #zemployee #ztraining?
a. Marketing #zanalyst
b. Operations #zanalyst
c. Financial #zanalyst
d. Accounting #zanalyst
12. (LO #z1.4) #zWhich #ztype #zof #zanalyst #zaddresses #zquestions #zregarding #ztax #zand #zauditing?
a. Marketing #zanalyst
b. Operations #zanalyst
c. Financial #zanalyst
d. Accounting #zanalyst
13. (LO # z 1.5) #zSuppose #za #zcompany #zhas #ztimely #zproduct #zreviews #zthat #zare #zavailable #zwhen #zneeded, #zbut #zthe
#zreviews #zare #zbiased. #zThese #zproduct #zreviews #zare #zwhich #ztype #zof #zdata?
a. Reliable
b. Relevant
c. Curated
d. Consistent
© #zMcGraw #zHill #zLLC. #zAll #zrights #zreserved. #zNo #zreproduction #zor #zdistribution #zwithout #zthe #zprior #zwritten #zconsent #zof #zMcGraw #zHill #zLLC.
2
, Chapter #z01 #z– #zSpecify #zthe #zQuestion: #zUsing #zBusiness #zAnalytics #zto #zAddress #zBusiness
#zQuestions
14. (LO #z1.6) #zWhich #zcommon #zvisualization #ztype #zshows #ztrends #zin #zvalues #zover #ztime?
a. Line #zgraph
b. Scatterplot
c. Pie #zchart
d. Bar #zchart
15. (LO #z1.6) #zWhich #zcommon #zvisualization #ztype #zshows #zthe #zcomposition #zof #zvalues #zover #ztime?
a. Line #zgraph
b. Scatterplot
c. Pie #zchart
d. Bar #zchart
Discussion #zQuestions
1. (LO # z 1.1) #zGive #zfive #zexamples #zof #zbusiness #zprocesses #zat #zTesla. # z How #zdo #zthey #zcreate #zbusiness #zvalue #zfor
#zTesla #zand #zits #zshareholders?
Suggested#zSolution:
Answers #zwill #zvary,
1. Tesla #zprocures #zautomobile #zparts #zfrom #zauto #zsuppliers #z– Because #zof #zTesla’s #zunique #zstyling, #zgetting
#zquality #zparts #zfrom #zits #zsuppliers #zon #za #ztimely #zbasis #zwill #zsupport #zits #zmanufacturing #zbusiness.
2. Tesla #zmanufactures #zbatteries #zfor #zits #zelectric #zvehicle #zat #zits #zdesired #zspecifications #z– #zThe #zquantity
#zand #zquality #zof #zits #zbatteries #zare #zof #zcritical #zimportance #zto #zTesla.
3. Accepting #zand #zprocessing #zpreorders #zfrom #zits #zcustomers #z– #zTesla #zreceives #zsome #zindication #zof #zthe
#zdemand #zfor #zeach #zof #zits #zproducts, #zthat #zhelps #zwith #zplanning.
4. Tesla #zmarkets #zits #zproducts #z– #zTesla #zworks #zto #zget #zTesla #zproducts #zin #zthe #zfront #zof #zmind #zfor #zits #zcustomers.
5. Tesla #zcar #zand #ztruck #zdesign #z– #zTesla #zdesigns #zits #zautomobiles #zin #za #zway #zthat #zwill #zappeal #zto #zits
#zcustomers #z(for #zexample, #zCybertruck).
2. (LO # z 1.2) #zExplain #zthe #zinformation #zvalue #zchain #zby #zsummarizing #zhow #zdata #zare #ztransformed #zinto
#zknowledge #zinsights #zfor #zdecision-making. #zUse #zthe #zexample #zof #za #zbook #zreview #zon #zAmazon #zand #zhow #zit
#zmight #zlead #zAmazon #zto #zdecide #zhow #zmany #zof #zthose #zbooks #zto #zstock #zat #zits #zwarehouses.
Suggested#zSolution:
Amazon #zallows #zthose #zwho #zpurchase #zbooks #zand #zother #zproducts #zat #zits #zwebsite #zto #zgive #zproduct #zreviews
#zand #zassign #zproduct #zratings. # z The #zproduct #zreviews #zmay #zprovide #ztext #zwhich #ztextual #zanalytics #zcould #zuse
#zto #zunderstand #zthe #zgeneral #zsentiment #zabout #zthe #zspecific #zbook. # z The #zproduct #zrating #zcould #zalso #zbe #zused
#zto #zunderstand #zhow #zwell #zthe #zbook #zis #zliked #zby #zverified #zbuyers. # z Statistical #zcorrelations #zcould #zbe #zrun
#zamong #zproduct #zreview #zsentiment, #zproduct #zratings #zand #zproduct #zsales #zto #zhelp #zforecast #zdemand #zfor #zthe
#zproduct. # z This #zwill #zhelp #zAmazon #zdetermine #zhow #zmany #zbooks #zto #zkeep #zin #zits #zwarehouse #zready #zfor
#zdelivery.
This #zis #zan #zexample #zof #zhow #zdata #zturns #zinto #zinformation, #zknowledge #zand #zultimately #zhelps #zwith #zdecision
#zmaking.
(LO # z 1.3) #zExplain #zthe #zinformation #zvalue #zchain #zby #zsummarizing #zhow #zdata #zare #ztransformed #zinto #zknowledge
#zinsights #zfor #zdecision-making. #zUse #zthe #zexample #zof #za #zbook #zreview #zof #zthis #zbook #zon #zAmazon #zand #zhow #zit
#zmight #zhelp #zthe #zpublisher, #zMcGraw #zHill, #zdetermine #zwhether #zto #zrevise #zthis #zbook #zfor #za #znew, #zupdated
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#zreceivables #zcollection #zfrom #zits #zcustomers #zto #zhelping #zmanagement #zevaluate #zfuture #zinvestments #zbased
#zon #zexpected #zinvestment #zperformance. # z In #zcontrast, #zoperations #zanalytics #zuses #zbusiness #zanalytics #zto
#zmeasure #zand #zimprove #zthe #zefficiency #zand #zeffectiveness #zof #zthe #zcompany’s #zoperations, #zsince #zoperations #zis
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#zthe #zSOAR #zmodel #zto #zhelp #zNetflix #zbetter #zunderstand #zits #zcustomers. Suggested #zSolution:
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#zusers #zhappy? #zWhat #zlevel #zof #zvariety #zdo #zNetflix #zusers #zexpect?
4
