MAS 101 Exam 1 Questions with Correct Answers 100% Verified| Guaranteed Success
culture the symbols of expression that individuals, groups, and societies use to make
sense of daily life and to articulate their values
media convergence all the changes that have occurred over the past decade and are still
occurring in media content and within media companies
media literacy an understanding of the description, analysis, interpretation, evaluation,
and engagement of mass media
narrative the structure underlying most media products, it includes tow components: the
story and the discourse
skyscraper model perceived culture as a hierarchy with supposedly superior products at
the top and inferior ones at the bottom
map model perceived culture as an ongoing and complicated process-rather than a high-
low vertical hierarchy- that allows us to better account for out diverse and individual tastes
net neutrality the principle that every Web site and every user-whether a multinational
corporation or you- has the right to the same internet network speed and access
digital divide the socioeconomic disparity between those who do and those who do and
those who do not have access to digital technology and media, such as the Internet
cookies information profiles about a user that are usually automatically accepted by a
Web browser and stored on the users own computer hard drive
data mining the unethical gathering of data by online purveyors of content and
merchandise
culture the symbols of expression that individuals, groups, and societies use to make
sense of daily life and to articulate their values
media convergence all the changes that have occurred over the past decade and are still
occurring in media content and within media companies
media literacy an understanding of the description, analysis, interpretation, evaluation,
and engagement of mass media
narrative the structure underlying most media products, it includes tow components: the
story and the discourse
skyscraper model perceived culture as a hierarchy with supposedly superior products at
the top and inferior ones at the bottom
map model perceived culture as an ongoing and complicated process-rather than a high-
low vertical hierarchy- that allows us to better account for out diverse and individual tastes
net neutrality the principle that every Web site and every user-whether a multinational
corporation or you- has the right to the same internet network speed and access
digital divide the socioeconomic disparity between those who do and those who do and
those who do not have access to digital technology and media, such as the Internet
cookies information profiles about a user that are usually automatically accepted by a
Web browser and stored on the users own computer hard drive
data mining the unethical gathering of data by online purveyors of content and
merchandise
