UKY MAS 101 exam 1 Questions with Correct Answers 100% Verified| Guaranteed Success
media convergence the situation in which multiple media systems co-exist and where
media content flows fluidly across them
culture symbols of expression that individuals, groups, and societies use to make sense
of daily life and to articulate their values, beliefs, values, material resources, and social
practices that comprise a whole way of life
folk culture practiced by a small, homogeneous group living in an isolated area,
resistance to change and controlled by tradition
media literacy to become a critical consumer of mass media institutions and engaged
participant who accepts part of the responsibility for the shape and direction of media culture
subculture co-exists with dominant culture, exists in opposition to dominant culture
popular culture those cultural tests, artifacts, and practices are which are attractive to
large numbers of people and which are often mass produced on a global scale
narrative storytelling's, exposition, rising action, climax, falling action, and denouement
high culture "elite", opera, art, philosophy, classical literature, foreign films
middle culture has both aspects of high culture and low culture
low culture think "popular", more intellectually accessible, soap operas, comic books,
rock music, video games, most TV
, skyscraper model the lowest levels are considered low culture, the higher it is the
tougher it is to get the gist of the media
map model we judge forms of culture as good or bad based on a combination of
personal taste and the aesthetic judgements a society makes at particular historical times
modernism an attitude shaped by rationality, the scientific method, and the ethos of
individualism
postmodernism an attitude shaped by the information age, popular culture, mobility,
and ethos of collaboration
digitalization a technical specification describing the way media are recorded and/or
transmitted, translates in a language of 0s and 1s
public goods not destroyed or used up in the process of consuming them, one person's
possession of a public good does not deny possession of it by other "non-rivalrous"
experience goods the consumer cannot accurately or fully assess an "experience good"
until purchasing (or consuming) it, significant risk in producing experience goods
economies of scale the average cost - and marginal cost - of an commodity decreases
with expansion of production output, in media the marginal cost of expanding output is very
low
the long tail in media/information industries, 80% of the profits are made from 20% of
the products, digital distribution creates more profitable opportunities for niche and back-
catalogue products - not just the blockbusters - thus fattening the long tail
media convergence the situation in which multiple media systems co-exist and where
media content flows fluidly across them
culture symbols of expression that individuals, groups, and societies use to make sense
of daily life and to articulate their values, beliefs, values, material resources, and social
practices that comprise a whole way of life
folk culture practiced by a small, homogeneous group living in an isolated area,
resistance to change and controlled by tradition
media literacy to become a critical consumer of mass media institutions and engaged
participant who accepts part of the responsibility for the shape and direction of media culture
subculture co-exists with dominant culture, exists in opposition to dominant culture
popular culture those cultural tests, artifacts, and practices are which are attractive to
large numbers of people and which are often mass produced on a global scale
narrative storytelling's, exposition, rising action, climax, falling action, and denouement
high culture "elite", opera, art, philosophy, classical literature, foreign films
middle culture has both aspects of high culture and low culture
low culture think "popular", more intellectually accessible, soap operas, comic books,
rock music, video games, most TV
, skyscraper model the lowest levels are considered low culture, the higher it is the
tougher it is to get the gist of the media
map model we judge forms of culture as good or bad based on a combination of
personal taste and the aesthetic judgements a society makes at particular historical times
modernism an attitude shaped by rationality, the scientific method, and the ethos of
individualism
postmodernism an attitude shaped by the information age, popular culture, mobility,
and ethos of collaboration
digitalization a technical specification describing the way media are recorded and/or
transmitted, translates in a language of 0s and 1s
public goods not destroyed or used up in the process of consuming them, one person's
possession of a public good does not deny possession of it by other "non-rivalrous"
experience goods the consumer cannot accurately or fully assess an "experience good"
until purchasing (or consuming) it, significant risk in producing experience goods
economies of scale the average cost - and marginal cost - of an commodity decreases
with expansion of production output, in media the marginal cost of expanding output is very
low
the long tail in media/information industries, 80% of the profits are made from 20% of
the products, digital distribution creates more profitable opportunities for niche and back-
catalogue products - not just the blockbusters - thus fattening the long tail
