Purpose of google ads report
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identify high-performing campaigns, ad groups and keywords, as well as
goal completions or eCommerce transactions by the campaign.
GA4 framework
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- this incorporates machine learning modelling to provide date on users,
interactions and events
Value of web analytics
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- data-led decision-making
- information source
- deduce the 'story'
- understand customers better
- reveal conversion challenges
- learn what customers like and don't like
- interactions with website
Transactions
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This is the number of individual sales or shopping basket items sold on an
ecommerce website
Annotations
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, - are small, written notes that appear as speech bubbles at the base of
google analytics graphs
Export and schedule reports
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- the process of presenting, cutting and segmenting on screen, much of the
real data analysis
Behaviour report
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- this allows you to see who is coming to your website and how they got to
the website
- behaviour flow
- site content
- all pages report
- bounce rate
- 404-error pages
- content drilldown
- site speed
- site speed sub
- site search
Benefits of analytics
Give this one a try later!
Give this one a try later!
identify high-performing campaigns, ad groups and keywords, as well as
goal completions or eCommerce transactions by the campaign.
GA4 framework
,Give this one a try later!
- this incorporates machine learning modelling to provide date on users,
interactions and events
Value of web analytics
Give this one a try later!
- data-led decision-making
- information source
- deduce the 'story'
- understand customers better
- reveal conversion challenges
- learn what customers like and don't like
- interactions with website
Transactions
Give this one a try later!
This is the number of individual sales or shopping basket items sold on an
ecommerce website
Annotations
Give this one a try later!
, - are small, written notes that appear as speech bubbles at the base of
google analytics graphs
Export and schedule reports
Give this one a try later!
- the process of presenting, cutting and segmenting on screen, much of the
real data analysis
Behaviour report
Give this one a try later!
- this allows you to see who is coming to your website and how they got to
the website
- behaviour flow
- site content
- all pages report
- bounce rate
- 404-error pages
- content drilldown
- site speed
- site speed sub
- site search
Benefits of analytics
Give this one a try later!
