APRD 1003 EXAM 2 | QUESTIONS AND ANSWERS |
LATEST UPDATE | SOLVED | 100% CORRECT
What is persuasion? Answer - Attitude change resulting from exposure to
information from others.
What are attitudes? Answer - evaluations of people, objects, and ideas,
predispositions toward things (Liking something/Not liking something)
What are the components of attitudes? Answer - Affective - liking or feeling
about an object
Cognitive - beliefs about an object
Behavioral - actions toward the object
What are beliefs? Answer - statements that people hold to be true
What did Dr. Hovland's research indicate regarding the efficacy of propaganda?
Answer - - ability of someone to resist persuasion by a certain group depended
on your degree of belonging to the group.
- with the advent of government propaganda in support of the United States'
participation in World War II
- the artifacts worth investigating helped with increase of persuasive
communication with intent to affect behavior, attitude, and values.
, What is source credibility? Answer - a source's persuasive impact, stemming
from its perceived expertise, trustworthiness, and believability, the right source
can increase the effectiveness of the message. Expertness, Trustworthiness,
Professionalism, Competence, Dynamism, Objectivity.
What is a fear appeal? Answer - a persuasive communication that tries to scare
people into changing their attitudes, learning theory suggests that fear should
stimulate greater attention to the message and increased comprehension,
leading to increased attitude change.
What are the key elements of a fear appeal? Answer - The magnitude of
danger
The probability it will happen
The apparent efficacy of the recommended response
Why is targeting the message to a specific audience important? Answer - It
helps you to determine the best way to market to them, as well as how they
may use your product.
What is inoculation theory? Answer - The goal is to make attitudes resistant to
change.
"Inoculation theory explains how an attitude or belief can be protected against
influence in much the same way a body can be protected against disease-
through pre-exposure to weakened versions of a stronger, future threat."
Unchallenged beliefs are more easily changed because the person isn't used to
defending the beliefs
What are the major components in an inoculation message? Answer - The
experience of seeing attacks refuted lowers credibility of future attacks.
Pre-exposure to attacks may make a person more aware of their vulnerabilities.
LATEST UPDATE | SOLVED | 100% CORRECT
What is persuasion? Answer - Attitude change resulting from exposure to
information from others.
What are attitudes? Answer - evaluations of people, objects, and ideas,
predispositions toward things (Liking something/Not liking something)
What are the components of attitudes? Answer - Affective - liking or feeling
about an object
Cognitive - beliefs about an object
Behavioral - actions toward the object
What are beliefs? Answer - statements that people hold to be true
What did Dr. Hovland's research indicate regarding the efficacy of propaganda?
Answer - - ability of someone to resist persuasion by a certain group depended
on your degree of belonging to the group.
- with the advent of government propaganda in support of the United States'
participation in World War II
- the artifacts worth investigating helped with increase of persuasive
communication with intent to affect behavior, attitude, and values.
, What is source credibility? Answer - a source's persuasive impact, stemming
from its perceived expertise, trustworthiness, and believability, the right source
can increase the effectiveness of the message. Expertness, Trustworthiness,
Professionalism, Competence, Dynamism, Objectivity.
What is a fear appeal? Answer - a persuasive communication that tries to scare
people into changing their attitudes, learning theory suggests that fear should
stimulate greater attention to the message and increased comprehension,
leading to increased attitude change.
What are the key elements of a fear appeal? Answer - The magnitude of
danger
The probability it will happen
The apparent efficacy of the recommended response
Why is targeting the message to a specific audience important? Answer - It
helps you to determine the best way to market to them, as well as how they
may use your product.
What is inoculation theory? Answer - The goal is to make attitudes resistant to
change.
"Inoculation theory explains how an attitude or belief can be protected against
influence in much the same way a body can be protected against disease-
through pre-exposure to weakened versions of a stronger, future threat."
Unchallenged beliefs are more easily changed because the person isn't used to
defending the beliefs
What are the major components in an inoculation message? Answer - The
experience of seeing attacks refuted lowers credibility of future attacks.
Pre-exposure to attacks may make a person more aware of their vulnerabilities.
