Page |1
MKTG 4204 Exam #1 Questions and
Correct Answers/ Latest Update / Already
Graded
consumer behavior
Ans: the totality of activities with respect to the acquisition,
usage, and disposition of products by human decision making
units (over time)
marketing
Ans: the activity, set of institutions, and processes for creating,
communicating, delivering, and exchanging offerings that have
value for customers, clients, partners, and society at large
marketing concept
Ans: discover and satisfy the wants/needs of customers
consumer decision making process
Ans: 1) need recognition
2) information search
3) evaluation of alternatives
4) choice (purchase)
All rights reserved © 2025/ 2026 |
, Page |2
5) post-choice evaluation
decision making perspective
Ans: consumers are rational, with biases
behavioral influence perspective
Ans: consumers are impulsive
experiential perspective
Ans: consumers relate to products
above-average effect (AAE)
Ans: people on average tend to believe that they are above
average
below-average effect
Ans: people see their selves as below average on difficult tasks
high
All rights reserved © 2025/ 2026 |
, Page |3
Ans: AAE occurs in domains in which absolute skills are ______
low
Ans: BAE occurs in domains in which absolute skills are _____
exposure (sensation)
Ans: contact with a stimulus
attention
Ans: focusing on a stimulus
perception
Ans: understanding a stimulus
absolute threshold
Ans: lowest point at which we can detect something
just noticeable difference
Ans: smallest increment or change that we can detect
All rights reserved © 2025/ 2026 |
MKTG 4204 Exam #1 Questions and
Correct Answers/ Latest Update / Already
Graded
consumer behavior
Ans: the totality of activities with respect to the acquisition,
usage, and disposition of products by human decision making
units (over time)
marketing
Ans: the activity, set of institutions, and processes for creating,
communicating, delivering, and exchanging offerings that have
value for customers, clients, partners, and society at large
marketing concept
Ans: discover and satisfy the wants/needs of customers
consumer decision making process
Ans: 1) need recognition
2) information search
3) evaluation of alternatives
4) choice (purchase)
All rights reserved © 2025/ 2026 |
, Page |2
5) post-choice evaluation
decision making perspective
Ans: consumers are rational, with biases
behavioral influence perspective
Ans: consumers are impulsive
experiential perspective
Ans: consumers relate to products
above-average effect (AAE)
Ans: people on average tend to believe that they are above
average
below-average effect
Ans: people see their selves as below average on difficult tasks
high
All rights reserved © 2025/ 2026 |
, Page |3
Ans: AAE occurs in domains in which absolute skills are ______
low
Ans: BAE occurs in domains in which absolute skills are _____
exposure (sensation)
Ans: contact with a stimulus
attention
Ans: focusing on a stimulus
perception
Ans: understanding a stimulus
absolute threshold
Ans: lowest point at which we can detect something
just noticeable difference
Ans: smallest increment or change that we can detect
All rights reserved © 2025/ 2026 |
