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MKT 475 Final Questions and Correct
Answers/ Latest Update / Already Graded
Secondary conversion metrics for an e-commerce would include the
following, except:
Ans: create and post personal content
Jessica is looking for camping supplies and sees a link to CamperWorld
after she types in the search words "camping supplies" on Google. This
is an example of:
Ans: search traffic
The appropriate primary conversion metric for an e-commerce site
would be:
Ans: a purchase
Both paid search traffic and paid referral traffic are a result of:
Ans: online advertisements
"ulm.edu" is an example of a(n):
Ans: website domain name
All rights reserved © 2025/ 2026 |
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Unpaid search traffic comes when a user clicks on:
Ans: an organic search result
____ is a static, client-side programming language (as opposed to a
dynamic, server-side language).
Ans: HTML
The appropriate primary conversion metric for a social media site
would be:
Ans: to create an account
What do cookies do?
Ans: identify the requesting computer to the server
For two computers to communicate via the Internet, they must first
locate one another through:
Ans: the IP address
A retailer website's conversion rate is calculated as:
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Ans: purchases / visits
In terms of website traffic, the type that produces the least number of
visits to most websites is:
Ans: direct traffic
Media sites can measure engagement using all of the following
methods except:
Ans: traffic source
Direct traffic is defined as visitors who:
Ans: type the URL directly into their browser's address bar
In thinking of inbound marketing, where useful content is created to
draw customers to your product or service, what is the "A" that begins
the sequence of A - Convert - Close - Delight?
Ans: Attract
In-bound calculators include all the following steps except:
Ans: number of reptitve customers and buyers
All rights reserved © 2025/ 2026 |
, Page |4
When determining the number of new website visitors needed to
achieve a newly set target revenue, which of the following is not a step
in the process.
Ans: Click through rate
All of the following are essential for email marketing except:
Ans: write long, factual paragraphs that help prove your point
Which of the following is NOT a step in creating and positioning offers
for inbound marketing?
Ans: talk directly to your buyers
What equation is used to calculate the Net Promoter Score?
Ans: %Promoters - %Detractors
What percent should you expect to interact with your landing page?
Ans: 30%
At what point in the buying cycle are customers ready to take action?
All rights reserved © 2025/ 2026 |
MKT 475 Final Questions and Correct
Answers/ Latest Update / Already Graded
Secondary conversion metrics for an e-commerce would include the
following, except:
Ans: create and post personal content
Jessica is looking for camping supplies and sees a link to CamperWorld
after she types in the search words "camping supplies" on Google. This
is an example of:
Ans: search traffic
The appropriate primary conversion metric for an e-commerce site
would be:
Ans: a purchase
Both paid search traffic and paid referral traffic are a result of:
Ans: online advertisements
"ulm.edu" is an example of a(n):
Ans: website domain name
All rights reserved © 2025/ 2026 |
, Page |2
Unpaid search traffic comes when a user clicks on:
Ans: an organic search result
____ is a static, client-side programming language (as opposed to a
dynamic, server-side language).
Ans: HTML
The appropriate primary conversion metric for a social media site
would be:
Ans: to create an account
What do cookies do?
Ans: identify the requesting computer to the server
For two computers to communicate via the Internet, they must first
locate one another through:
Ans: the IP address
A retailer website's conversion rate is calculated as:
All rights reserved © 2025/ 2026 |
, Page |3
Ans: purchases / visits
In terms of website traffic, the type that produces the least number of
visits to most websites is:
Ans: direct traffic
Media sites can measure engagement using all of the following
methods except:
Ans: traffic source
Direct traffic is defined as visitors who:
Ans: type the URL directly into their browser's address bar
In thinking of inbound marketing, where useful content is created to
draw customers to your product or service, what is the "A" that begins
the sequence of A - Convert - Close - Delight?
Ans: Attract
In-bound calculators include all the following steps except:
Ans: number of reptitve customers and buyers
All rights reserved © 2025/ 2026 |
, Page |4
When determining the number of new website visitors needed to
achieve a newly set target revenue, which of the following is not a step
in the process.
Ans: Click through rate
All of the following are essential for email marketing except:
Ans: write long, factual paragraphs that help prove your point
Which of the following is NOT a step in creating and positioning offers
for inbound marketing?
Ans: talk directly to your buyers
What equation is used to calculate the Net Promoter Score?
Ans: %Promoters - %Detractors
What percent should you expect to interact with your landing page?
Ans: 30%
At what point in the buying cycle are customers ready to take action?
All rights reserved © 2025/ 2026 |
