MKT 305 Final Questions and Correct Answers/ Latest Update / Already Graded

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MKT 305 Final Questions and Correct
Answers/ Latest Update / Already Graded
Elements of the Marketing Mix

Ans: Product, Place, Promotion, Price


Product

Ans: - physical good
- services
- features
- benefits
- quality level
- accessories
- installation
- instructions
- warranty
- product lines
- packaging
- branding


Place

Ans: - objectives

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- channel type
- market exposure
- kinds of intermediaries
- kinds/locations of stores
- how to handle transporting and storing
- service levels
- recruiting intermediaries
- managing channels


Promotion

Ans: - objectives
- promotion blend
- salespeople (kind, number, selection, training, motivation)
- advertising (targets, kinds of ads, media type, copy thrust,
prepared by whom)
- publicity
- sales promotion


Price

Ans: - objectives
- flexibility
- level over product life cycle

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