JMC-1013 FALL FINAL EXAM REVIEW
True or False? The first PR practitioners were simply theatrical press agents: those who
sought to advance a client image through media exposure, primarily via stunts staged
for newspapers. - Answers -True
Name the five-step media criticism process and define it. - Answers -Description,
Analysis, Interpretation, Evaluation and Engagement
This journalist went undercover to expose conditions at an asylum. - Answers -Nellie
Bly
Name two demographic factors contributing to the digital divide. - Answers -Income and
education
This kind of person can request to the American Library Association that a book be
banned. - Answers -Ordinary citizen
In addition to (and before) pitching stories, what is the most important thing a PR
professional can do to secure and keep a client's business? - Answers -Researching
the needs of the client
The symbols of expression that individuals, groups and societies use to make sense of
daily life and to articulate their values. - Answers -What is culture
This idea means learning to make rational decisions among an array of choices, all of
which may be morally justifiable, but some more so than others. - Answers -Ethics
This type of communication is about the sending and receiving of digital messages. It
literally is 'out of sync.' - Answers -Asynchronous communication
This is the primary model of U.S. media freedom of expression - Answers -Social
responsibility
Advertising agencies are divided into these two types: - Answers -Mega and Boutique
DAILY DOUBLE: Two-parter: What is Marshall McLuhan's famous quote and what does
it mean? AND what did he forecast way back when? - Answers -The Medium is the
Message AND social media
The Society of Professional Journalists lists this ethical value FIRST in its code of ethics
- Answers -Seek Truth, or Accuracy
These three gaps point to a digital divide. Describe them. - Answers -Technology,
information and participation
, Under Miller v. California (1973), material must meet several criteria to be ruled
obscene. Name two. - Answers -The material depicts or describes sexual contact in a
patently offensive way. Average person would find that the material as a whole appeals
to a prurient interest. The material, as a whole, lacks serious literary, artistic, political, or
scientific value.
Classic Advertising and PR trends have been replaced by this kind of digital media. -
Answers -Social media
This is the ability to think critically about messages sent to a general, undifferentiated
public from media organizations and advertisers. - Answers -Media literacy
Nellie Bly's practices employed this, which is concerning to media critics. - Answers -
Deception
Digital living is composed of these three Ps. Name them and explain them. - Answers -
Partnership, participation, and personalization
Important watchdog cases the two people who leaked them and were forced to leave
the U.S. - Answers -WikiLeaks and Julian Assange; NSA spying and Edward Snowden
The Federal Trade Commission was established in 1914 by the federal government to
help monitor and protect consumers from this. - Answers -Advertising abuses
These two media models help place media on a tall, vertical model and a kind of flat
grid in order to help understand how we value them. - Answers -Skyscraper and Map
models
Primary philosophies that deal with ethical behavior, and describe each. - Answers -
Virtue ethics, Categorical Imperative or Universal Law and Utilitarianism
What are the three unintended effects of mediated life? Name them and define them. -
Answers -The Disneyland Effect,
The Artificial Crocodile Effect and
The Popularity Effect
"Communication which exposes persons to hatred, ridicule or contempt, lowers them in
the esteem of others, causes them to be shunned, or injures them in their business or
calling" is the definition of this. - Answers -What is defamation?
LIBEL IS THE WRITTEN OR BROADCAST FORM OF DEFAMATION, OR
DEFAMATORY STATEMENTS.
What is the first material used for paper? - Answers -Papryus
True or False? The first PR practitioners were simply theatrical press agents: those who
sought to advance a client image through media exposure, primarily via stunts staged
for newspapers. - Answers -True
Name the five-step media criticism process and define it. - Answers -Description,
Analysis, Interpretation, Evaluation and Engagement
This journalist went undercover to expose conditions at an asylum. - Answers -Nellie
Bly
Name two demographic factors contributing to the digital divide. - Answers -Income and
education
This kind of person can request to the American Library Association that a book be
banned. - Answers -Ordinary citizen
In addition to (and before) pitching stories, what is the most important thing a PR
professional can do to secure and keep a client's business? - Answers -Researching
the needs of the client
The symbols of expression that individuals, groups and societies use to make sense of
daily life and to articulate their values. - Answers -What is culture
This idea means learning to make rational decisions among an array of choices, all of
which may be morally justifiable, but some more so than others. - Answers -Ethics
This type of communication is about the sending and receiving of digital messages. It
literally is 'out of sync.' - Answers -Asynchronous communication
This is the primary model of U.S. media freedom of expression - Answers -Social
responsibility
Advertising agencies are divided into these two types: - Answers -Mega and Boutique
DAILY DOUBLE: Two-parter: What is Marshall McLuhan's famous quote and what does
it mean? AND what did he forecast way back when? - Answers -The Medium is the
Message AND social media
The Society of Professional Journalists lists this ethical value FIRST in its code of ethics
- Answers -Seek Truth, or Accuracy
These three gaps point to a digital divide. Describe them. - Answers -Technology,
information and participation
, Under Miller v. California (1973), material must meet several criteria to be ruled
obscene. Name two. - Answers -The material depicts or describes sexual contact in a
patently offensive way. Average person would find that the material as a whole appeals
to a prurient interest. The material, as a whole, lacks serious literary, artistic, political, or
scientific value.
Classic Advertising and PR trends have been replaced by this kind of digital media. -
Answers -Social media
This is the ability to think critically about messages sent to a general, undifferentiated
public from media organizations and advertisers. - Answers -Media literacy
Nellie Bly's practices employed this, which is concerning to media critics. - Answers -
Deception
Digital living is composed of these three Ps. Name them and explain them. - Answers -
Partnership, participation, and personalization
Important watchdog cases the two people who leaked them and were forced to leave
the U.S. - Answers -WikiLeaks and Julian Assange; NSA spying and Edward Snowden
The Federal Trade Commission was established in 1914 by the federal government to
help monitor and protect consumers from this. - Answers -Advertising abuses
These two media models help place media on a tall, vertical model and a kind of flat
grid in order to help understand how we value them. - Answers -Skyscraper and Map
models
Primary philosophies that deal with ethical behavior, and describe each. - Answers -
Virtue ethics, Categorical Imperative or Universal Law and Utilitarianism
What are the three unintended effects of mediated life? Name them and define them. -
Answers -The Disneyland Effect,
The Artificial Crocodile Effect and
The Popularity Effect
"Communication which exposes persons to hatred, ridicule or contempt, lowers them in
the esteem of others, causes them to be shunned, or injures them in their business or
calling" is the definition of this. - Answers -What is defamation?
LIBEL IS THE WRITTEN OR BROADCAST FORM OF DEFAMATION, OR
DEFAMATORY STATEMENTS.
What is the first material used for paper? - Answers -Papryus
