JMC 1013 FINAL EXAM QUESTIONS & ANSWERS
Storytelling as defined by the NSN - Answers -ancient art form defined by 5
characteristics:
1. interactive
2. uses words
3. uses actions
4. tells a story
5. encourages the imagination of the listener
Marketplace of Ideas - Answers -freedom of expression of ideas in public discourse
(John Milton)
What does early technology and regulation in broadcasting have to do with the
difference in print and broadcast media's First Amendment protection? - Answers --
print media has MORE First Amendment protection than broadcast media because
broadcast media is regulated by FCC
- early broadcast media needed regulation due to spectrum scarcity, so the FCC took
over
What makes a good blog post? - Answers -- interactive
- includes multiple forms of media
- addresses your audience
- clear purpose
- good title and opening sentence
- organized
Web 1.0 - Answers -- second wave of journalism
- end user gained control of the network (Netscape)
- world wide web
Web 2.0 - Answers -- third wave of journalism
- characterized by 3 things:
1. personalization 2. participation 3. partnership
- crowd sourcing
Digital literacy - Answers -the critical consideration of the messages we receive and
how we respond to them, consciously and unconsciously
First wave of online journalism - Answers -(1984-1993)
- "bazooka approach"
- emphasized a mass audience
- tried to send everyone same message
, - online chat rooms emerge
Second wave of online journalism - Answers -(1993-2001)
- "shotgun approach"
- emphasis on mass demographics
- tried to target various points with varying degrees of accuracy
- initiated by invention of World Wide Web
- web 1.0
Third wave of online journalism - Answers -(2001-2007)
- "BB gun approach"
- emphasis on needs and wants of an individual in a targeted demographic
- web 2.0
- iPod, iTunes, Wikipedia debuted
Fourth wave of online journalism - Answers -(2007-Now)
- "magnifying glass and ant approach"
- marked the rise of social networking sites
- consumers more likely to engage with topics of deep, personal interest
Daily Me - Answers -Daily Me = 3 things:
1. digital living/"place without space" (location and time are flexible)
2. asynchronous communication (back and forth communication can happen at different
times)
3. time shifting/"demanding on demand" (consuming media when and where you want
it)
How did television affect Hollywood in the 1950s? - Answers -- home TVs affected
movie ticket sales
- TV replaced radio and movies as national medium of entertainment
- TVs in homes made movies step of their game technologically (3D, widescreen,
drive=ins, etc.)
Synergy - Answers -the promotion and sale of a product throughout the various
subsidiaries of the media conglomerate
(think Disney; not only do they promote the new movie, but also the book, the
soundtrack, etc.)
Product placement - Answers -the purchase of spaces for a particular good to get air-
time in a movie, TV program, music video, etc.
Ethical issues with early advertising in America - Answers -- children and advertising
- schools (Channel One)
- heath (eating disorders, tobacco, alcohol, prescription drugs)
- FTC puffery and deception
Storytelling as defined by the NSN - Answers -ancient art form defined by 5
characteristics:
1. interactive
2. uses words
3. uses actions
4. tells a story
5. encourages the imagination of the listener
Marketplace of Ideas - Answers -freedom of expression of ideas in public discourse
(John Milton)
What does early technology and regulation in broadcasting have to do with the
difference in print and broadcast media's First Amendment protection? - Answers --
print media has MORE First Amendment protection than broadcast media because
broadcast media is regulated by FCC
- early broadcast media needed regulation due to spectrum scarcity, so the FCC took
over
What makes a good blog post? - Answers -- interactive
- includes multiple forms of media
- addresses your audience
- clear purpose
- good title and opening sentence
- organized
Web 1.0 - Answers -- second wave of journalism
- end user gained control of the network (Netscape)
- world wide web
Web 2.0 - Answers -- third wave of journalism
- characterized by 3 things:
1. personalization 2. participation 3. partnership
- crowd sourcing
Digital literacy - Answers -the critical consideration of the messages we receive and
how we respond to them, consciously and unconsciously
First wave of online journalism - Answers -(1984-1993)
- "bazooka approach"
- emphasized a mass audience
- tried to send everyone same message
, - online chat rooms emerge
Second wave of online journalism - Answers -(1993-2001)
- "shotgun approach"
- emphasis on mass demographics
- tried to target various points with varying degrees of accuracy
- initiated by invention of World Wide Web
- web 1.0
Third wave of online journalism - Answers -(2001-2007)
- "BB gun approach"
- emphasis on needs and wants of an individual in a targeted demographic
- web 2.0
- iPod, iTunes, Wikipedia debuted
Fourth wave of online journalism - Answers -(2007-Now)
- "magnifying glass and ant approach"
- marked the rise of social networking sites
- consumers more likely to engage with topics of deep, personal interest
Daily Me - Answers -Daily Me = 3 things:
1. digital living/"place without space" (location and time are flexible)
2. asynchronous communication (back and forth communication can happen at different
times)
3. time shifting/"demanding on demand" (consuming media when and where you want
it)
How did television affect Hollywood in the 1950s? - Answers -- home TVs affected
movie ticket sales
- TV replaced radio and movies as national medium of entertainment
- TVs in homes made movies step of their game technologically (3D, widescreen,
drive=ins, etc.)
Synergy - Answers -the promotion and sale of a product throughout the various
subsidiaries of the media conglomerate
(think Disney; not only do they promote the new movie, but also the book, the
soundtrack, etc.)
Product placement - Answers -the purchase of spaces for a particular good to get air-
time in a movie, TV program, music video, etc.
Ethical issues with early advertising in America - Answers -- children and advertising
- schools (Channel One)
- heath (eating disorders, tobacco, alcohol, prescription drugs)
- FTC puffery and deception
