Cvent Hybrid Events Certification

CventHybridEventsCertificationQuestionswith100% b b b b b b




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How is the frequency of hybrid events expected to change in 2021 and 2022? - correct answer- increase by
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about 20% bc of pandemic
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What are the advantages of a hybrid event? - correct answer-1. More accessible
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2. Increase global reach and access to global spkrs b b b b b b b




3. Increases exposures which can lead to new sponsors and new sectors b b b b b b b b b b




4. More envionmentally sustainable b b




5. Opportunity to company the 2 most successful demand- b b b b b b b




generation tools: in person events and webinars
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What are the biggest pitfalls of hybrid events? - correct answer-
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1. can't use one broad approach for all attendees
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2. You can't isolate your virtual attendees and you have to be mindful to bring value to them
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3. Production for in person and virtual need to fit together b b b b b b b b b




4. Time zones b




5. Costly ==> difficult business case to make b b b b b b




6. Failing to leverage event's scale for sponsors b b b b b b




What are some virtual event goals? - correct answer-1. Build awareness
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2. Deliver content
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What are goals of an in-person event? - correct answer-1. Build a network
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2. Close deals
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3. Demo products
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How can hybrid events help you achieve both in-person and virtual event goals? - correct answer-
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1. increases your reach to build awareness and network b b b b b b b




2. allows for more attendees ==> more sales b b b b b b

, 3. More attendees and eyes on the event ==> more sponsorship $$
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What are the 4 components of hybrid events? - correct answer-1. Content
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2. Community
3. Sponsorship
4. Analytics


How do you optimize content for hybrid event? - correct answer---
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tailor content to each attendee type (e.g. virtual emcee, varying content formats)
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--create separate agendas for in person vs. virtual
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--decrease session length b b




--facilitate interaction b




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use production to make it 2 different experiences (EX: football game on tv has different graphics and c
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bommentary that make it totally different than in person game) b b b b b b b b b




How do you optimize your community for a hybrid event? - correct answer--- utilize
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technology to make it feel like one event (app, Q&A)
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--have some sessions that are virtual only and some that are in-person only
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How do you optimize sponsorship for a hybrid event? - correct answer-
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allow virtual sponsors to have virtuals booths and meetings (via Attendee Hub)
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How to utilize analytics for a hybrid event? - correct answer--- capture
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engagement data to push attendees down sales pipe
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--integrate data to CRM system and use marketing materials to show sponsors the value of your event
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--create one survey with different data from each attendee type (e.g. clicks vs. booth visits)
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Important pre-event steps - correct answer---identify goals of event and goals for virtual and in- person
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audiences
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--market to target key audiences utilizing one website
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--physical venue w/ streaming, technological, COVID, etc. capabilities
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