SOLUTION MANUAL ii
Research Methods For Business
ii ii ii
ii Students ii
8th Edition Mark Saunders, Philip
ii ii ii ii
ii Lewis Chapters 1 - 14, Complete
ii ii ii ii ii ii
3
© iiPearson iiEducation iiLimited
ii2019
, Contents
Chapters Pages
Introduction 5
1 Business i i and i i management ii research, i i reflective i i diaries i i and i i the i i purpose
of iithis iibook 15
2 Choosing iia iiresearch iitopic iiand iideveloping iiyour iiresearch iiproposal 19
3 Critically iireviewing iithe iiliterature 23
4 Understanding iiresearch iiphilosophy iand iiapproaches ito iitheory iidevelopment
27
5 Formulating iithe iiresearch iidesign 32
6 Negotiating iiaccess iiand iiresearch iiethics 36
7 Selecting iisamples 40
8 Utilising iisecondary iidata 44
9 Collecting iidata iithrough iiobservation 48
10 Collecting iiprimary iidata iiusing iiresearch iiinterviews iiand iiresearch iidiaries54
11 Collecting iiprimary iidata iiusing iiquestionnaires 59
12 Analysing iidata iiquantitatively 63
13 Analysing iidata iiqualitatively 68
14 Writing iiand iipresenting iiyour iiproject iireport 72
Appendix 75
1 Research iiproject iiassignment 75
2 Group iiposter iiresearch iiproject iiassignment 80
3 Research iiproposal iiassignment 84
4 Additional iicases iion iithe iicompanion iiwebsite 89
4
© iiPearson iiEducation iiLimited
ii2019
, INTRODUCTION
An i i overview i i of i i the i i instructors’ i i manual
This iiinstructors’ iimanual iiprovides iicommentary iifor iithe iieighth iiedition iiof iithe
iitextbook iiResearch iiMethods iifor iiBusiness iiStudents . iiThe iicommentary iiis iion iia iichapter
iiby iichapter iibasis iiand iiincludes:
chapter ilearning ioutcomes;
summary iiof iithe iicontent;
comments iion iilikely iistudent iireactions iiand iipossible iiuse iiof iimaterials;
ideas iifor iistudents’ ipreparatory iiwork;
suggestions iifor iidelivery iiin iithe iiclassroom;
ideas iifor iistudents’ iifollow-up iiwork.
In iiaddition, iiwe iihave iiincluded iia iicopy iiof iia iiresearch iiproject iiassignment, iia iigroup
iiresearch iiproject iposter iiassignment iiand iia iicopy iiof iia iidissertation iiproposal
iiassignment iias iiappendices.
Research iiMethods iifor iiBusiness ii– iian iioverview iiof iithe iieighth iiedition
Pedagogic i i features
The iiover-riding iipurpose iiof iiResearch iiMethods iifor iiBusiness iiStudents iiis iito iihelp
iiundergraduate iiand iipostgraduate iistudents iiand iistudents iion iiprofessional iicourses
iito iiundertake iiresearch. iiEach iichapter ideals iwith iia iipart iiof iithe iir esearch iiprocess iiand
iidiscusses iithe iiideas, iitechniques iand iimethods iiusing iias ilittle iijargon iias iiis iipossible.
iiTables, iichecklists iiand iidiagrams iiare iiused iito iiaid iithis iidiscussion. iiWhere inew iiterms iiare
iiintroduced iifor iithe iifirst iitime, iithey iiare iishown iiin iibold, iiand iia iidefinition iior
iiexplanation iifollows iishortly iiafterwards. iiThey iiare ii also ii listed iiwith iia iibrief iidefinition
iiin iithe iiglossary. iiThe iiapplication iiof iiappropriate iiinformation iitechnology iiis
iiconsidered, iiin iimost iiinstances iias iian iiintegral ipart iiof iithe iitext. iiChapters iihave iibeen
iicross-referenced iias iiappropriate, iiand iian iiindex iiis iiprovided iito ihelp iistudents iifind
iitheir iiway iiaround iithe iibook.
Focus iion iistudent iiresearch iiboxes iiare iiincluded iiwithin iithe iitext iiof iieach iichapter.
iiThese iiare iibased ion iiactual iiresearch iiprojects, iiundertaken iiby iistudents, iiin iiwhich
iipoints iimade iiin iithe iitext iiare iiillustrated. iiIn iimany iiinstances, iithese iiworked
iiexamples iiillustrate iipossible iipitfalls iistudents iimay iicome iiacross iiwhile iiundertaking
iitheir iiresearch. iiWhere iia iipitfall iihas iibeen iiillustrated, ii it ii will, ii it ii is iihoped, iihelp iiyour
iistudents iiavoid iimaking iithe iisame iimistake. iiFurther iiillustrations iiare iiprovided iiby
5
© iiPearson iiEducation iiLimited
ii2019
, focus iion iimanagement iiresearch iiand iiresearch iiin iithe iinews iiboxes.
i
Focus iion iimanagement iiresearch iiboxes iidiscuss iirecent iiresearch iiin iibusiness iiand
iimanagement. iiThese iiare iinormally iiderived iifrom irefereed iiacademic iijournal iiarticles,
iiand iistudents iiare iilikely iito ibe iable iito iidownload iithe iiactual iiarticles iifrom iionline
iidatabases iiat iitheir iiuniversity.
Focus iion iiresearch iiin iithe iinews iiboxes iiprovide iitopical iinews iiarticles iithat
iiillustrate iipertinent iiresearch-related iiissues. iiAll iithese iiwill iihelp iistudents iito
iiunderstand iithe iitechnique iior iiidea iiand iito iiassess iiits iisuitability iior iiappropriateness
iito iitheir iiresearch. iiBoxed iichecklists iiprovide iistudents iiwithifurther iifocussed iiguidance
iifor iitheir iiown iiresearch.
6
© iiPearson iiEducation iiLimited
ii2019
Research Methods For Business
ii ii ii
ii Students ii
8th Edition Mark Saunders, Philip
ii ii ii ii
ii Lewis Chapters 1 - 14, Complete
ii ii ii ii ii ii
3
© iiPearson iiEducation iiLimited
ii2019
, Contents
Chapters Pages
Introduction 5
1 Business i i and i i management ii research, i i reflective i i diaries i i and i i the i i purpose
of iithis iibook 15
2 Choosing iia iiresearch iitopic iiand iideveloping iiyour iiresearch iiproposal 19
3 Critically iireviewing iithe iiliterature 23
4 Understanding iiresearch iiphilosophy iand iiapproaches ito iitheory iidevelopment
27
5 Formulating iithe iiresearch iidesign 32
6 Negotiating iiaccess iiand iiresearch iiethics 36
7 Selecting iisamples 40
8 Utilising iisecondary iidata 44
9 Collecting iidata iithrough iiobservation 48
10 Collecting iiprimary iidata iiusing iiresearch iiinterviews iiand iiresearch iidiaries54
11 Collecting iiprimary iidata iiusing iiquestionnaires 59
12 Analysing iidata iiquantitatively 63
13 Analysing iidata iiqualitatively 68
14 Writing iiand iipresenting iiyour iiproject iireport 72
Appendix 75
1 Research iiproject iiassignment 75
2 Group iiposter iiresearch iiproject iiassignment 80
3 Research iiproposal iiassignment 84
4 Additional iicases iion iithe iicompanion iiwebsite 89
4
© iiPearson iiEducation iiLimited
ii2019
, INTRODUCTION
An i i overview i i of i i the i i instructors’ i i manual
This iiinstructors’ iimanual iiprovides iicommentary iifor iithe iieighth iiedition iiof iithe
iitextbook iiResearch iiMethods iifor iiBusiness iiStudents . iiThe iicommentary iiis iion iia iichapter
iiby iichapter iibasis iiand iiincludes:
chapter ilearning ioutcomes;
summary iiof iithe iicontent;
comments iion iilikely iistudent iireactions iiand iipossible iiuse iiof iimaterials;
ideas iifor iistudents’ ipreparatory iiwork;
suggestions iifor iidelivery iiin iithe iiclassroom;
ideas iifor iistudents’ iifollow-up iiwork.
In iiaddition, iiwe iihave iiincluded iia iicopy iiof iia iiresearch iiproject iiassignment, iia iigroup
iiresearch iiproject iposter iiassignment iiand iia iicopy iiof iia iidissertation iiproposal
iiassignment iias iiappendices.
Research iiMethods iifor iiBusiness ii– iian iioverview iiof iithe iieighth iiedition
Pedagogic i i features
The iiover-riding iipurpose iiof iiResearch iiMethods iifor iiBusiness iiStudents iiis iito iihelp
iiundergraduate iiand iipostgraduate iistudents iiand iistudents iion iiprofessional iicourses
iito iiundertake iiresearch. iiEach iichapter ideals iwith iia iipart iiof iithe iir esearch iiprocess iiand
iidiscusses iithe iiideas, iitechniques iand iimethods iiusing iias ilittle iijargon iias iiis iipossible.
iiTables, iichecklists iiand iidiagrams iiare iiused iito iiaid iithis iidiscussion. iiWhere inew iiterms iiare
iiintroduced iifor iithe iifirst iitime, iithey iiare iishown iiin iibold, iiand iia iidefinition iior
iiexplanation iifollows iishortly iiafterwards. iiThey iiare ii also ii listed iiwith iia iibrief iidefinition
iiin iithe iiglossary. iiThe iiapplication iiof iiappropriate iiinformation iitechnology iiis
iiconsidered, iiin iimost iiinstances iias iian iiintegral ipart iiof iithe iitext. iiChapters iihave iibeen
iicross-referenced iias iiappropriate, iiand iian iiindex iiis iiprovided iito ihelp iistudents iifind
iitheir iiway iiaround iithe iibook.
Focus iion iistudent iiresearch iiboxes iiare iiincluded iiwithin iithe iitext iiof iieach iichapter.
iiThese iiare iibased ion iiactual iiresearch iiprojects, iiundertaken iiby iistudents, iiin iiwhich
iipoints iimade iiin iithe iitext iiare iiillustrated. iiIn iimany iiinstances, iithese iiworked
iiexamples iiillustrate iipossible iipitfalls iistudents iimay iicome iiacross iiwhile iiundertaking
iitheir iiresearch. iiWhere iia iipitfall iihas iibeen iiillustrated, ii it ii will, ii it ii is iihoped, iihelp iiyour
iistudents iiavoid iimaking iithe iisame iimistake. iiFurther iiillustrations iiare iiprovided iiby
5
© iiPearson iiEducation iiLimited
ii2019
, focus iion iimanagement iiresearch iiand iiresearch iiin iithe iinews iiboxes.
i
Focus iion iimanagement iiresearch iiboxes iidiscuss iirecent iiresearch iiin iibusiness iiand
iimanagement. iiThese iiare iinormally iiderived iifrom irefereed iiacademic iijournal iiarticles,
iiand iistudents iiare iilikely iito ibe iable iito iidownload iithe iiactual iiarticles iifrom iionline
iidatabases iiat iitheir iiuniversity.
Focus iion iiresearch iiin iithe iinews iiboxes iiprovide iitopical iinews iiarticles iithat
iiillustrate iipertinent iiresearch-related iiissues. iiAll iithese iiwill iihelp iistudents iito
iiunderstand iithe iitechnique iior iiidea iiand iito iiassess iiits iisuitability iior iiappropriateness
iito iitheir iiresearch. iiBoxed iichecklists iiprovide iistudents iiwithifurther iifocussed iiguidance
iifor iitheir iiown iiresearch.
6
© iiPearson iiEducation iiLimited
ii2019
