IMC Sample Test Questions & answers
rated A+ 2025/2026
The coordination and integration of all marketing communication tools, avenues, and sources
within a company into a seamless program that maximizes the impact on consumers and other
end users at a minimal cost is: - ANS ✔✔a. the marketing plan
b. the marketing mix
c. integrated marketing communications
d. marketing strategy
A billion 1,000,000,000 is a 1,000 millions
a. true - ANS ✔✔a. true
b. false
All of the following statements are true, except: - ANS ✔✔a. advertisers are ready to abandon
traditional media, such as radio, television, magazines, and newspapers
b. alternative marketing programs are on the rise
c. advertisers are using more alternative media
d. advertisers are spending more money on trying to reach potential customers in new and
innovative ways
Alternative marketing relies on buzz, word-of-mouth, lifestyles, and times when consumers
relax and enjoy hobbies and events. - ANS ✔✔a. true
b. false
Product placement: - ANS ✔✔a. emphasizes consumers passing along information about a
product to other consumers
rated A+ 2025/2026
The coordination and integration of all marketing communication tools, avenues, and sources
within a company into a seamless program that maximizes the impact on consumers and other
end users at a minimal cost is: - ANS ✔✔a. the marketing plan
b. the marketing mix
c. integrated marketing communications
d. marketing strategy
A billion 1,000,000,000 is a 1,000 millions
a. true - ANS ✔✔a. true
b. false
All of the following statements are true, except: - ANS ✔✔a. advertisers are ready to abandon
traditional media, such as radio, television, magazines, and newspapers
b. alternative marketing programs are on the rise
c. advertisers are using more alternative media
d. advertisers are spending more money on trying to reach potential customers in new and
innovative ways
Alternative marketing relies on buzz, word-of-mouth, lifestyles, and times when consumers
relax and enjoy hobbies and events. - ANS ✔✔a. true
b. false
Product placement: - ANS ✔✔a. emphasizes consumers passing along information about a
product to other consumers
