MARKETING 4650 EXAM 1 ESSING MIZ QUESTIONS WITH
CORRECT ANSWERS
Digital disruption occurs when new digital technologies affect the value proposition of
existing goods and services. T or F? - ANSWER True
Most software is now sold as a service, not as a product. T or F? - ANSWER True
________ is the network of physical objects accessed through the Internet. - ANSWER The
Internet of Things
The rapid change in business activities and operations caused by digital disruption is
referred to as digital ________. - ANSWER transformation
The use of a network of remote servers hosted on the internet, not a local server or
computer hard drive, to store and process data is referred to as ________. - ANSWER cloud
computing
The most common way consumers enter the web is through: - ANSWER search engines.
The value chain refers to the various suppliers a producer utilizes to procure products or
services. T or F? - ANSWER False
Among the benefits of integrated value chains are customer focus and resulting
, opportunity to create specialized value propositions for customer segments. - ANSWER
True
In the wake of digital transformation, the _________, once the standard mode of operation,
is often not a viable option for a successful business. - ANSWER linear supply chain
A phrase that describes value chains is: - ANSWER seamless, end-to-end integration
throughout the channel of distribution.
Which two types of costs together typically account for over 40 percent of total supply
chain costs? - ANSWER Transaction and Information costs
Zara is successful in the highly competitive fashion industry in part because it: - ANSWER
is able to get what fashion consumers want into stores quickly.
Compared to the paper forms that had facilitated channels of distribution for hundreds
of years, one disadvantage of EDI was that __________. - ANSWER its cost was higher than
what most small business could pay
A(n) ______ system begins with a tag, which contains a chip with a unique identifying
code. As the product moves along the supply chain, its movements are recorded and
sent to a tracking database. - ANSWER RFID
________ is a term that is descriptive of cloud computing. - ANSWER saaS
CORRECT ANSWERS
Digital disruption occurs when new digital technologies affect the value proposition of
existing goods and services. T or F? - ANSWER True
Most software is now sold as a service, not as a product. T or F? - ANSWER True
________ is the network of physical objects accessed through the Internet. - ANSWER The
Internet of Things
The rapid change in business activities and operations caused by digital disruption is
referred to as digital ________. - ANSWER transformation
The use of a network of remote servers hosted on the internet, not a local server or
computer hard drive, to store and process data is referred to as ________. - ANSWER cloud
computing
The most common way consumers enter the web is through: - ANSWER search engines.
The value chain refers to the various suppliers a producer utilizes to procure products or
services. T or F? - ANSWER False
Among the benefits of integrated value chains are customer focus and resulting
, opportunity to create specialized value propositions for customer segments. - ANSWER
True
In the wake of digital transformation, the _________, once the standard mode of operation,
is often not a viable option for a successful business. - ANSWER linear supply chain
A phrase that describes value chains is: - ANSWER seamless, end-to-end integration
throughout the channel of distribution.
Which two types of costs together typically account for over 40 percent of total supply
chain costs? - ANSWER Transaction and Information costs
Zara is successful in the highly competitive fashion industry in part because it: - ANSWER
is able to get what fashion consumers want into stores quickly.
Compared to the paper forms that had facilitated channels of distribution for hundreds
of years, one disadvantage of EDI was that __________. - ANSWER its cost was higher than
what most small business could pay
A(n) ______ system begins with a tag, which contains a chip with a unique identifying
code. As the product moves along the supply chain, its movements are recorded and
sent to a tracking database. - ANSWER RFID
________ is a term that is descriptive of cloud computing. - ANSWER saaS
