Braze Marketer Certification Exam
Questions and Correct Answers| 2026|
Guaranteed Pass
Braze Attributes
All standard and out-of-the-box attributes that are not custom to your business
and can be captured either out of the box or optionally through the SDK.
Out-of-the-Box Attributes
The session attributes that we collect automatically. Example: Device Type, OS
Standard Attributes
Predefined, common pieces of information brands can collect regardless of
industry or audience and can be used for segmentation. Theses are reserved
attributes like first name, last name, etc
Out-of-the-Box Events
,Captured and updated automatically by the Braze SDK. You don't need to record
this separately as Custom Events or Custom Attributes. Example: Session Start,
Session End
Custom Attributes
Custom attributes are attributes that are defined by your team. These attributes
can be in the form of dates, strings, Boolean, integer, decimal, or array data types.
They can be named anything that does not conflict with any of the Braze-defined
standard attributes.
Braze Events
All standard and out-of-the-box events that are not custom to your business and
can be captured either out of the box or optionally through the SDK.
Custom Events
Events are actions a user takes that are recorded as a time series. A time series
records the first and last time an event takes place, as well as the total number of
times the event has occurred.
What does "out-of-the-box" data mean?
Standard user profile data automatically tracked by our SDK
, T or F: You can only pull user data into Braze via SDK or API.
False. You can upload via CSV file as well.
Which of the following is NOT an example of a Custom Attribute? Highest score
Favoriting an item
Has savings account
Date user joined loyalty program
Favoriting an Item.
T or F: It's a best practice to set up as many custom events and attributes as
possible to learn the most about your users.
False. Setting as many as possible can make your experience more cluttered,
waste your data point allotment, and distract from your overarching goals. So be
deliberate about the custom data you choose!
APIs are a means of...
Data transfer
Questions and Correct Answers| 2026|
Guaranteed Pass
Braze Attributes
All standard and out-of-the-box attributes that are not custom to your business
and can be captured either out of the box or optionally through the SDK.
Out-of-the-Box Attributes
The session attributes that we collect automatically. Example: Device Type, OS
Standard Attributes
Predefined, common pieces of information brands can collect regardless of
industry or audience and can be used for segmentation. Theses are reserved
attributes like first name, last name, etc
Out-of-the-Box Events
,Captured and updated automatically by the Braze SDK. You don't need to record
this separately as Custom Events or Custom Attributes. Example: Session Start,
Session End
Custom Attributes
Custom attributes are attributes that are defined by your team. These attributes
can be in the form of dates, strings, Boolean, integer, decimal, or array data types.
They can be named anything that does not conflict with any of the Braze-defined
standard attributes.
Braze Events
All standard and out-of-the-box events that are not custom to your business and
can be captured either out of the box or optionally through the SDK.
Custom Events
Events are actions a user takes that are recorded as a time series. A time series
records the first and last time an event takes place, as well as the total number of
times the event has occurred.
What does "out-of-the-box" data mean?
Standard user profile data automatically tracked by our SDK
, T or F: You can only pull user data into Braze via SDK or API.
False. You can upload via CSV file as well.
Which of the following is NOT an example of a Custom Attribute? Highest score
Favoriting an item
Has savings account
Date user joined loyalty program
Favoriting an Item.
T or F: It's a best practice to set up as many custom events and attributes as
possible to learn the most about your users.
False. Setting as many as possible can make your experience more cluttered,
waste your data point allotment, and distract from your overarching goals. So be
deliberate about the custom data you choose!
APIs are a means of...
Data transfer
