Begin with the end in mind - Answers "_____ ____ ___ ___ __ ____" is an appropriate mantra for
packaging designers.
Material, production - Answers The careful consideration of ________ and __________
requirements is essential to developing responsible and producible packaging designs.
True - Answers The designer should be familiar with how the package will be produced and
printed, how the end product will be filled, and how any technical finishing requirements will be
executed.
True - Answers The success of a packaging design rests both in a marketable design strategy
and in its ability to be produced.
Technical proficiency - Answers From the creation of initial design concepts, to comp
development, through to prepress production, _________ ___________ is the path toward a
successfully produced packaging design.
False - Answers The use of three-dimensional modeling software that enables the printer to
render and wrap graphics on a 3-D form allows the client to view the physical package prior to
production.
Workflow - Answers A ________ system for how the packaging design job moves through the
appropriate channels saves time and money.
True - Answers The packaging design process can involve the development of just a few or
many different design concepts.
File management protocol - Answers Design firms and production houses work together to
develop a ____ __________ ________ that ensures workflow efficiency.
File-sharing protocol - Answers ____-_______ ________ demands that electronic documents arrive
complete with all the components necessary to launch them in their respective applications and
that they open with all needed imagery, graphic elements, and fonts loaded and properly placed.
File management - Answers Naming files systematically is an important part of ____ __________.
True - Answers Since many people will likely work with the same file, a file name should always
reflect its contents, it's place in the revision cycle, and any modifications.
True - Answers Knowledge of image resolution (high, medium, low), pixel depth or dots per inch
(dpi) for digital images, and the number of pixels per inch (ppi) for printed materials leads to
images that are scanned correctly.
Format - Answers The ultimate use of a digital image determines the ______ in which it should
be saved.
, Printer - Answers The digital packaging mechanical is employed by the _______ to produce the
final packaging design.
True - Answers The organization of layers within the mechanical file is dependent on the
specified printing and finishing process for a given packaging design job.
False - Answers Since all printing process require the same type of file preparation, it is not
typically essential to understand these formats before the mechanical is created.
Spot - Answers Specifying "____" colors using a color-matching system like Pantone provides
consistent and accurate color printing across multiple print runs and even with different vendors.
Color - Answers _____ proofing should take place throughout the design process, from client
review of packaging design concepts through final mechanical files.
True - Answers Printing processes differ greatly. Each process comes with its own set of
performance strengths, limitations, and considerations.
False - Answers Complex calculations that include the material being printed, the necessary
quality, the size of the print run, color requirements, make-ready time (prepress preparation),
budget, and designer fees are some of the factors that determine which process should be used.
Offset lithography - Answers ______ ___________ is the predominant printing process for
packaging design.
Direct-to-plate - Answers With technological advances in prepress and press procedures,
lithographic plates can be produced directly from software for ______-__-_____ (DTP) printing,
eliminating the need for making and processing film.
Ultraviolet - Answers ___________ coatings offer the same finishes as aqueous coatings. They
are exposed and dried almost instantaneously by ultraviolet radiation, speeding press time and
providing the best- and most expensive- abrasion protection.
True - Answers Being fully informed about the production methods for the different types of
structures and packaging materials used for the product is crucial.
Files - Answers The accurate creation of _____ and their efficient management throughout the
design process can avert problems in the workflow and, more important, in final production.
True - Answers DPI is referred to in the context of printing, while PPI is referred to in the context
of pixels in a digital image.
TIFF - Answers ____ files are bitmaps (a specially mapped bit of pixels- there is one bit per pixel)
used for the exchange of images between applications. They can be placed in almost all graphic
and layout programs. It is the preferred format in which to store an image.
EPS - Answers ___ files can be used for both vector-based files and bitmaps. They are supported