COMPREHENSIVE EXAM 2026 QUESTIONS
WITH SOLUTIONS GRADED A+
◉ state 2 stakeholder needs of customers. Answer: value for money and
after sales service
◉ state 2 stakeholder needs of local community. Answer: job creation
and less pollution
◉ state 2 stakeholder needs of suppliers. Answer: regular orders and
payment on time
◉ stakeholder mapping. Answer: identifies the approaches a business
can take towards its stakeholders based on their level of power over the
business their interest in the business; monitor (l-l), keep informed (h-i,
l-p), keep satisified (h-p, l-i), manage closely (h-h)
◉ list 3 reasons why businesses should consider stakeholder needs when
making decisions. Answer: decisions are likely to be considered and
implemented more easily, firm can gain more favourable reputation from
growing public interest, and productivity levels increase due to a rise in
employee motivation which can then increase competition
, ◉ identify 2 stakeholders that needs overlap. Answer: banks and
shareholders
◉ identify 2 different stakeholder needs that cause conflict. Answer:
shareholders and employees
◉ 2 examples of industrial goods. Answer: machinery and component
parts
◉ 2 examples of consumer goods. Answer: shopping goods (phones,
clothes), convenience goods (milk/bread, newspapers)
◉ 2 influences on integrated marketing mix. Answer: target market and
current stage of product life cycle the product is in
◉ 2 influences on new product development. Answer: actions of
competitors and amount of resources available
◉ 2 influences on choice of distribution channel. Answer: the nature of
product and customer expectations in terms of being able to
access/purchase product
◉ 2 influences on promotional mix. Answer: promotional budget and
developments in technology