BUS 210 LATEST 2026 STUDY GUIDE QUESTIONS AND
ANSWERS GRADED A+
✔✔50) A paid, nonpersonal communication by a sponsor to an audience is A)
advertising. B) institutional advertising.C) product advertising. D) corporate image
advertising. - ✔✔A
✔✔51) The form that creative ideas take is referred to as A) execution style. B)
demonstrations.C) straight sell. D) creativity in advertising. - ✔✔A
✔✔52) Pioneering advertising is incorporated at what stage of the product life cycle? A)
Maturity B) Growth C) Introduction D) Extension - ✔✔C
✔✔53) What is the purpose of loyalty programs such as the ones used by airlines and
hotels? A) Expanding the customer experienceB) Developing long-term relationshipsC)
Creating a memorable consumer journey
D) Offering attractive discounts - ✔✔B
✔✔54) Which type of advertising stimulates primary demand for products or services?
A) Advocacy B) Competitive
C) Comparative D) Pioneering - ✔✔D
✔✔55) Advertising that stimulates primary demand when product categories are new
A) is called pioneering advertising.B) has a goal of promoting the category versus the
brand. C) occurs early in the PLC.D) All of these - ✔✔D
✔✔56) Which execution style category can be inexpensive to produce and has clear
brand messaging, although it may struggle to keep audience attention?
A) Testimonials B) Straight sellC) Demonstrations D) Slice of life commercials - ✔✔B
✔✔57) Which of the following statements concerning public relations is true? A) The
public image of a company has little impact on marketing efforts.B) It can be used as a
promotional tool to build positive feelings about a brand.C) It relates primarily to crisis
management.
D) It focuses on the company's target market to the exclusion of other stakeholders. -
✔✔B
✔✔58) A celebrity's effectiveness as an endorser depends on A) the celebrity's ability to
have a high public profile.B) the celebrity's image fitting the product brand's
positioning.C) the celebrity's following on social media.
D) the celebrity's brand and past success as an endorser. - ✔✔B
, ✔✔59) The small bottle of shampoo that guests find when they arrive at their hotel room
is an example of what type of sales promotion?
A) On-site promotions B) SamplingC) Product placement D) In-house advertising - ✔✔B
✔✔60) Levi's "Circles" television commercial shows people of various ages, races, and
ethnicities wearing Levi's brand clothing and dancing to the song "Makeba." Whichterm
best describes this advertisement?
A) Pioneering B) InstitutionalC) Comparative D) Direct response - ✔✔B
✔✔61) For many years, Pepsi has aligned itself with the NFL Super Bowl and its
halftime show. The stadium is covered with Pepsi advertisements and retail stores carry
point-of-purchase displays suggesting PepsiCo products be consumed while
watchingthe game. Which type of consumer sales promotion is best exemplified by
Pepsi?
A) Premium B) Sponsorship
C) Sampling D) Sweepstakes - ✔✔B
✔✔62) Which of the following statements most accurately describes trade promotion?
A) Retailers appreciate companies who offer spiffs to their salespeople because it
encourages sales efforts and enthusiasm.
B) Trade promotion can involve incentives to induce customers to buy more.
C) Trade shows represent the worst return on marketing investment for many B2B
sellers.
D) Cooperative advertising is an important aspect of most training programs. - ✔✔B
✔✔63) Which of the following is NOT true about digital marketing? A) Digital marketing
could include products that exist only in digital form.B) Digital marketing might combine
both benefit delivery and communications.C) Some digital marketing does not use any
of the internet platforms.
D) Marketers use digital marketing tactically, but the marketing strategy is separate. -
✔✔D
✔✔64) Which is NOT one of the three components of customer connections? A)
cognitive B) psychologicalC) behavioral D) social - ✔✔A
✔✔65) One of the characteristics of digital marketing is that when customers make
social, behavioral and psychological connections with the brand, these connections are
A) less important than in traditional marketing.B) less long-lasting than in traditional
marketing.C) more intense and immediate than in traditional marketing. D) more limited
than in traditional marketing. - ✔✔C
✔✔66) Psychologists use the term polysynchronous consumption; when marketers use
the term, they are referring to the situation when consumers
ANSWERS GRADED A+
✔✔50) A paid, nonpersonal communication by a sponsor to an audience is A)
advertising. B) institutional advertising.C) product advertising. D) corporate image
advertising. - ✔✔A
✔✔51) The form that creative ideas take is referred to as A) execution style. B)
demonstrations.C) straight sell. D) creativity in advertising. - ✔✔A
✔✔52) Pioneering advertising is incorporated at what stage of the product life cycle? A)
Maturity B) Growth C) Introduction D) Extension - ✔✔C
✔✔53) What is the purpose of loyalty programs such as the ones used by airlines and
hotels? A) Expanding the customer experienceB) Developing long-term relationshipsC)
Creating a memorable consumer journey
D) Offering attractive discounts - ✔✔B
✔✔54) Which type of advertising stimulates primary demand for products or services?
A) Advocacy B) Competitive
C) Comparative D) Pioneering - ✔✔D
✔✔55) Advertising that stimulates primary demand when product categories are new
A) is called pioneering advertising.B) has a goal of promoting the category versus the
brand. C) occurs early in the PLC.D) All of these - ✔✔D
✔✔56) Which execution style category can be inexpensive to produce and has clear
brand messaging, although it may struggle to keep audience attention?
A) Testimonials B) Straight sellC) Demonstrations D) Slice of life commercials - ✔✔B
✔✔57) Which of the following statements concerning public relations is true? A) The
public image of a company has little impact on marketing efforts.B) It can be used as a
promotional tool to build positive feelings about a brand.C) It relates primarily to crisis
management.
D) It focuses on the company's target market to the exclusion of other stakeholders. -
✔✔B
✔✔58) A celebrity's effectiveness as an endorser depends on A) the celebrity's ability to
have a high public profile.B) the celebrity's image fitting the product brand's
positioning.C) the celebrity's following on social media.
D) the celebrity's brand and past success as an endorser. - ✔✔B
, ✔✔59) The small bottle of shampoo that guests find when they arrive at their hotel room
is an example of what type of sales promotion?
A) On-site promotions B) SamplingC) Product placement D) In-house advertising - ✔✔B
✔✔60) Levi's "Circles" television commercial shows people of various ages, races, and
ethnicities wearing Levi's brand clothing and dancing to the song "Makeba." Whichterm
best describes this advertisement?
A) Pioneering B) InstitutionalC) Comparative D) Direct response - ✔✔B
✔✔61) For many years, Pepsi has aligned itself with the NFL Super Bowl and its
halftime show. The stadium is covered with Pepsi advertisements and retail stores carry
point-of-purchase displays suggesting PepsiCo products be consumed while
watchingthe game. Which type of consumer sales promotion is best exemplified by
Pepsi?
A) Premium B) Sponsorship
C) Sampling D) Sweepstakes - ✔✔B
✔✔62) Which of the following statements most accurately describes trade promotion?
A) Retailers appreciate companies who offer spiffs to their salespeople because it
encourages sales efforts and enthusiasm.
B) Trade promotion can involve incentives to induce customers to buy more.
C) Trade shows represent the worst return on marketing investment for many B2B
sellers.
D) Cooperative advertising is an important aspect of most training programs. - ✔✔B
✔✔63) Which of the following is NOT true about digital marketing? A) Digital marketing
could include products that exist only in digital form.B) Digital marketing might combine
both benefit delivery and communications.C) Some digital marketing does not use any
of the internet platforms.
D) Marketers use digital marketing tactically, but the marketing strategy is separate. -
✔✔D
✔✔64) Which is NOT one of the three components of customer connections? A)
cognitive B) psychologicalC) behavioral D) social - ✔✔A
✔✔65) One of the characteristics of digital marketing is that when customers make
social, behavioral and psychological connections with the brand, these connections are
A) less important than in traditional marketing.B) less long-lasting than in traditional
marketing.C) more intense and immediate than in traditional marketing. D) more limited
than in traditional marketing. - ✔✔C
✔✔66) Psychologists use the term polysynchronous consumption; when marketers use
the term, they are referring to the situation when consumers
