UTK CCI 150 Final Exam Lisa Gary
WITH COMPLETE SOLUTIONS
GRADED A+
QUESTIONS AND ANSWERS
CMS stands for? this allows users to post online without knowing special code or owning
special software. ANSWER - content management system
CMYK, or how color is defined for printing. ANSWER - cyan/magenta/yellow/black
URL or the address of a website. ANSWER - uniform resource locator
SEO or the method of tagging and organizing content so that it shows up at the top of a
google search. ANSWER - search engine optimization
HTTP or the protocol through which web browsers and servers find each other. ANSWER
- hypertext transfer protocol
this type of noise happens to your classmate who is too hungover to hear the lecture.
ANSWER - physiological noise
this type of noise happens when you can't hear the lecture because your classmate is talking.
ANSWER - physical noise
this type of noise occurs when your english friend asks for the loo instead of the bathroom.
ANSWER - semantic noise
this type of noise occurs when you try to discuss politics with someone who is uninterested
but you can't hear them, anyway, because you're sick and stopped up. ANSWER -
psychological and physiological noise
this type of noise occurs when a yankees fan and a red sox fan disagree over which team is
easier to hate. ANSWER - psychological noise
, this is the term for media telling us what to think about. ANSWER - agenda setting
true or false? in the US, advertising and mass media have a symbiotic relationship.
ANSWER - true
this term takes effect when I don't think I'm affected by violence in media, but I do worry
that it affects my neighbors. ANSWER - third person effect
this term, thanks to George Gerbner, leads us to believe that people who watch a lot of TV
tend to be more fearful than those who watch less. ANSWER - mean world syndrome
these opposing ideas theorize, respectively, that violent media is bad for us, because it causes
us to act, and that it's good for us, because it lets us get our violent thoughts out of our
systems. ANSWER - catalytic theory and cathartic theory
these are AM stations that boost power at sundown to travel long distances at night.
ANSWER - clear channel radio stations
the American public first became aware of radio when this major event was reported.
ANSWER - the sinking of the titanic
he was the first inventor to successfully create a wireless telegraph. ANSWER - Marconi
these are allowed by the FCC because they reach listeners in isolated areas not near large
cities. ANSWER - clear channel radio stations
three format categories make up most radio programming today. ANSWER - music,
news/talk, and ethnic/specialty
this invention caused attendance to drop at civic events such as Wednesday church services,
public meetings and clubs. ANSWER - TV
the tendency for a consumer not to watch the advertisements that go along with a TV show.
ANSWER - zipping zapping and flushing
WITH COMPLETE SOLUTIONS
GRADED A+
QUESTIONS AND ANSWERS
CMS stands for? this allows users to post online without knowing special code or owning
special software. ANSWER - content management system
CMYK, or how color is defined for printing. ANSWER - cyan/magenta/yellow/black
URL or the address of a website. ANSWER - uniform resource locator
SEO or the method of tagging and organizing content so that it shows up at the top of a
google search. ANSWER - search engine optimization
HTTP or the protocol through which web browsers and servers find each other. ANSWER
- hypertext transfer protocol
this type of noise happens to your classmate who is too hungover to hear the lecture.
ANSWER - physiological noise
this type of noise happens when you can't hear the lecture because your classmate is talking.
ANSWER - physical noise
this type of noise occurs when your english friend asks for the loo instead of the bathroom.
ANSWER - semantic noise
this type of noise occurs when you try to discuss politics with someone who is uninterested
but you can't hear them, anyway, because you're sick and stopped up. ANSWER -
psychological and physiological noise
this type of noise occurs when a yankees fan and a red sox fan disagree over which team is
easier to hate. ANSWER - psychological noise
, this is the term for media telling us what to think about. ANSWER - agenda setting
true or false? in the US, advertising and mass media have a symbiotic relationship.
ANSWER - true
this term takes effect when I don't think I'm affected by violence in media, but I do worry
that it affects my neighbors. ANSWER - third person effect
this term, thanks to George Gerbner, leads us to believe that people who watch a lot of TV
tend to be more fearful than those who watch less. ANSWER - mean world syndrome
these opposing ideas theorize, respectively, that violent media is bad for us, because it causes
us to act, and that it's good for us, because it lets us get our violent thoughts out of our
systems. ANSWER - catalytic theory and cathartic theory
these are AM stations that boost power at sundown to travel long distances at night.
ANSWER - clear channel radio stations
the American public first became aware of radio when this major event was reported.
ANSWER - the sinking of the titanic
he was the first inventor to successfully create a wireless telegraph. ANSWER - Marconi
these are allowed by the FCC because they reach listeners in isolated areas not near large
cities. ANSWER - clear channel radio stations
three format categories make up most radio programming today. ANSWER - music,
news/talk, and ethnic/specialty
this invention caused attendance to drop at civic events such as Wednesday church services,
public meetings and clubs. ANSWER - TV
the tendency for a consumer not to watch the advertisements that go along with a TV show.
ANSWER - zipping zapping and flushing
