Marketing Management Page 1 of 13
Delivering Value
Topic: Designing and Managing Integrated Marketing Communications
Welcome Notes:
WELCOME BSBA STUDENTS!!!
Get ready to be challenge…
Learn something new every day by adapting the
‘New Normal’
I. INTRODUCTION:
In this module, it will describes how communications work and what marketing communications can do
for a company. It also addresses how holistic marketers combine and integrate marketing communications.
II. OBJECTIVES:
At the end of this module, you should be able to:
1. Discuss what is the role of marketing communications and how it works;
2. Discuss what are the major steps in developing effective communications; and
3. Discuss in what is the communications mix, and how should it be set?
III. PRELIMINARY ACTIVITIES:
Before you proceed to the main lesson, test yourself in this activity.
Retrieved from: https://www.cartoonstock.com/directory/p/promoting.asp December 7, 2020
, Marketing Management Page 2 of 13
Delivering Value
Analyze the picture, what do you think the message it communicates to its readers?
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
GREAT!!!
You may now proceed to the main lesson.
IV. LESSON PROPER
Based on the preliminary activities, what did you notice about it?
_______________________________________________________
CONGRATULATIONS!
You may now proceed to the lesson.
Let’s Begin!
Managing Personal Communications
Integrated Marketing Communications
The Communications Process: the decisions made about communicating are aimed at finding out what to
say, how to say it, to whom, and how often.
Delivering Value
Topic: Designing and Managing Integrated Marketing Communications
Welcome Notes:
WELCOME BSBA STUDENTS!!!
Get ready to be challenge…
Learn something new every day by adapting the
‘New Normal’
I. INTRODUCTION:
In this module, it will describes how communications work and what marketing communications can do
for a company. It also addresses how holistic marketers combine and integrate marketing communications.
II. OBJECTIVES:
At the end of this module, you should be able to:
1. Discuss what is the role of marketing communications and how it works;
2. Discuss what are the major steps in developing effective communications; and
3. Discuss in what is the communications mix, and how should it be set?
III. PRELIMINARY ACTIVITIES:
Before you proceed to the main lesson, test yourself in this activity.
Retrieved from: https://www.cartoonstock.com/directory/p/promoting.asp December 7, 2020
, Marketing Management Page 2 of 13
Delivering Value
Analyze the picture, what do you think the message it communicates to its readers?
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
GREAT!!!
You may now proceed to the main lesson.
IV. LESSON PROPER
Based on the preliminary activities, what did you notice about it?
_______________________________________________________
CONGRATULATIONS!
You may now proceed to the lesson.
Let’s Begin!
Managing Personal Communications
Integrated Marketing Communications
The Communications Process: the decisions made about communicating are aimed at finding out what to
say, how to say it, to whom, and how often.
