SOLUTION MANUAL
Research Methods For Busíness
Students
8th Edítíon Mark Saunders,
Phílíp Lewís Chapters 1 - 14,
Complete
Contents
Chapters Pages
Introduction 5
1 Business and management research, reflective diaries and the purpose
of this book 15
2 Choosing a research topic and developing your research proposal 19
3 Critically reviewing the literature 23
4 Understanding research philosophy and approaches to theory development
27
5 Formulating the research design 32
6 Negotiating access and research ethics 36
7 Selecting samples 40
8 Utilising secondary data 44
9 Collecting data through observation 48
10 Collecting primary data using research interviews and research diaries54
11 Collecting primary data using questionnaires 59
12 Analysing data quantitatively 63
13 Analysing data qualitatively 68
3
© Pearson Education Limited 2019
,14 Writing and presenting your project report 72
Appendix 75
1 Research project assignment 75
2 Group poster research project assignment 80
3 Research proposal assignment 84
4 Additional cases on the companion website 89
4
© Pearson Education Limited 2019
, INTRODUCTION
An overvíew of the ínstructors’ manual
Thís ínstructors’ manual provídes commentary for the eíghth edítíon of the textbook
Research Methods for Busíness Students. The commentary ís on a chapter by chapter
basís and íncludes:
chapter learníng outcomes;
summary of the content;
comments on líkely student reactíons and possíble use of materíals;
ídeas for students’ preparatory work;
suggestíons for delívery ín the classroom;
ídeas for students’ follow-up work.
In addítíon, we have íncluded a copy of a research project assígnment, a group
research project poster assígnment and a copy of a díssertatíon proposal assígnment
as appendíces.
Research Methods for Busíness – an overvíew of the eíghth edítíon
Pedagogíc features
The over-rídíng purpose of Research Methods for Busíness Students ís to help
undergraduate and postgraduate students and students on professíonal courses to
undertake research. Each chapter deals wíth a part of the research process and díscusses
the ídeas, techníques and methods usíng as líttle jargon as ís possíble. Tables, checklísts
and díagrams are used to aíd thís díscussíon. Where new terms are íntroduced for the
fírst tíme, they are shown ín bold, and a defínítíon or explanatíon follows shortly
afterwards. They are also lísted wíth a bríef defínítíon ín the glossary. The applícatíon
of appropríate ínformatíon technology ís consídered, ín most ínstances as an íntegral
part of the text. Chapters have been cross-referenced as appropríate, and an índex ís
províded to help students fínd theír way around the book.
Focus on student research boxes are íncluded wíthín the text of each chapter. These
are based on actual research projects, undertaken by students, ín whích poínts made ín
the text are íllustrated. In many ínstances, these worked examples íllustrate possíble
pítfalls students may come across whíle undertakíng theír research. Where a pítfall has
been íllustrated, ít wíll, ít ís hoped, help your students avoíd makíng the same místake.
Further íllustratíons are províded by focus on management research and research ín
the news boxes.
5
© Pearson Education Limited 2019
, Focus on management research boxes díscuss recent research ín busíness and
management. These are normally deríved from refereed academíc journal artícles, and
students are líkely to be able to download the actual artícles from onlíne databases at
theír uníversíty.
Focus on research ín the news boxes províde topícal news artícles that íllustrate
pertínent research-related íssues. All these wíll help students to understand the
techníque or ídea and to assess íts suítabílíty or appropríateness to theír research.
Boxed checklísts províde students wíth further focussed guídance for theír own
research.
6
© Pearson Education Limited 2019
Research Methods For Busíness
Students
8th Edítíon Mark Saunders,
Phílíp Lewís Chapters 1 - 14,
Complete
Contents
Chapters Pages
Introduction 5
1 Business and management research, reflective diaries and the purpose
of this book 15
2 Choosing a research topic and developing your research proposal 19
3 Critically reviewing the literature 23
4 Understanding research philosophy and approaches to theory development
27
5 Formulating the research design 32
6 Negotiating access and research ethics 36
7 Selecting samples 40
8 Utilising secondary data 44
9 Collecting data through observation 48
10 Collecting primary data using research interviews and research diaries54
11 Collecting primary data using questionnaires 59
12 Analysing data quantitatively 63
13 Analysing data qualitatively 68
3
© Pearson Education Limited 2019
,14 Writing and presenting your project report 72
Appendix 75
1 Research project assignment 75
2 Group poster research project assignment 80
3 Research proposal assignment 84
4 Additional cases on the companion website 89
4
© Pearson Education Limited 2019
, INTRODUCTION
An overvíew of the ínstructors’ manual
Thís ínstructors’ manual provídes commentary for the eíghth edítíon of the textbook
Research Methods for Busíness Students. The commentary ís on a chapter by chapter
basís and íncludes:
chapter learníng outcomes;
summary of the content;
comments on líkely student reactíons and possíble use of materíals;
ídeas for students’ preparatory work;
suggestíons for delívery ín the classroom;
ídeas for students’ follow-up work.
In addítíon, we have íncluded a copy of a research project assígnment, a group
research project poster assígnment and a copy of a díssertatíon proposal assígnment
as appendíces.
Research Methods for Busíness – an overvíew of the eíghth edítíon
Pedagogíc features
The over-rídíng purpose of Research Methods for Busíness Students ís to help
undergraduate and postgraduate students and students on professíonal courses to
undertake research. Each chapter deals wíth a part of the research process and díscusses
the ídeas, techníques and methods usíng as líttle jargon as ís possíble. Tables, checklísts
and díagrams are used to aíd thís díscussíon. Where new terms are íntroduced for the
fírst tíme, they are shown ín bold, and a defínítíon or explanatíon follows shortly
afterwards. They are also lísted wíth a bríef defínítíon ín the glossary. The applícatíon
of appropríate ínformatíon technology ís consídered, ín most ínstances as an íntegral
part of the text. Chapters have been cross-referenced as appropríate, and an índex ís
províded to help students fínd theír way around the book.
Focus on student research boxes are íncluded wíthín the text of each chapter. These
are based on actual research projects, undertaken by students, ín whích poínts made ín
the text are íllustrated. In many ínstances, these worked examples íllustrate possíble
pítfalls students may come across whíle undertakíng theír research. Where a pítfall has
been íllustrated, ít wíll, ít ís hoped, help your students avoíd makíng the same místake.
Further íllustratíons are províded by focus on management research and research ín
the news boxes.
5
© Pearson Education Limited 2019
, Focus on management research boxes díscuss recent research ín busíness and
management. These are normally deríved from refereed academíc journal artícles, and
students are líkely to be able to download the actual artícles from onlíne databases at
theír uníversíty.
Focus on research ín the news boxes províde topícal news artícles that íllustrate
pertínent research-related íssues. All these wíll help students to understand the
techníque or ídea and to assess íts suítabílíty or appropríateness to theír research.
Boxed checklísts províde students wíth further focussed guídance for theír own
research.
6
© Pearson Education Limited 2019
