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MGT 8803 Marketing Exam Questions
and Answers Latest 2026
Marketing Ans: The process of creating, communicating,
delivering, and exchanging offerings that satisfy
customer needs and organizational goals.
Marketing Strategy Ans: A plan outlining how a firm will
attract, satisfy, and retain customers while achieving
business objectives.
Marketing Mix (4Ps) Ans: The combination of controllable
factors—Product, Price, Place, and Promotion—used to
meet customer needs.
5C Framework Ans: Analyzes Company, Customers,
Competitors, Collaborators, and Context to guide
marketing decisions.
PESTEL Analysis Ans: A tool for examining Political,
Economic, Social, Technological, Environmental, and
Legal factors affecting a business.
SWOT Analysis Ans: Evaluates internal Strengths and
Weaknesses and external Opportunities and Threats to
support strategy formation.
Target Market Ans: A defined group of customers a firm
chooses to serve through a tailored marketing mix.
© 2025 All rights reserved
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Market Segmentation Ans: Dividing a market into distinct
groups of buyers with similar characteristics or needs.
Segmentation Variables Ans: Demographic, geographic,
psychographic, and behavioral factors used to classify
consumers.
Positioning Ans: Establishing a clear, distinctive image of
a product in the minds of target customers relative to
competitors.
Differentiation Ans: Creating meaningful distinctions in
product or brand offerings that set them apart in the
marketplace.
Customer Persona Ans: A semi-fictional profile
representing a target market segment based on data and
insights.
Buyer Journey Ans: The process customers go through
from awareness to purchase to post-purchase evaluation.
Marketing Planning Ans: Developing strategies,
objectives, and resource allocations for implementing
marketing actions.
Marketing Objectives Ans: Specific, measurable goals
aligned with overall company strategy and market
opportunities.
Marketing Plan Ans: A document detailing target
markets, marketing mix strategies, timelines, and
performance controls.
© 2025 All rights reserved
MGT 8803 Marketing Exam Questions
and Answers Latest 2026
Marketing Ans: The process of creating, communicating,
delivering, and exchanging offerings that satisfy
customer needs and organizational goals.
Marketing Strategy Ans: A plan outlining how a firm will
attract, satisfy, and retain customers while achieving
business objectives.
Marketing Mix (4Ps) Ans: The combination of controllable
factors—Product, Price, Place, and Promotion—used to
meet customer needs.
5C Framework Ans: Analyzes Company, Customers,
Competitors, Collaborators, and Context to guide
marketing decisions.
PESTEL Analysis Ans: A tool for examining Political,
Economic, Social, Technological, Environmental, and
Legal factors affecting a business.
SWOT Analysis Ans: Evaluates internal Strengths and
Weaknesses and external Opportunities and Threats to
support strategy formation.
Target Market Ans: A defined group of customers a firm
chooses to serve through a tailored marketing mix.
© 2025 All rights reserved
, 2 | Page
Market Segmentation Ans: Dividing a market into distinct
groups of buyers with similar characteristics or needs.
Segmentation Variables Ans: Demographic, geographic,
psychographic, and behavioral factors used to classify
consumers.
Positioning Ans: Establishing a clear, distinctive image of
a product in the minds of target customers relative to
competitors.
Differentiation Ans: Creating meaningful distinctions in
product or brand offerings that set them apart in the
marketplace.
Customer Persona Ans: A semi-fictional profile
representing a target market segment based on data and
insights.
Buyer Journey Ans: The process customers go through
from awareness to purchase to post-purchase evaluation.
Marketing Planning Ans: Developing strategies,
objectives, and resource allocations for implementing
marketing actions.
Marketing Objectives Ans: Specific, measurable goals
aligned with overall company strategy and market
opportunities.
Marketing Plan Ans: A document detailing target
markets, marketing mix strategies, timelines, and
performance controls.
© 2025 All rights reserved
