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CAA Questions with Detailed Verified
Answers
In which scenario is advertising most likely to thrive in a society?
A) when demand exceeds supply
B) when there is little price competition
C) when public speech is tightly controlled by the government -
Given
D) when consumers do not have disposable income
E) when supply is greater than demand
⼀Answer:⼀ E
________ advertising focuses on establishing a corporate identity
or winning the public over to the organization's point of view.
A) Brand
B) National
C) Public service - Given
D) Institutional
E) Business-to-business
⼀Answer:⼀ D
During the ________, corporations were challenged on questions
of taste and social responsibility.
A) Early Age of Print
B) Era of Accountability and Integration - Given
C) Early Age of Agencies
D) Creative Revolution
E) Scientific Era
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⼀Answer:⼀ B
Which of the following is NOT considered a major type of
advertising?
A) brand
B) retail - Given
C) direct-response
D) institutional
E) generational
⼀Answer:⼀ E
When an advertiser hires an advertising agency, the advertiser
becomes the agency's ________.
A) supplier - Given
B) client
C) channel
D) vendor
E) vehicle
⼀Answer:⼀ B
Which of the following is one of the basic functions of advertising?
A) identification
B) entertainment
C) competition
D) public relations
E) two-way communication
⼀Answer:⼀ A
________ advertising is sent from one business to another.
A) Brand
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B) Retail
C) Direct-response - Given
D) Institutional
E) Trade
⼀Answer:⼀ E
An advertising ________ is a set of related ads that are variations
on a theme.
A) brand
B) market
C) campaign - Given
D) position
E) target
⼀Answer:⼀ C
________ advertising may use any advertising medium, but it
differs from other types of advertising in that it tries to stimulate an
immediate consumer action.
A) Brand
B) Local - Given
C) Direct-response
D) Institutional
E) Public service
⼀Answer:⼀ C
The promotional tool of publicity is also known as ________.
A) buzz marketing
B) sales promotion - Given
C) public relations
D) direct-response
E) marcom
CAA Questions with Detailed Verified
Answers
In which scenario is advertising most likely to thrive in a society?
A) when demand exceeds supply
B) when there is little price competition
C) when public speech is tightly controlled by the government -
Given
D) when consumers do not have disposable income
E) when supply is greater than demand
⼀Answer:⼀ E
________ advertising focuses on establishing a corporate identity
or winning the public over to the organization's point of view.
A) Brand
B) National
C) Public service - Given
D) Institutional
E) Business-to-business
⼀Answer:⼀ D
During the ________, corporations were challenged on questions
of taste and social responsibility.
A) Early Age of Print
B) Era of Accountability and Integration - Given
C) Early Age of Agencies
D) Creative Revolution
E) Scientific Era
, Page | 2
⼀Answer:⼀ B
Which of the following is NOT considered a major type of
advertising?
A) brand
B) retail - Given
C) direct-response
D) institutional
E) generational
⼀Answer:⼀ E
When an advertiser hires an advertising agency, the advertiser
becomes the agency's ________.
A) supplier - Given
B) client
C) channel
D) vendor
E) vehicle
⼀Answer:⼀ B
Which of the following is one of the basic functions of advertising?
A) identification
B) entertainment
C) competition
D) public relations
E) two-way communication
⼀Answer:⼀ A
________ advertising is sent from one business to another.
A) Brand
, Page | 3
B) Retail
C) Direct-response - Given
D) Institutional
E) Trade
⼀Answer:⼀ E
An advertising ________ is a set of related ads that are variations
on a theme.
A) brand
B) market
C) campaign - Given
D) position
E) target
⼀Answer:⼀ C
________ advertising may use any advertising medium, but it
differs from other types of advertising in that it tries to stimulate an
immediate consumer action.
A) Brand
B) Local - Given
C) Direct-response
D) Institutional
E) Public service
⼀Answer:⼀ C
The promotional tool of publicity is also known as ________.
A) buzz marketing
B) sales promotion - Given
C) public relations
D) direct-response
E) marcom
