ADPR 4600 FINAL EXAM QUESTIONS & ANSWERS
Incidental spill - Answers -Geographically close ex. US ads spillover into Canada A
local television channel may be viewed by individuals in another country
NOT intentional
When communicating corporate social responsibility (CSR) to the public, using annual
reports that include social responsibility sections is the most effective way regardless of
different markets - Answers -FALSE
When doing business in South Korea it is important to understand the concept of nunchi
which is interpreted as "reading the air". - Answers -TRUE
In Saudi Arabia, it is impossible to discuss the emergence of PR without considering the
Arab-American oil company Aramco. - Answers -TRUE (oil dominates the economy)
Central and Eastern European countries are called "transitional countries" because of
the political, economic, and social transitions from a single-party political system toward
a pluralistic society, and from a centrally planned economy a market economy. -
Answers -TRUE
QUIZ: Media viability is defined as whether a medium is available in the quality &
quantity and at a cost that will permit international advertiser to successfully employ it. -
Answers -TRUE
The legal and political system of host country cannot set the parameters for ethical
behaviors. - Answers -FALSE (the host country should set the parameters, "When in
Rome do as the Romans do")
International Radio (like BBC) is primarily performed by government run stations. -
Answers -TRUE
Regarding the media in the United Kingdom, there are 10 national daily newspapers
and it is assumed that they have openly biased covers. - Answers -TRUE
According to Dr. Maria Demoya, the most important communication tool or approach for
practicing public relations in latin america is social media and social networking. -
Answers -FALSE (Interpersonal relationships are valued, working with a cultural
intermediary is necessary, Localizing international campaigns is necessary, CSR is very
important (as is being responsive to citizens), build relationships, be responsive to
citizens, focus on mobile, use partnerships to create content, communicate via multiple
platforms, customize content for a variety of media
In India, magazine and newspaper readership is at high levels, offering advertising on
public relations practitioners, an excellent condition for organizing membership. -
Incidental spill - Answers -Geographically close ex. US ads spillover into Canada A
local television channel may be viewed by individuals in another country
NOT intentional
When communicating corporate social responsibility (CSR) to the public, using annual
reports that include social responsibility sections is the most effective way regardless of
different markets - Answers -FALSE
When doing business in South Korea it is important to understand the concept of nunchi
which is interpreted as "reading the air". - Answers -TRUE
In Saudi Arabia, it is impossible to discuss the emergence of PR without considering the
Arab-American oil company Aramco. - Answers -TRUE (oil dominates the economy)
Central and Eastern European countries are called "transitional countries" because of
the political, economic, and social transitions from a single-party political system toward
a pluralistic society, and from a centrally planned economy a market economy. -
Answers -TRUE
QUIZ: Media viability is defined as whether a medium is available in the quality &
quantity and at a cost that will permit international advertiser to successfully employ it. -
Answers -TRUE
The legal and political system of host country cannot set the parameters for ethical
behaviors. - Answers -FALSE (the host country should set the parameters, "When in
Rome do as the Romans do")
International Radio (like BBC) is primarily performed by government run stations. -
Answers -TRUE
Regarding the media in the United Kingdom, there are 10 national daily newspapers
and it is assumed that they have openly biased covers. - Answers -TRUE
According to Dr. Maria Demoya, the most important communication tool or approach for
practicing public relations in latin america is social media and social networking. -
Answers -FALSE (Interpersonal relationships are valued, working with a cultural
intermediary is necessary, Localizing international campaigns is necessary, CSR is very
important (as is being responsive to citizens), build relationships, be responsive to
citizens, focus on mobile, use partnerships to create content, communicate via multiple
platforms, customize content for a variety of media
In India, magazine and newspaper readership is at high levels, offering advertising on
public relations practitioners, an excellent condition for organizing membership. -
